CHIC2012: Converging Brand Power To "Cross" Fashion

CHIC2012, the theme of "crossing", will continue to focus on and plan the details of the exhibition combined with the concept of healthy low-carbon life, and further enhance the fashion of the exhibition.

Organizers of the relevant responsible person said, at present, the CHIC2012 ten exhibition area exhibition master plan has been determined, the exhibition area planning and related activities are also improving.

Wise, humorous, handsome, free and easy, mature and steady, artistic temperament.

The E1 Pavilion, which presents male charm at various angles, brings great surprises to the audience every year.

On the CHIC2012, the exhibition area takes the theme of "you have me in CHIC20" as the theme, attracting Yager, Shanshan, Bosideng, red bean, seven wolves, Ray Tibor, Satchi, arston, and Stella to participate in the market competition brand. It brings together the most powerful men's clothing brand, business and leisure brand in China, and shows the achievements of Chinese men's clothing industry in the past 20 years.

Casual wear area: Mashup and excitement

Mix and match tidal clothing together with classic leisure, interpretation of street personality style; dynamic cowboy hand in hand fashion movement, lead the new life style.

The 11000 leisure exhibition area is based on the theme of "free from me", which includes 4 special areas: "classic leisure area", "dynamic trend zone", "fashionable outdoor area" and "fashion cowboy area".

Gathering the most dynamic casual wear brands at home and abroad, displaying classic mainstream casual wear, introducing street fashion, cowboy and fashion outdoor brand to show the fashion attitude and lifestyle of the mainstream consumer groups in all directions.

Metersbonwe, Mark Ed Faye, bin Bao, Wirancis, bin Nu, Dusty and other enterprises will be involved in the exhibition. In addition, there will be activities such as "local tide brand", "consultative business service" and so on.

Children's wear area: eight major pieces, showing fashion innocence.

CHIC2012, with the theme of "FLY WITH ME flying over the future", implies that the children's life hall, which has arrived in the era of explosive growth of children's brands, will continue to cut into eight characteristics from the perspective of fashion.

Dr. frog, Barbara, parkland, Mamie Marka, red, yellow, blue, today's boy, Emperor Tao, pane, piglet, Peng Kwu, 361 degrees, Anta, seven wolves, Bei Bei Kingdom, Babu beans, Teletubbies, three point water, 1001 nights, pencil club, Miss morden, love making, beetle house, beetle house, long time, Di Zi and so on 120 brands participated in it, showing the top and middle class children's clothing, children's shoes, teenage clothing, baby clothes and supplies, toys, stationery at home and abroad, to cater for the current trend of creative fashion and wind penetration into children's clothing and children's products.

During the CHIC2012 period, the children's life hall will organize many activities such as the 2013 spring and summer children's wear fashion trend publishing and trend exchange meeting, children's art exhibition, dream merry go round, overseas children's wear collection and so on.

We will also work with Constantine fashion planning group in Italy to explore the trend of children's wear.

Leather fur down area: luxurious visual feast

E3 Museum leather leather and feather exhibition area is 12500 square meters, which can accommodate more than 70 feather and leather fur brands.

In order to echo the theme activities of CHIC 20th anniversary, the exhibition area will focus on "encounter" as the theme of the exhibition, displaying high-end leather and fur clothing at home and abroad.

Xinji, Haining and other industrial cluster brands will participate in the exhibition. Yulong, SIM, Siqi home, Zhonghui, snow leopard, anti tryle, FAO, Gep, Dong Long, Dong Shang, Longding Nagoya will all participate in the brand.

Taking CHIC 20th anniversary as an opportunity, Haining exhibition group is elaborately planning the "fashion Haining" series release show, with the help of CHIC platform to enhance the image and status of Haining leather in the entire garment industry.

During the exhibition, the trade and docking conference as one of the extension services of the E3 Pavilion will be held as scheduled. The audience can also enjoy a cross border photography exhibition named "encounter"; and the twenty year design change exhibition of fur that has been deeply co operated with the world famous fur industry such as Copenhagen fur trade shows a conceptual presentation of fur. Besides, the Chinese feather dress high-end feather entrepreneurs' luncheon will be held.

Boutique clothing area: through the beautiful colorful "decoration" sector

CHIC2012 will lead the audience through the beautiful and colorful "decoration" world. It has exquisite jewelry ornaments, fashionable bags, handbags, flash street shoes and hats and LOHAS.

CHIC2012, Han Palace ERON, S&A, Bangkok silver, blood Marie, WAY, VK, OLAI, TWICE and other international famous jewelry brands gathered.

ROBERTO, RICC, Nicole LEE, PAXMA, VELAVDA, AVECELLE, MIUO, Transformers, haagendess, a&i, shield and other bags handbag area brand light dance and flying.

SANTA BARBARA POLO & RACQUET CLUB, MOREHATS, Filma, N.F.S, GUI, PUNK, DANDY and other scarf shoes and hats brand, and GUND, a few meters, SHEEPET, intimate friends and other home toy brand together to show life interest.

It is worth mentioning that the activities in the fine costumes area are wonderful. For example, the "20 year footprint exhibition of Chinese jewelry" will reflect the development process of Chinese jewelry in a static way; "jewelry trend Salon" will use media interviews to discuss the future development trend; "environmental protection ornament garden" will show students' design of environmental protection crafts, and joint charity auction or donation.

Designer Gallery: standing on the shoulders of CHIC, building a dream stage.

As consumer demand becomes more and more personalized, designer brand is gradually becoming mature.

CHIC has given more attention and support to the designer brand, which is increasingly favored by the market.

In 2012, the designer corridor with the theme of "crossing FIND NEW ENERGY" has a clear aim, and everything we can do for the rise of Chinese designers' strength.

Here will organize designer works display, on-site clothing production process exhibition and designer salon and many other activities.

Wu Xuewei, Wu Xuekai, Wu Haiyan, Qiu Zihao, Grace

Chen, Li Yi Kai, and other Chinese designers are the backbone of the group.

Beijing Institute Of Fashion Technology, China Central Academy of Fine Arts, raffles, ESMOD and other well-known clothing institutions at home and abroad help design China.

China Textile Network Design Institute, Guangzhou Jue Jue fashion design, China designers Union, France New Fashion International Organization, Shanghai design and trade center and other well-known institutions, a new boost in the design of cutting-edge.

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Women's wear area: re examining the new value of women's clothing brand

In recent years, more and more overseas brands gradually regard CHIC as an important platform for brand channel development, and local brands are also not to be outdone.

In CHIC2012, the women's clothing area with more than 80 brands will further strengthen regional segmentation, take "Metamorphosis" as the theme, and join hands with mainstream brands and cutting-edge brands in the market to convey the new trend of women's clothing development to the industry. At the same time, it will also lead the industry to re-examine the new value of women's clothing brand.

Shu Lang, Gao Tian, Yan Ling and other mature women's clothing brand will take advantage of the CHIC stage again, hoping to get a bigger harvest in CHIC20.

FEXATA/, a fashion woman from Guangdong Weyers fashion limited, endorsed by SHE, the asian idol idol group, will participate in CHIC for the first time.

The international trend Seeyourstory/ dress, as the largest exhibitors in the 2012 women's wear area, brings the surprise of the MIX mix and match trend. COMME TOI/, Kendall, dressage, ASPOP/, the eighteen ladies square, Hello Kitty and other less lady dress brands will deduce women's fashion of different styles; cache cache and SUSIE/ Susie will fully deduce the idea of "parity and fast fashion".

The fashionable youth and leisure Women's wear area will display the brands such as Jie Shi, ou Tifu, Wan Cao and so on, while the fashionable underwear brands such as Han CAI and cat people will conquer the hearts of beautiful women with naturalism, cultural connotation and functional design.

In the exhibition area, we will also carry out the theme of "traversing Metamorphosis". We invite the excellent women's clothing brands that grow together with CHIC to show their achievements in the development process, and specially set up the "e-business" communication space.

Overseas exhibition area: overall quality improvement

In 2012, RENA LANGE, Marc Cain, Sarah Pacini, Desigual, Moschino and other international famous brands came on stage.

The Italy Fashion Association, which represents Italy's high-end fashion brands, has formally entered into cooperation with CHIC, bringing the excellent brands that have participated in Milan fashion week.

In addition, the exhibition "Milan WHITE", the top American fashion exhibition organization "ENK" and the famous French Exhibition "WHOS NEXT", which represent the high-end brand designers in Italy, are all helping CHIC.

The German pavilion not only participated in the exhibition on a large scale, but also received strong support from the German government.

Japan, South Korea Preview in China, Hongkong and other offshore exhibition areas will continue to support CHIC.

In addition to the above nine exhibition areas, the fashion resources exhibition area, Xiamen Nanyang, Beijing Ji Qi, Shanghai Chuan FA, Pingyang Gao Ren and other hanger models, marketing and other software information categories; run Chi, Wei Hai, Wei Xing clothing accessories, etc., to provide one-stop service for exhibitors, but also escort the industry's technological level to enhance escort.

Polymerization of upstream and downstream fashion resources to enhance the level of technology in the apparel industry.

Chinese clothing distribution: touches the strongest fashion pulse.

Based on international standards, the organizers, according to the needs and brand positioning of publishing enterprises, choose two different styles of publishing venues in the CHIC2012 special exhibition hall and the Crowne Plaza Hotel in Beijing. This new initiative can not only accommodate more than 20 shows, but also rationally plan the performing functional areas and elaborate the stage effect of releasing venues.

The organizers invited the well-known design team to plan and integrate the packaging inside and outside the venue, integrating into the international fashion elements in the layout and decoration, striving to promote the effect and influence of the trade, and at the same time enable the audience to feel the effect of the scene and the pulse of the fashion.

At the same time, combined with practical experience, we will provide more effective and practical services with various packages to meet the needs of different publishing enterprises.

It is reported that the issue of remittance times is currently being scrambled by excellent brands. Nocchi, TAGLINE, MooMoo, Shu Lang, Idif, HODOHOME, Daisy, 1001 nights, mixed brands, Pencil club, easyyoga, mouse, V.SHOLIDAY, NATWRAL GIF, and other brands have been declared first.

Forum, awards: bridge between Chinese clothing brands and consumers

During the period of CHIC2012, the Eighth China clothing brand annual awards, the 2012 China clothing forum and the China clothing business forum series provide a bridge for Chinese clothing brands and consumers to communicate deeply.

The eighth annual award of the Chinese clothing brand first put forward the concept of "annual brand". The award-winning brand of the Chinese clothing brand annual award is called the annual brand, and has set up a "special award" focusing on the upstream and downstream of China's clothing industry -- promoting the awards, supporting awards, manufacturing awards, business awards and Beauty Awards.

At present, the initial assessment is over, and the list of nominations for High-profile awards is about to be unveiled.

In the series of activities of China clothing business forum, the annual conference of China clothing distributors and retailers and the Chinese fashion buyer forum, with the theme of "buyer changing China", invited experts from Yao Xiaoyun, Shao Ligang, Zhou Tong, Japan's famous fast fashion brand executives, European fashion store purchasing executives, etc. to gather the practical wisdom of buyers in China, Japan and Europe.

The first "China clothing e-commerce Summit Forum" specially invited clothing brand leaders, network brand e-commerce operators and e-commerce research experts, to promote e-commerce market prosperity, promote clothing e-commerce enterprises to provide bigger and stronger advice and useful guidance.

CHIC 20th anniversary series activities: together, remember that joy.

　　CHIC主辦方特別策劃二十周年系列活動，邀請各界人士共同參與———CHIC20周年畫冊將通過精彩畫面一起回顧那風起云涌的歲月，通過感人話語一起追思那不得不說的心情;2012年3月26日晚，在CHIC現(xiàn)場將舉辦隆重的生日Party，參與者將與CHIC共同感受精彩夜晚，銘記快樂;CHIC2012回顧展示連廊中，將甄選并攜手服裝時尚產(chǎn)業(yè)領(lǐng)軍品牌憶往昔崢嶸歲月，展現(xiàn)品牌輝煌盛景;另外，主辦方將以“風尚20年—CHIC與你共同的記憶”為主題，聯(lián)合媒體針對二十年間影響中國時尚及CHIC的設(shè)計師、攝影師、模特、企業(yè)家等人士進行評選;CHIC作為一年一度的時尚盛會，不斷向大家傳達著時尚的生活理念與前沿脈搏，而CHIC2012時尚生活體驗區(qū)仍將繼續(xù)在大家參展參觀之余切身體驗時尚的魅力、生活的快樂。