Brand Awareness Of Domestic Textile And Garment Companies

Domestic is already Spin Big country, according to the purpose set by the Federation of domestic textile industry, by 2020, China should become a strong textile country. One of the important signs of textile power is to present a number of striking domestic brands. To this end, domestic textile companies have slowed down. In December 17th, domestic textile magazine held the 60th anniversary celebration in Beijing. At the celebration ceremony, 8 pioneering pioneers in the domestic textile industry expounded my understanding of the industry. The 8 pioneering pioneers are mostly the two generation successors of the famous textile and garment companies. The most obvious change relative to their parents is their brand recognition and brand. Operate Talent has been strengthened. Some people have applied their own international vision and the characteristics of international contacts, and have taken a welcome step in the operation of the brand.

Wang Zhen, general manager of Beijing Erdos Chuang exhibition limitless company, is the standard representative. As the daughter of Wang Linxiang, chairman of Ordos group, Wang Zhen, who has studied and worked in the sea for more than 10 years, has a unique insight into making brands and plain products. After learning to return to China, she founded the 1436 high-end brand of cashmere in 2007. 1436 the best super quality cashmere sweater is the flagship product, and the cashmere element has positive effects on coat, jacket, etc., and is equipped with series of ornaments to form a complete series of product lines. According to Wang Zhen's leakage, the first and second years of the 1436 birth were rejected when he wanted to enter the international high-end department store Hangzhou Tower. Before entering the Hangzhou Tower third years ago, he gained some unusual and beautiful brands. Sale Today, Hangzhou Tower has given 1436 shops that are close to foreign brands and expanded its sales area. 1436 such stories also happen in other high-end department stores in the world.

Regarding the success of 1436, Wang Zhen believed that the most important thing is the quality of products, followed by product design. 1436 of the design team hired all the design talents for the international brand. This is an important guarantee for the synchronization between the 1436 and the international trend. To Wang Zhen's delight, 1436 since its launch in 2007, many international politicians, business elites and media have been selected. High-end Platform view and remember 1436.

The story of the two generation of successors creating the brand is also played in the dream orchid group. As the son of silver moon Bao, chairman of Meng Lan group, Ho Ming was doing international trade when he first entered the company in 1999. Ho Ming fills the gap in the international trade of dream orchid. As chairman of Meng LAN import and export company, he guides my team to make international trade vivid. Now, the 15 scattered people's dream import and export company invent 200 million yuan RMB every year.

But he is not satisfied with this. A new brand named "Danli", which belongs to Ho Ming, was born in 2010. He Ming positioned the brand as a home textile brand for the masses. The market positioning is oriented to Internet sales and rural markets. This is totally different from the marketing strategy of most fractional home textile brand positioning. This reverse action also shows his unique insight and courage. "Dan Li" has been a zero start, but in half a year, but invented a lot of achievements, the price of home textile brand launched.

Zhejiang Sheng Sha group's two generation successor, deputy general manager of the Shah Sha group, Jia Sheng also wrote my brand legend. After graduating from Shanghai University of Finance and Economics in 2005, Jia Sheng wanted to do financial work, but he entered into the clothing circle by compromising with his father. Gradually, Jia Sheng made clothes and felt that he had different understanding and practice with his parents.

In 2008, the name Sha was not a direct marketing business, but only a few outlets in the country. Jia Sheng believes that acting as an agent is not a long way to go. Because of the trend, many famous international brands were operating in the international arena, but now they are all direct battalions. Jia Sheng decided to adjust the strategy of the famous Shah. In the past, the number of affiliate agents has increased to less than 5, and then all started to be my own direct store. After 3 years of development, the name Sha has grown mature and has been exposed in the dense place of Jiangsu and Zhejiang clothing companies. When many companies opened and went bankrupt in the financial crisis, the name Sha went far beyond its peers. "Using the foundation of my father's career as the basis for development, integrating characteristic resources to provide a better platform for my development." Jia Sheng's idea is very practical. 1 years ago, Jia Sheng led my team to the United States, Hongkong and Japan, and began to create my own brand "ICCI" independently. After nearly 1 years of development, the performance of "ICCI" in Jiangsu and Zhejiang is far ahead of many well-known international brands.