• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    High-End Sports Brand Or Usher In A Declining Era Of Pformation

    2012/1/6 10:01:00 29

    Ten years ago, thousands of Yuan pairs of famous brand sports shoes, such as Nike and Adidas, were a symbol of their status and status in a way. In recent years, these once high-end sports brands have long been put down.

    consumption

    The group was pformed from the "small crowd" to "the public".

    From thousands of high-end products to the market price of hundreds of dollars that ordinary people can afford, the huge gap reflects the experience.

    market

    The "downfall" of the high-end sports brand challenged and forced to pform.


    The loss of many consumers


    Since early last year, when he was taken off as a "friend", Li Yang, who was 46 years old, had changed his first choice of clothes to light grey or dark green assault suits.

    "Not only do I wear it myself."

    On the 5 day, the section civil servant said he found that outdoor sports equipment was slowly gaining popularity in the dim office building where he worked. More and more colleagues and even leaders began to show people in the form of "all kinds of jackets and hiking shoes".


    And this has also been obtained from Zibo's hunting house outdoor equipment.

    Shopping Mall

    Si Aijuan, deputy general manager.

    According to the Secretary, the main crowd buying outdoor equipment gradually changed from "donkey friend" to "government servant, university teacher and enterprise boss" in a few years ago.


    And a responsible outdoor Sporting Club Hotel official said that even a lot of low ranking local officials are also high-end outdoor brand fans.

    According to its disclosure, its club currently has "high-end tours to Germany, Nepal and other places" specially designed for "high purchasing power" customers.


    "Over the past two years, the group purchase from the government, banks and other units has been more than a year."

    The shopping guide of the famous outdoor sports brand NorthFace, a large shopping mall in the central city, said its sales increased by about 40% every year in recent years.

    "Over 30 years old, there is a certain purchasing power, more spare time."


    "There are many other products that can be worn after exercise except professional products."

    At the end of November last year, at the end of November, the agents of the outdoor sports brand euni bird said that the counters in the shopping mall were pushing the assault clothing and climbing shoes to non professional customers.


    The other sportswear brands made the market lively, obviously a challenge to Nike and Adidas in the past. In order to seize the market and win more consumers, there is only one way before these former sports brand hegemonmen: to lower their status and let their own brand products fly into the common people's home. Therefore, in the high-end market of outdoor sports brand, market segmentation and pformation have become a realistic topic facing Nike and Adidas.


    "Nike, ADI" quietly pformed


    The outdoor sports brand has refined the reality of the "high-end market", and has partly promoted the market layout of the traditional high-end sports brands such as Nike and Adidas.

    "In 2003, when we introduced the first Nike store in Zibo, we used more than 30 year old middle-aged consumers as the main crowd."

    On the 4 day, Wang Juan, a sports brand agent in Zibo, recalled that at that time, "the main color of the store was relatively simple."


    Since 2008, Wang Juan said the brand positioning of Nike and Adidas has gradually declined to teenagers.

    Young people represented by high school students aged 17 to 18 have become one of the main buying groups of Nike and Adidas in the Zibo market.


    From 11:28 am to 11:48 on the morning of 5, the newspaper also monitored the passenger flow of the Nike counters, which belong to the category a shop with the highest sales volume in the division of the company.

    Monitoring data showed that in the 20 minutes, a total of 32 customers came to the door, 27 of them were students, while the remaining 5 older customers simply left after a glance.


    In fact, the purchasing power of these young people seems to be no less than that of "high income earners who do not like sports and outdoor activities".

    "Every time before school starts, hundreds of dollars of backpacks sell very hot."


    According to Wang's data, sales of dozens of Nike and Adidas stores in the company have increased nearly 100 times from 2003 to now.


    But what worries Wang Juan is that the sports clothing market in Zibo is basically saturated.

    The operators of outdoor sports brands are looking forward to the arrival of a "sunrise industry".

    • Related reading

    Holiday Passenger Flow Surges, Merchants Sing Triumphant Clothing Category Sales Fire

    Mall Express
    |
    2012/1/6 8:55:00
    27

    New Year'S Holiday Zibo Clothing Sales As A Highlight Of Holiday Spending

    Mall Express
    |
    2012/1/4 18:53:00
    66

    China Textile City: Actively Preparing For The Dragon &Nbsp; Promoting Market Brand

    Mall Express
    |
    2012/1/4 15:08:00
    61

    Beijing Department Store: Retail Enterprises Seek Development Through Change?

    Mall Express
    |
    2012/1/4 14:41:00
    46

    Each Department Store In Changsha Wins &Nbsp Popularity.

    Mall Express
    |
    2012/1/3 20:23:00
    69
    Read the next article

    Fund Company: This Year Or Back To The Blue Chip Era

    The stock market has just gone through the mud and sand in 2011, and in the Shanghai stock index fell 1.37%, the Shenzhen composite index fell 2.50% of the gloomy situation into 2012, this makes the market for 2012 market improved expectations of a heavy question mark. From the perspective of fund companies' investment strategy in 2012, policy is still regarded as an important factor in leading the market.

    主站蜘蛛池模板: 亚洲精品www久久久久久| 日韩一级免费视频| 性一交一乱一伦一色一情| 国产精品亚洲欧美日韩久久| 亚洲精品高清国产麻豆专区| 中文字幕三级理论影院| 91秦先生在线| 最近中文字幕的在线mv视频| 国产视频你懂的| 免费永久在线观看黄网站| 久久久久久久性| 国产乱码精品一区二区三区中 | 国产精品无码素人福利免费 | 中文字幕精品无码亚洲字| 日本视频一区在线观看免费| 欧美综合图片一区二区三区| 女人隐私秘视频黄www免费| 免费床戏全程无遮挡在线观看| 中文字幕在亚洲第一在线| 野外做受又硬又粗又大视频| 欧美freesex黑人又粗超长| 国产欧美日韩视频在线观看| 亚洲国产婷婷综合在线精品| 92国产精品午夜福利免费| 欧美日本免费一区二区三区| 在线观看国产成人av片| 免费a级毛片无码鲁大师| 一本色道久久88亚洲精品综合| 色94色欧美sute亚洲线| 日本久久久久亚洲中字幕| 国产XXXX99真实实拍| 中文精品久久久久国产网址| 色香视频在线观看| 日本三级片网站| 十六以下岁女子毛片免费| 一级毛片aa高清免费观看| 精品国内自产拍在线视频| 尤物在线观看精品国产福利片| 国产亚洲欧美精品久久久| 中国欧美日韩一区二区三区| 狼群社区视频免费下载观看|