Down Jacket Price Rise&Nbsp; Whether The Enterprise Has "Unlimited Money"

Since December 2011 market The winter sales promotion began, and consumers could not wait to find new discounted down jackets in the stores. However, when people looked at the label of down jackets, they found that down jackets had "soared in value", and down jackets below 1000 yuan were almost nowhere to be found in stores. Down jackets of mid-range women's clothing brands mostly ranged from 1000 to 2000 yuan, while high-end Women's wear and men's wear Down jacket has climbed to more than 5000 yuan, even more than 10000 yuan. The soaring price of down makes people stop. Many people question why the down jacket is so expensive this year.

　　 Down Jackets Does it mean that the "money path" of Chinese down jacket enterprises is great? But it just backfired.

Different from other clothing categories, down jacket is the clothing category that is most affected by the price of raw materials. If the rise in the price of fabrics and accessories makes it rainy for leisure clothing enterprises, then the rise in down prices in recent years can be described as a storm for enterprises. According to the data of China Down Association, the price of white duck down was 150000 yuan per ton in 2009, and it rose to 300000 yuan in 2010. In the winter of 2011, the content was about 90% White duck down The highest price has exceeded the threshold of 500000 yuan. Secondly, after the financial crisis, the consumption demand for down jackets in the global market has warmed up, the order volume and processing fees have increased, the wages of skilled workers have increased, and the labor costs have also increased. In addition, the factory operating costs have increased, and the production costs have increased. In addition, the logistics, rent and other operating costs in the marketing link remain high, and the price rise of down jackets is imperative.

On the one hand, consumers are increasingly sensitive to the price and complain repeatedly; on the other hand, high costs, tight money, and the continuous warm winter have led to a sharp decline in the sales of down jackets compared with last year, which has led many small and medium-sized enterprises of down jackets to the edge of the cliff.