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Review And Prospect Of Yulin'S Wool Cold Proof Clothing Industry In The Past 20 Years

2012/1/6 16:34:00 41

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After 20 years of development, Yulin's wool cold proof clothing industry has become a unique clothing industry in Shaanxi.

Northern Shaanxi

Rich woolen and other plush resources, all kinds of winter clothing, wool camel quilt and other products are designed and developed with wool, camel hair and yak as filling materials.

It has been exported to northeast, North China and Northwest China, and has emerged a number of famous brands in China, such as sheep boss, seven sheep and Monsel.

First, the wool war gave birth to the winter clothes industry.

Yulin, one of the main producing areas of wool in 1988, has experienced a shock in China.

market

"Wool war" at that time, due to the scarcity of domestic wool resources, Yulin wool became a hot commodity in the market because of its good quality and abundant resources.

Some of the wool dealers in Yulin saw nothing but wool and sand mixed with stones. The maximum amount of adulteration was more than 20%, thus spoils Yulin.

wool

The reputation of the market.

Finally, it led to the boycott of Yulin's wool market in various markets, and Yulin wool remained unsalable.

It has a direct impact on the development of sheep farming advocated by local governments.

In order to find a new way out for Yulin's wool as soon as possible, the Shaanxi clothing research institute has undertaken the scientific research project of "research and development of Yulin's wool cold proof clothing and products" issued by the provincial science and Technology Commission. After more than one year's market research, the product design and Research Institute, the provincial Clothing Research Institute completed the research project, and pferred the project's technical achievements and design products to Heng Mountain County 49 clothing company. After the concerted efforts of the partners, the "49" brand winter cold proof clothing became a well known product in and outside the province within a few years. By 1993, the 49 clothing company with Yang Wenxuan as its general manager has become the Shaanxi's key clothing enterprise enjoying annual sales of over 50 million yuan.

Two, the rise and fall of the 49 garment companies has led to the development of the winter cold proof clothing industry in Northern Shaanxi.

1994, 49

clothing

In order to achieve rapid development, the company moved its headquarters from Hengshan to Yulin and merged with Yulin sweater factory to set up regional garment corporation. Due to a series of problems such as the operation system, product research and development, capital supply and money recovery caused by rapid expansion, it led to a large inventory backlog in 1996 and a serious loss of business.

A large number of woolen winter clothes enterprises broke out from the cocoon. The management, production technology, marketing personnel and their matching wool and floc supply customers who worked in the 49 companies once set up their own companies in the light of the 49 company's model. By 2000, a number of backbone enterprises such as sheep boss, seven sheep, orchid flower, red willow and Lohan were emerging.

Yulin has ushered in second climaxes of development. Every season when sales are busy, Yulin city is full of traffic, and "party and government, engineering and business partners are making clothes together".

The annual output of Yulin's wool cold proof clothing reached about 20000000, and its sales volume exceeded about 2000000000 yuan, and the industrial cluster was initially formed.

Three is the Yulin wool cold clothing industry development strategy seminar to promote the industrial park construction and brand operation.

In 2000, although the Yulin wool anti cold clothing industry has seen an unprecedented climax, the problems of small scale, low product quality, serious homogenization of products, poor quality of products, single wholesale business mode and other issues have been very prominent, seriously restricting the development of the industry. In this case, in October 2001, the Shaanxi garment industry association and the Yulin municipal government, with the help of China Textile newspaper, sponsored the "Yulin wool cold clothing industry development strategy seminar".

The conference analyzed the advantages and problems of Yulin's winter clothing industry, and explored the ideas and steps for future industrial development.

After the meeting, the Yulin municipal government planned land in Xisha, set up a light textile industrial park, and a number of backbone enterprises such as sheep boss, seven sheep, orchid flowers, red willow and Monsel entered the garden successively, forming a key brand enterprise in Yulin's wool cold proof clothing industry.

The sheep, the seven sheep and other enterprises have increased brand building, and have become famous brand products and famous trademark enterprises in Shaanxi province. They have been advertising in CCTV for 5 consecutive years and become famous brands in China.

The four is to promote the construction of Yulin into a Chinese wool cold proof clothing industrial base and open a new chapter in industrial development in the new era.

Since the international financial crisis in 2009, through implementing the adjustment and revitalization plan of the state and Shaanxi textile industry, 5 key clothing enterprises in Yulin have obtained the financial support fund of the provincial government about 6000000 yuan, which has led to more than 200 million yuan of investment in technological pformation and greatly improved the level of Technology and equipment of key enterprises.

Against this background, the "Yulin wool cold proof clothing industry development forum" was held to discuss the future development of wool cold proof clothing.

In September 2011, the report on "building Yulin into a base for China's wool cold protection" was put forward by the municipal leaders and instructed the Municipal Bureau of industry and commerce to seriously study and put forward the plan and train of thought for speeding up the development of wool cold proof clothing industry.

At present, the Municipal Bureau of industry and commerce is embarking on an industrial research plan and the preparatory work of the Yulin wool cold proof clothing industry association.

"China wool anti cold clothing Development Strategy Summit Forum" is also being vigorously planned and prepared, which has added new vitality to the sustainable development of resource-based cities and shows good prospects for industrial development.

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Industry status and problems

Yulin wool anti cold clothing enterprises are mainly distributed in Yuyang District, Hengshan County, Mizhi County and other districts and counties. There are more than 20 Enterprises above Designated Size and more than 120 small enterprises, with 12 million annual output and 1 billion 500 million yuan annual sales.

The main varieties are wool, camel hair, yak hair cold proof coat, vest, wool Satin knitted trousers, camel hair quilt and so on.

At present, the main problems facing Yulin's wool cold proof clothing industry are: lack of government support for industrial development planning, policy and technological innovation, industrial service platform; enterprise product design, lack of scientific and technological innovation talents, poor innovation and design ability, serious homogenization of products, low grade; lagging mode of sales and wholesale sales can not meet the needs of the current market; the upstream and downstream industry chains are incomplete, and there are no brand exhibition exchanges and accessories and supply markets and platforms suitable for industrial development. Up to now, there has not yet been established a garment association that is conducive to the development of industries. The common interests of enterprises can hardly be timely appealing and guaranteeing. It is urgent to plan and establish a new type of wool cold resistant industrial park to adapt to the rapid development of industry.

Suggestions on promoting the development of winter clothing industry in Yulin

1. the establishment of "Yulin wool winter clothing industry association".

2. the "Yulin wool cold clothing industry development and Promotion Committee", which was led by the Yulin municipal government and led by the relevant government departments, was established.

3. the municipal government allocated some special funds to support the "2011 first China wool anti cold Clothing Industry Development Strategy Summit Forum" recently held in Yulin.

4. the municipal Party committee and the municipal government have instructed relevant departments to speed up the formulation of the industry standard for wool cold proof clothing industry.

5. the municipal government has set up the brand development fund of China's wool cold proof clothing industry, which is used for the brand design, research and development, production and marketing, industrial matching, brand promotion and other infrastructure construction and reward of Yulin wool anti cold clothing.

6. the municipal government has approved and coordinated the establishment of a professional market for wool cold proof clothing, and built trade and trade platform under the support of industrial foundation.

7. the municipal government approved and coordinated the organization of the 2012 "China first wool cold proof clothing fair".

8. the municipal government approves the establishment of Yulin wool winter clothing industrial park as soon as possible, so as to form the industrial chain agglomeration effect.

9. the municipal government will start the work as soon as possible.