2011 Fashion Industry Big Events Inventory: Seven Wolves Purchase Kenna, Listings Listing

　　 Luxury goods Price difference between inside and outside

On March 22nd, Yao Jian, spokesman of the Ministry of Commerce, responded to the question of "domestic luxury prices higher than overseas" at a press conference of the Ministry of Commerce. The Ministry of Commerce believes that the Ministry of Commerce will strive to solve the problem of China's luxury goods prices much higher than that of the developed countries during the "12th Five-Year" period.

In recent years, domestic consumers' overseas purchases are common. Earlier, Chen Deming, Minister of Commerce, pointed out at a high-level forum in March that some overseas markets were not. tariff The distribution system of high-end consumer goods in the mainland is one of the reasons that some famous brand products are cheap abroad. Reducing import tariffs on consumer goods is aimed at attracting overseas luxury consumption.

　 Behind: hanging in China clothing Boots on the top of the brand

It has been learned that the average tariff has dropped from 15.3% to 9.8% in the past 10 years since China's accession to the WTO. The Ministry of commerce is studying whether the import tariff rate will be reduced. According to the analysis of the insiders, the tax burden of import links is not the most important factor leading to the domestic and foreign price differences. More importantly, lowering tariffs on imported luxury goods will undoubtedly pull China's local fashion brands into some disadvantageous competition patterns. Therefore, whether or not to reduce tariffs on imported luxury brands becomes the boots hanging on the top of China's clothing industry, and don't know when it will fall.

On July 15th, at the regular press conference of the Ministry of Commerce, Yao Jian, spokesman of the Ministry of Commerce, said that the fundamental starting point for tariff adjustment for high-end consumer goods is to expand domestic consumption and demand. Yao Jian also said that the adjustment of consumption tax items should be adjusted by experts. But the timetable for adjusting luxury tariffs needs the Ministry of finance to declare its boots still hanging.

　　 CHIC2011 -- the footprints of Discoverers

2011 at the opening day of China International Clothing Fair (CHIC2011), leaders at all levels visited the men's wear hall, the fashionable and fashionable leisure wear Museum, the continuously rising down house, the vigorous children's wear hall, the elegant and beautiful women's wear hall and the charming overseas Museum.

This exhibition not only reflects the development of garment industry and clothing brand, but also reflects the progress of textile technology and design level. Garment industry has taken part in the innovation of upstream textiles, bringing new life style.

　 Behind: find the king

The theme of CHIC2011 is "discovery". For CHIC2011, people may find some new brands, new trends in the coming season, and new trends in the next 2 years. And for the whole Chinese garment industry, we have already had too much practice. Now we have come to discover the new things and laws of the whole industry, and then complete the transformation and upgrading of the whole industry.

We found that one field, one style, one pattern, and ultimately the success of the pattern is only about 10, and can be remembered and word-of-mouth one or two or two or three. The king effect, you have to be a king in a certain field. That area can be luxuries, women's wear, men's wear, cashmere, underwear, children's wear, casual wear, leather clothing, cowboy, sporting goods and so on. That area can also be strategic, technical, stylistic, or even service level. In short, you must be the chief brand in a certain field, and you must have your core value.

　　 The first China fashion conference was held

In October 20th, the first China fashion conference hosted by China Fashion Association was held in Beijing. The five six Council of the association, the China Garment Association Expert Committee and the Specialized Committee Annual Conference on men's clothing, women's wear, children's clothing, clothing accessories, underwear and so on, as well as "the power of capital: the future engine of kindling cards", "the power of electric business: the new backbone of leap forward development", "product strength: imagination and creation of design management", "integration strength: supply chain synergy strategy", "cultural strength: direct to the soft power of the heart", "force of model: crack the operation code of brand", "transnational power: Planning and operation of global resources", "technology power: the equation of industrial upgoing" is the core of the parallel parallel meeting. During the first "China clothing Convention", Chinese clothing was held.

　 Behind: look at CHIC at the beginning of the year, see the Chinese clothing convention at the end of the year

People's expectations for the first China clothing conference are obvious to all. Especially when the 20th anniversary China Garment Association is established, the whole industry needs a ceremony, and the whole industry needs a summary. And when the theme of the parallel meetings of the Chinese clothing convention was released, people really felt that this was not a simple 20th anniversary celebration, nor a simple annual meeting of Specialized Committee, such as men's wear, women's wear, children's clothing, clothing accessories, underwear and so on. It was a force of decisive battle. It was a new assembly mode. At the beginning of the year, looking at CHIC, the Chinese clothing convention at the end of the year will become a new consensus in the field of Chinese clothing.

More than 600 people who came to attend the first China clothing conference were suffering from no separation skills. What kind of strength is crucial to Chinese clothing brands? The first battle is the decisive battle. Undoubtedly, the convening of the first China clothing convention has provided another China's apparel industry with the most high-end, authoritative and largest industry conference. It will also become an industry event for the vast number of garment manufacturers to observe the trend of the industry and discuss the industry's overall plan.

　 Li Dhang Qi was elected chairman of China Fashion Designers Association.

The first meeting of the Seventh Council of Chinese fashion designers was held in Beijing in November 1st. The meeting voted to adopt the list of executive directors. Li Dangqi was elected chairman of the Seventh Council of the China Fashion Designers Association. Liu Yuanfeng, Liu Yang, Su Baoyan, Wu Haiyan, Song Xiaoxian, Zhang Qinghui and Zhang Qinghui were vice chairmen.

China Fashion Designers Association is a national social organization composed of fashion and fashion designers, scholars, technical experts, brand experts, column editors, fashion models and so on. It is committed to promoting industry and social services, respecting and safeguarding intellectual property rights of creators. A number of excellent fashion designers and fashion models have been created by the association's "new person Award", "Yi Xin Tai" design award, the "golden card" Creative Award and the "Han Po Award" design competition, the "professional model" competition and the "Model Star" competition.

Behind: the biggest Golden Summit Award in 2011

Compared with the weight of the Golden Summit Award of China Fashion Week in 2011, Li Dhang Qi was elected chairman of the China Fashion Designers Association. Undoubtedly, it has greater gold content. Some people think that this is the biggest Golden Summit Award in 2011. Over the years, the China Fashion Designers Association has played an irreplaceable influence in fashion industry designers, scholars, technical experts, brand experts, column editors, fashion models and other fields. Its gold Platform China International Fashion Week has become the top domestic fashion, clothing, accessories, bags, make-up and other new products, new design and new technology release platform, which plays an important role in promoting original design. Since Wang Qing stepped down from the chairmanship of the China Fashion Designers Association in 2010, the selection of the chairman of the new China Fashion Designers Association has always been the focus of attention. However, this suspense hangs for a year. Finally, during the China International Fashion Week in 2011, suspense announced: Li DQI Qi's position as the new chairman, from Secretary of Tsinghua University Academy of Fine Arts to the famous judges of the competition, Li DQI has absolute professional authority. However, in the position of chairman of the China Fashion Designers Association, people's expectations for him will also rise to a higher level, more of which is about the future discourse power of China's fashion industry.

　 Chinese fashion alliance leads Chinese fashion

Following the successful launching of the fashion release event in Changning, Shanghai in 2010, the Chinese fashion alliance landed again in Shanghai. In from October 17th to 20th, the 16 China fashion designers' press conference and the second China Fashion Industry Forum around the theme of "global context and Chinese value" were launched by Chinese young designers as the publishers and outstanding Chinese fabric brands. The focus of the industry is the launch of the youth designers promotion programme. Nearly 20 young designers, such as Zhang Chi, Jiang Ling, Chen Lan Lan, Hua Hua Gao, Zheng Tong, Ding Ning, Xu Yanhui, Yang Beizhi, Yin Ming, Tian Xiaotian, Liu Haicheng, Yan Ming, and so on, come to the scene. With their personalized design language, they interpret the keen perception and unique understanding of "Chinese fashion".

　 Behind: popular discourse right dispute

Based on the influence of economic globalization, the rapidly developing Chinese fashion industry is becoming larger and larger, and it is increasingly integrated into the global fashion inspiration. As a unique and rich culture and fashion value system, "Chinese fashion" is being skillfully communicated by more and more Chinese and foreign fashion people, showing the world that China is a fashionable individual who can not be ignored. So what is China's fashion attitude? The answer of Chinese fashion alliance is not language, but action. In the subsequent "youth designers promotion plan", dozens of designers entered the Ningbo clothing festival. They expressed their Chinese fashion ideas and concepts with unique visual language and fashion symbols, and calmly showed the unique charm and essential personality of China. This is the "Chinese fashion" that China brings to the whole world.

　 Shenzhen fashion establishes women's clothing status

The Eleventh China (Shenzhen) international brand clothing and fashion fair, with "Metamorphosis" as its key word, has successfully concluded the exhibition area of nearly 70 thousand square meters, 5 exhibition pavilions and more than 3000 booths. Zhang Hongtao, Secretary General of Shenzhen garment industry association, said: "we have been doing services to exhibitors and professional audiences in the past 5 years, including the docking of exhibitors and retail channels, docking of upstream and downstream industrial chains, joining training, image promotion, booth design and so on. Next, the Shenzhen exhibition will further improve the quality of service. From exhibition to convention and exhibition, exhibition is an entity and visible behavior, and exhibition is a promotion of ideological level.

　 Behind: irreplaceable superiority in women's clothing

According to the briefing, the exhibition area of 250 thousand square meters in Dusseldorf, Germany has shrunk to 100 thousand square meters in recent years. The Internet has a strong impact on traditional exhibitions. The development trend of International Conference and exhibition will gradually weaken the traditional hardware such as scale and volume, and turn it into efforts in the aspects of characteristic and concept foresight. "The transformation of exhibition functions is a global trend. In the face of this trend, we have to think about 365 days in the exhibition on the Internet, only 3 days in the physical exhibition. In these 3 days, we should take out what the network can not get out of 365 days. Zhang Hongtao's remarks gave an alarm clock to all the local exhibitions.

　　 Ningbo costume fair improves charm index

After the fifteenth Ningbo international costumes fair, according to preliminary statistics, 4 days attracted a total of more than 50 countries and regions from the United States, Italy, Britain, Australia, Japan, Korea, Russia, Uruguay, Saudi Arabia, the United Arab Emirates, India, Latvia and China Hongkong, Taiwan, China and other countries, as well as more than 20 or more provinces, municipalities and autonomous regions, 1 or more buyers and businessmen from home and abroad. The exhibition has 2200 booths and 8 exhibition areas.

Behind: from red gang tailor to red gang fashion

Zhang Jiangping, the chairman of Taiping bird, will never forget: "in a few years, the Pacific bird will take on a new look. It will definitely surprise everyone." Such rhetoric is not empty talk. There are more than 10 thousand models of Taiping birds each quarter. Many clear brand series do represent Ningbo's new brand tycoon. Fashion has quietly blossomed in Ningbo. Ningbo, founded by the Hong Gang concept, now owns many such brand tycoons. YOUNGOR, Luo Meng, Shan Shan, GXG and so on all have good market performance. The future Ningbo will use these "points" to drive the charm of industrial clusters. {page_break}

　 The logo of the women's dress listed by Lady

In July 22nd, the China Securities Regulatory Commission issued a notice, and the 158th meeting of the trial committee in 2011 approved the first application of the A shares of the Limited by Share Ltd. According to the landform prospectus, he proposed to issue 50 million shares, accounting for 25% of the total share capital of the company after the issue, and plans to raise 850 million yuan to land on the Shenzhen stock exchange. In August 30th, the landform Limited by Share Ltd officially landed on the small and medium-sized boards, becoming the first class of high-end women's clothing in the A share market. From July 22nd meeting to August 12th inquiry, August 19th purchase and August 30th listing, the listing of Rand is quite compact.

At this point, she will become another listed company in the field of high-end women's clothing in China.

　 Behind: who is the next woman dress listed?

Xiong Xiaokun, a light industry researcher at CIC, believes that the brand positioning in the market, such as long, Baozi, Mars Phil and so on, is high-end brand women's clothing. The target population is mature women, so it belongs to direct competition relationship. The listing of listens is bound to pose a threat to Baozi and Mars Phil. Market analysis shows that most of the domestic clothing listed companies have diversified development except for the seven wolves and the good news birds. Real estate, high technology and equity investment are the main development directions. Some of the original companies such as Hualian holdings, Shiqi industrial, Jiangsu Wuzhong and so on have achieved the main business transformation, which partly reflects the fact that some garment enterprises do not have enough confidence in the main industry development.

As a leading brand of Chinese women's wear, white-collar workers have not been listed for many years. Some people think that this is because white-collar Miao Hong Ping has been worried that white-collar workers will not be white-collar workers when they appear on the market. Is this really the case?

　 Seven wolves: 70 million acquisition of Kenna into the luxury market

In March 29, 2011, during the China International Fashion Week, Zhang Jianmin and Zhou Shaoxiong announced to the media before a big red background plate with "integration of international and fashion leading": seven wolves bought 100% stake in Hangzhou Kenna for 70 million yuan. At present, Hangzhou Kenna has set up 15 Canali brand outlets nationwide, and 4 Versace outlets. The main business areas are concentrated in Northeast and East China. Seven wolves now own these assets.

　　 Behind: China's clothing brand starts with luxury

The acquisition of Kenna by the seven wolves is rewarded mainly by "luxury tide". The acquisition reflects the strategic thinking of "seven wolves" on the upgrading and subdivision of China's domestic consumer market in the future. The huge consumption potential of China's luxury goods market is an important factor for the seven wolves to buy Hangzhou Kenna. China is the largest market for luxury goods in the future. After the financial crisis, consumers in Europe and America tend to be more rational about luxury consumption. But look at Japan, Hongkong, China, Taiwan, Singapore and other places to know the potential of China's future market. BRIC is the only country that can achieve two digit annual growth rate of luxury consumption, while China has the highest growth rate in four countries. Under this trend, the following two types of companies will benefit from the rapid growth of luxury consumption in China: first, the high-end brands with high value and high value, such as some designer brands and advanced clothing brands, and two those that have been acting as foreign brands, such as seven wolves, good news birds and so on.

　 Hongkong creativity goes north

The "fashion Hongkong @ Beijing grand collection", jointly sponsored by the Hongkong Trade Development Council, the Beijing Business Council and the Chaoyang District people's Government of Beijing, unveiled the 5 day (from October 3rd to 7th) shopping Gala. The collection of costumes, handbags and jewellery from 42 Hongkong quality enterprises was collected.

In recent years, the Hongkong Trade Development Council (TDC) has been actively organizing Hongkong fashion shopping exhibitions in several cities in the mainland to help Hongkong brand expand its retail market, enhance brand awareness and overall image, and test the market's response to products.

　 Behind: what are the advantages of Hongkong?

Relying on the mainland production base to manufacture goods that cater to the international market has been a typical operation mode of Hongkong's creative product manufacturing industry. In recent years, the international market has been sluggish, but the mainland market is gradually emerging. The keen people of Hong Kong quickly turned to "North".

In recent years, the development of the mainland's cultural and creative industries has also provided new development space for "Hongkong original". The mainland pays unprecedented attention to cultural and creative industries, and believes that it will bring new opportunities for Hongkong's related industries.