UA Sued Ting Fei Long Sports Claims 100 Million Yuan

At present, the recognition of UA in the Chinese market is relatively low, which is closely related to the poor commercial promotion of the brand. At present, it still relies on word of mouth and Internet to spread. In China, it does not take a large area of publicity. Such legal disputes generally need to wait for a long time to arrive at a preliminary conclusion. On the one hand, UA wants to kill the brand crisis in the cradle in front of the bloody lessons of many predecessors. On the other hand, it also wants to take the opportunity to publicize and expand its popularity.

According to the statement, they believe that Martin Uncle Martian, the sports brand of Ting Fei long, plagiarized its own red and white Logo. The former Logo is the two "U" in the opposite direction, and the latter is also the two "U" in the opposite direction.

In response, UA officials said they would ask the court to issue a ban, compensation and other legal relief measures.

In addition, UA also adopted corresponding legal actions through the China National Trademark Office and the Hongkong company registry respectively.

Reporters noted that the UA brand prosecution targets include: Ting Fei Long Sports and its associated company Andrea (China) Limited.

To this end, the senior partner of Beijing office, Xu Hao, told reporters that judging whether the trademark was infringed was mainly from the public perspective to judge whether the two trademarks would be misunderstood or ambiguous. "Trademark is for the public, not for professionals, because the public's understanding is the most important."

However, although the US UA company has the right to use the Chinese trademark of "Andrea" brand, other companies can still register the name of the company in Chinese.

Only if you get the trademark of "China well known trademark", can you not be registered by other companies.

Xu Hao said.

Obviously, for UA, it is expanding.

Such an important juncture is a big challenge.

Before Adidas and Jordan, the existing NewBalance and UA, they may face different problems, but they all experience the embarrassment of "do as the Romans do" in the Chinese market.

The next 5 years of China sports brand released by Fitch in early May

By 2020, the scale of China's sporting goods market will increase from 100 billion yuan in 2015 to 300 billion yuan.

"At present, China's sports equipment market is headed by Nike, Adidas, Lining, Anta, PEAK and other second camps, and the rest of the brand is in the third camp lacking professionalism. In the future, this pattern will change.

Although it is difficult for the Chinese market to attack the two big players of Nike and Adidas at the moment, NewBalance or UA will not only have to compete with Lining, XTEP and other local brands, but also how to publicize their own interests in the prosperous Chinese market.

CEO Zhang Qing, a key sports consultant company, told reporters.

Obviously, the international sports brand will invest more in the Chinese market in 2016. Just as a netizen said, "for foreign brands themselves, in the process of exploring the Chinese market, only by truly grasping the pulse of Chinese consumers, creating a representative product may be the most powerful weapon to establish brand image."