Nine Taboos In Speaking Skills Of Telemarketing Staff

　　 1, do not say critical Word

This is a common problem for many business people, especially the new business people. Sometimes they do not talk through the brain and blurt out others. A common example, when you see the first sentence of a customer, says, "this building is really hard to climb." "this dress is not nice, it doesn't suit you at all." "This tea is really hard to drink." No more than "your card is really old!" "it's better to die than to live!" these blurted words contain criticism. Although we are not careful to criticize and criticize, we just want to make a round and have an opening speech, but it sounds uncomfortable to our customers.

People often say, "good words are always willing to be a cow," that is to say, everyone wishes to get the affirmation of the other party. Everyone likes to listen to nice words. Otherwise, how can there be "praise and encouragement to make idiot become genius, criticism and complaint make genius become idiot"? In this sentence, who is willing to be criticized in the world? Business people engage in sales promotion, dealing with people every day, praising words should say more, but also pay attention to the right amount, otherwise, it will make people feel hypocritical and lacking sincerity. The complimentary expressions in the conversation with your customers should be from your heart. You should not praise them blindly. You should know that you are not too humble and natural, but you can get people's heart and make you believe.

　　 2, use less professionalism. term

Mr. Lee spent less than two months working on life insurance. When he took up the battle, he showed off to his customers that he was an expert in the insurance industry. A lot of professional terms on the phone had been pushed to customers, and every customer had been under great pressure. When meeting with the client, Mr. Li is exerting his professional expertise in a series of ways, such as "waiver of premium", "rate", "creditor's rights", "creditor's beneficiary" and so on. A lot of professional terminology, such as letting customers fall into five miles of fog, seems to be groping in the dark. The opposite party's feeling of ill feeling comes into being. It has missed the opportunity to promote sales. After careful analysis, we will find that the salesperson regards their customers as their colleagues in training them, so they are full of professionals. How can they accept them? Since they do not understand, how can they buy products? If you can translate these terms in simple words and make people listen clearly, they will achieve the goal of communication effectively, and product sales will not be blocked.

　　 3, put an end to subjectivity. Issue

Some of our newcomers are involved in this industry for a long time and lack of experience. In the process of dealing with customers, it is inevitable that they can not have the ability to control the topic of their customers. They often talk with clients about some subjective issues. Finally, opinions diverge. Some of them have gained the advantage of "gaining the upper hand" in spite of their red face and rough neck on some issues. After that, a business goes on like this. What is the significance of debates on this subjectively topic? However, experienced salesmen, who deal with such subjective issues, start with some discussions with customers' views at the beginning, but in the debate, they will immediately lead the topic to the products that are being promoted. In short, I feel that everything that has nothing to do with sales should be put aside, especially subjective issues, such as politics and religion, which involve subjective consciousness, whether you are right or wrong, which is of no real significance to your sales promotion.

　　 4, no exaggeration.

Do not exaggerate the function of the product! This false behavior, customers will be clear about what you say is true or false after enjoying the products in the future. Not because you want to achieve a temporary sales performance, you have to exaggerate the function and value of the product, which is bound to bury a "time bomb", once the dispute arises, the consequences will be unthinkable.

Every product has its good side and insufficient side. As a salesperson, it should be clear from the objective point of view that it can clearly analyze the advantages and potentials of the products with customers, help customers to "compare goods to three stores", only by knowing the knowledge and knowing the market conditions, can customers accept the products with confidence. Remind salesmen that any deceit and exaggerated lies are natural enemies of sales, which will cause your career to last forever.

　　 5, avoid privacy issues.

Dealing with customers is mainly to grasp the needs of the other side, rather than talking about privacy in a big way, which is a common mistake that our salesmen often make. Some salesmen will say, what I have talked about is my privacy. What does it matter? Even if you only talk about your privacy and don't talk about others, would you put your heart on your marriage, finances and so on, and make a substantial progress in your sales? Maybe you will also say that we are not talking about these matters with our customers. No harm. In fact, this kind of gossip is meaningless. Wasting time does not mean wasting your business opportunities.

　　 6, disable offensive discourse.

We can often see such a scene, the same business personnel with offensive words, attacks competitors, and even some people say the other side is worthless, resulting in the entire industry image in the minds of people is not ideal. Most of our salesmen are lack of rational thinking when speaking these offensive topics, but they do not know whether they attack people, things or objects. They will be disgusted with prospective customers, because when you say they are standing at a point of view, not everyone is standing at the same angle with you, you are too subjective, but it will backfire. Your sales can only be harmful. This kind of behavior that does not talk about business ethics is believed that with the development of the times and the strengthening of corporate culture of every company, offensive words will never be popular.

　　 7, ask less questions.

In the course of business, you are very worried that your prospective client can't understand everything you say, and constantly question the other person by worrying about what the other person does not understand you. "Do you understand?" "do you know what?" "do you understand what I mean?" "such a simple question, do you understand?" As we all know, from the point of view of sales psychology, it has always questioned the understanding of customers, and customers will have a sense of dissatisfaction. This way often makes customers feel that they do not feel the least respect, and the reverse psychology will also be generated, which can be said to be a taboo in sales.

If you are really worried that your prospective customer will be very clear in your detailed explanation, you can understand each other in a tentative tone. "Is there anything I need to explain in detail?" Maybe, when the client really doesn't understand, he will talk to you voluntarily or ask you to explain it again. Here, give a salesperson a counsel, customers are often smarter than us, do not use our blind spots to replace their advantages.

　　 8, flexible and boring topics

There are some boring topics in sales. Maybe you have to explain to the customers, but these topics can be said that everyone does not like to listen, or even want to doze off when you listen to them. However, for business reasons, it is recommended that you make such remarks simple and generalize. In this way, customers will not be tired after listening, so that your sales will be effective. If there are some important words that must be made clear to your customers, then I suggest that you do not try hard to plug them in. In the course of your explanation, it is better to look for a few stories that they like to listen to in a different way, stimulate them with small jokes, and then return to the topic, perhaps this effect will be better. In short, I personally think that such a topic is boring and customers do not like it. Then you'd better keep it and keep it high. Sometimes it's better to compare it with making a clean breast of it.

　　 9, avoid indecent speech.

Everyone wants to be with a well-educated, hierarchical person. On the contrary, he does not want to associate with those who are "rude". Similarly, in our sales, indecent remarks will have a negative impact on our products. For example, when we sell life insurance, you'd better avoid such words as "death", "die" and "die". However, experienced salesmen often express these sensitive words in euphemistic words when dealing with these indecent remarks, such as "loss of life" and "going out and never coming back" to replace these phrases which people do not like to hear. The indecent speech will greatly reduce the personal image, and it must be avoided in the sales process.