5 Telemarketing Skills That Salesmen Should Master

　　 Telemarketing skills, preparation before telemarketing

stay Communicate The first impression in learning is a very important part. Your words and actions will give you a deep impression within seven seconds, and negotiations on the phone will play the same role. When you call the other person's phone, you should realize that the real negotiation has already started. Are you ready?

1, knowledge: a thorough understanding of products and services; understanding the benefits and solutions of customer purchase, rather than selling products, that is, benefits and solutions. 2, experience: how to show experience, that is, customer identification, successful cases, the other side of the psychological speculation. 3. Data: information related to telemarketing, such as customer information, product descriptions, and selling points, can not be kept waiting for too long on the other end of the phone. Therefore, the information must be placed at hand so that it can be found immediately when needed. 4, voice and language skills: tone of interest, happiness, neither humble nor overbearing; intonation is not high, low, contagious; speed is not slow. 5, mentality and belief: there are many essential beliefs in telemarketing. The most important thing is to overcome internal obstacles and be confident.

　　 Telemarketing skills two, inquiry needs

The main needs of enterprises are: 1, increase revenue; 2, reduce costs; 3, higher profits; 4, increase productivity.

The main points of inquiry:

(1) satisfaction (are you satisfied now?) (2) improve the status (what needs to be improved for your current needs?) (3) solution (do you need us to provide a solution?) (4) decision making (can you make a decision?) the status quo (which is aimed at his current situation, what are your requirements?) the purpose of the inquiry: to find out the needs of customers from questioning.

　　 Telephone Sale Skills three, to be straightforward, simple and direct.

Whether your opening speech can arouse the interest of your customers determines the smoothness of telephone communication. Therefore, designing a communication plan that customers are willing to listen to is the key to successful telephone sales. The first 10 seconds before the phone is to catch the attention of the customer and arouse his interest. Within 30 seconds the fate is decided: end or continue.

Telemarketing skills four. Explain the benefits and value of products.

Telemarketing staff describe the product, which should mainly explain what practical problems the product can help customers solve, and what value and interests can be created for customers, so that customers will accept your things easily. Self value is a part that must be emphasized in the process of telemarketing, because this is the key factor to decide whether the customer will produce the result of the transaction.

Three elements:

(1) state what you can best satisfy the needs of the other party; (2) if you can not cooperate, what losses will the other party have? (3) introduce the most distinctive aspect of your product or customer service, the most attractive selling point.

For example, you can say: "many customers tell us that our products help them reduce the chances of computer intrusion, ensure the safety of the system, reduce the need for extra capacity due to excessive spam, and save them from buying new security software. These should be very important for enterprises like you. "

　　 Telephone Sales skills five, disagree.

Imagine problems that customers may mention and prepare for them. When you call the customer, the customer will ask you some questions. If you are not very clear about the customer's problem, you need to spend time looking for some information. Customers may be afraid to delay their time and hang up the phone, which is not conducive to the establishment of trust relationship. So it is clear what questions the customer may ask and should know in advance how to answer them. Collate the reasons and benefits that customers can't buy: every entrepreneur of your team writes one of these obstacles one by one, and then applies it to solve this objection and solve the objection of the consumer, and then answer it and arrange it out.