Smile Of Clothing Brand

Now?

The advantage of China's clothing industry is low cost. It can make products very cheaply and sell them at a low price.

The term in marketing is called "original Ben".

The problem with this model is that consumers may not buy these cheap things, because in the long run, there is no marketing capability and no brand influence. Relying solely on the product itself is not enough to satisfy consumers.

There are no good-looking, easy to use and cheap things in the world.

IPhone if it is not to adopt a high pricing strategy, it is only cost price plus small profit to sell, can it sustain the sustainable development and innovation of enterprises? I think it can not be done.

The Chinese boss has a misunderstanding that the cost of the product itself is very cheap and can be sold with a little bit of money. But to think a little bit, what is the sustainable innovation? It is simply to make simple innovations and low cost, and our enterprises are easily trapped in the "low price trap".

There is a saying in marketing: "consumers will not thank you for buying cheap things". Low price products can not say that they bring much benefits to consumers, but in the end, your business does not have the ability of continuous innovation, and consumers will not buy it sooner or later.

So the most important thing is to build up your brand advantage so that consumers can recognize you.

A rising power must have its own clothing brand. No country has ever been disproportionate to its brand position and economic status in the process of economic take-off, so the brand pformation is the biggest problem for the garment industry in the next 30 years.

I think the clothing industry is essentially a fashion industry, not a manufacturing industry. Everyone is dressing up to pursue their own personality.

All say that China's Shanzhai, in fact, the largest cottage brand is ZARA, their designers will go to see the show around the world, after reading the imitation of the big name design.

But what's worth learning is their quick follow up and new products every week.

Many Chinese bosses only make two orders each year, but the demand of consumers has been subdivided into every season and even every solar term. Therefore, we must learn to understand, understand and meet the real needs of the target consumers.

Our entrepreneurs must know that when their enterprises pform from a processing enterprise to a brand operator, the proportion of production cost will be greatly reduced.

In the clothing industry, the main cost should come from two, the first is the design cost, and the second is brand cost.

Brand is the most important thing for enterprises to communicate with consumers. Creating excellent brand image enables consumers to remember your brand and fall in love with your brand, so as to turn the paction into a "loyalty consumption".

With the appreciation of the renminbi and the rising cost of land and labor, the center of the world garment manufacturing industry has begun to shift to Vietnam, Philippines and even some countries in the Southern League.

Under such circumstances, we need to take a more forward-looking view to realize the pformation of the industry, build our clothing brand better, and create a "big smiling country" in the garment industry.