Embodying The International Professional Fashion &Nbsp; Expanding The Brand Channel Of Surface Accessories.

-- 2012 PREMIUM FABRIC SHANGHAI new posture welcomes guests.

PREMIUM FABRIC SHANGHAI (PFS 2012) fashion vision will be held in Shanghai New International Expo Center on 13-15 March 2012. The Shanghai international fashion fabrics exhibition will focus on brand clothing, fashion, trade and characteristics.

As one of the highlights of the Shanghai fashion week sponsored by the Ministry of Commerce and sponsored by the Shanghai municipal government, the fashion vision Shanghai international fashion fabrics exhibition has the successful experience of the seventeen Shanghai international garment and textile trade fair, which has been affirmed by tens of thousands of buyers, covering the whole country.

Focusing on international fashion and leading the market trend

Shanghai's fashion resources are enviable. New fashion brands such as Xintiandi, Hang Lung Plaza, CITIC Pacific, Meichang town and so on, ZARA, H&M, GAP and other fast fashion brands first entered the Shanghai market.

The shanghai- Shanghai international fashion and fashion exhibition brings many high-end brand buyers to the PFS fabric exhibition, and organizes various high-end fabric exhibitors to take out new products and excellent products. After analyzing the development of China's garment market in recent years, we will listen to the rationalization proposals of the high quality noodle accessories enterprises. The organizing Committee of the exhibition will make a niche market positioning for the services. It will adapt to the brand clothing and take account of the foreign trade market, make a comprehensive innovation on the basis of the original classic exhibitions, and upgrade the fashion visual Shanghai international fashion fabrics Exhibition (PREMIUM FABRIC SHANGHAI2012), positioning as follows: adapting to the brand clothing market, taking into account the foreign trade, providing accurate point to point services for the segmentation market, following the rapid development of the brand clothing, recommending the popular fashion accessories, recommending the popular face accessories for the brand clothing, recommending the popular accessories for the brand clothing, and expanding the brand channels for the fashion accessories. One of the highlights of the 2012 PREMIUM FABRIC SHANGHAI is that the organizing committee creatively brings Shanghai's fashion resources to the exhibition, not only with the Shanghai fashion week brand launch and Mode.

On the basis of retaining all the professional trade services, high-quality buyers and fashion features of the original FASHIONSHANGHAI, the new fashion visual -2012 Shanghai PREMIUM International Fashion Exhibition (PREMIUM FABRIC SHANGHAI2012) will further increase the positioning trade service for high-end fashion brands at home and abroad, expand the brand clothing market for high quality accessories enterprises, and focus on inviting buyers and designers of brand clothing enterprises.

It has gradually developed into a professional boutique Exhibition for domestic and foreign brand fashion and high-end ODM manufacturing enterprises.

At the same time, free area of 400 square meters of fashionable noodles accessories trade guide area, will be representative of popular fabric accessories display.

The organizing committee also invited famous fashion designers, print masters and accessories exhibitors to explore the new fashion of fashionable fabrics and explore the extraordinary charm of "Shanghai fashion".

This has facilitated the negotiation of Commerce and trade, and the function of leading the tide has also been fully reflected and commendable.

Pay attention to professional trade and enhance enterprise efficiency

The trade function of this exhibition will be more prominent on the basis of the good reputation of the trade fair in 2011.

To this end, the Organizing Committee of the exhibition will seize the opportunity to build a trade platform for professional exhibitions based on the development characteristics and trends of the high-end fabric market.

The exhibits are divided into fashion fabrics, sportswear / casual wear fabrics and accessories in different areas, highlighting the shopping guide function of boutique exhibitions.

At the same time, through various channels, in addition to inviting a large number of domestic and foreign high-end clothing brand enterprises, fabric agents to the field, the organizing committee also provides corresponding exhibitors' "business matching" based on prior understanding of the background and procurement needs of many related buyers.

It is reported that this kind of business matching activities that can enhance the efficiency and success rate of trade negotiations between exhibitors and buyers are now in an orderly manner with a strong response, which is highly recognized by buyers and sellers.

Du Shuangxin, director of the Organizing Committee of the exhibition and chairman of the Shanghai Textile Technology Service Exhibition Center, said: "fashion exhibition is our business card. Detailed service reflects the competitiveness of our exhibition. Paying attention to the characteristics is the driving force of our exhibition. Strengthening trade function is the vitality of the exhibition and is the top priority. Therefore, we must pay attention to trade and enhance efficiency."

Focus on service characteristics and display quality

Service is now a hot topic.

Therefore, the Organizing Committee attaches great importance to service, and also attaches importance to innovation.

To invite professional authoritative organizations and industry experts to hold many reports on the spot, covering industry information, latest technology application, environmental protection certification standard analysis, 2013 spring and summer textile fashion trend release and other aspects; providing special business "package", matching business with the appropriate exhibitors in accordance with the needs of buyers in advance; setting up visual image better and more visible fabric guide area logo at the scene, attracting more buyers into the shopping guide area, and striving to bring more business opportunities to buyers and sellers; at different times, the organizing committee tries to provide exhibitors and buyers with pre exhibition, exhibition and post exhibition trade services.

This exhibition and 2012S/S Shanghai fashion week brand release, MODE SHANGHAI Shanghai international fashion clothing and clothing exhibition, China knitwear fair, Chinese knitted underwear exhibition in the same period, the joint exhibition area of 85000 square meters, and the Korean textile association, Italy Commercial Association, Taiwan textile extension and other overseas organizations to participate actively, overseas exhibitors will reach hundreds.

In Shengze, Changle and other famous industrial clusters, the exhibition is more distinctive.

After careful inspection of the Chinese market, Renato Nucci, chairman of the former ladies' wear Association of France, said sincerely: "the Chinese market is a seductive market. If foreign clothing brands want to break the market, we should first seize the bridgehead of Shanghai. As long as the success of the Shanghai market, the 50% Chinese market will win the battle."

Although this exaggeration is a bit exaggerated, it also points out the unique position of the Shanghai market and also adds a major feature to Shanghai's professional exhibitions.