The Collectives Recruits The Clothing Net Business To Be Mad By The Traditional Retailer.

In order to occupy a place in the field of e-commerce, traditional retailers have begun recruiting extensively from the original trial online shopping. Reporters recently learned that the Wangfujing department store, which has publicly declared that it will invest heavily in collectivization, enter the online retail business, and the traditional retail giants such as Gome, which owns two network platforms, is recruiting large numbers of senior talents in e-commerce. At this point, it is the "burn" type of e-commerce enterprises entering the cold winter, when the year is closed, the flow of e-commerce talents is also the most frequent.

Recruiting troops collectively

The operation mode of traditional retailers is changing because of online shopping.

Recently, reporters in Zhaopin recruitment see, the general manager of Wangfujing department store e-commerce company is vacant. According to the requirements of Wangfujing department store, there must be more than 5 years working experience in senior management positions in the field of e-commerce, familiar with B2C operation mode and process, and have a clear understanding of the development of e-commerce.

A person familiar with the matter confirmed to reporters yesterday that Wangfujing department store is "recruiting". The company said it would walk on two legs of internal selection and external recruitment, so as to prepare for online retail in the next 5 years. According to the announcement issued by Wangfujing department store, it will invest 100 million yuan to build a complete online shopping platform.

The traditional retailers who are gathering talent are not only Wangfujing department stores. Reporters learned yesterday that Gome, top grade discounts and so on are planning to absorb senior talents engaged in the operation of the network platform.

The time has come for strength.

It is no coincidence that the traditional retailers' collective choice at this time is to recruit talents in the field of e-commerce.

According to the insiders, from the end of last year, due to the industry's "metabolism" and overspeed development, in the field of e-commerce, where personnel flow is frequent, the situation of talent scarcity is becoming more prominent under the premise that the network retail personnel training is lagging behind. Traditional retailers also hope to reserve the right online retail talents at this time.

At the same time, with Jingdong mall and fan Ke pin pin as the representative, while the main business is recognized by consumers, large online traders continue to encroach on traditional retailers' territory. However, in addition to these large network operators still strong, some of the background of emerging network operators seem to be somewhat powerless. In the past month, many well-known network operators including hoha network and PIC have encountered a crisis of survival and even faced bankruptcy.

In the view of business consultant Liu Hui,

The traditional retailers, which have been constrained by the development of new network operators, are facing an opportunity to promote the development of the network platform. He said that compared with traditional retailers, the loyal customer resources of some large group buying websites are only 1/10. Loyal customers are the key to the survival of network operators.

Instead of being seen as a rip off by some traditional retailers, the online shopping link is rather "chicken ribs" lacking a chance to break out.

Choose a beam or add flowers to it?

As the industry experts say, once a traditional retailer grasps the opportunity and vigorously promotes the process of online retailing, a new problem will follow.

At present, in the traditional retailer's network platform, the Yintai network of Zhejiang retail giant Yintai group is universally recognized by the industry. In a person familiar with the operation of Yintai network, the performance of Yintai network at this stage is closely related to its continuous investment. In view of the current domestic retail form, Yintai network breaks the traditional retailer's touches net mode, so as to buy off the mode of self operation, but the risk is huge.

Many industry experts point out that even if they are facing unprecedented opportunities for development, traditional retailers should be cautious. After all, there are differences between physical and virtual retailing, so it is enough for large retailers to increase sales by 10% through online shopping channels.