BELLE Channel Category Trend Highlights
Training first
Like other traditional brands, BELLE also faces conflicts between traditional channels and network channels.
However,
BELLE
The solution was quickly found to rely on the production line to flexibly produce capacity.
However, the Li Kong shoe industry shares the design, production and production with BELLE, a traditional channel.
Quality testing
Other flexible production processes, such as warehousing, logistics and so on are independent.
Operate
。
Self operation
The core competitiveness of e-commerce companies lies in improving the efficiency of the supply chain. Therefore, all B2C stores strive to link the foreground merchandise with the background inventory through the system in order to enhance user experience, improve inventory turnover and speed up capital flow.
Xie Yunli believes that multiple channels of BELLE's own operation also need to improve supply chain efficiency.
At present, BELLE is developing multi-channel e-commerce management and control platform system, which is to synchronize the products on various platforms with BELLE's own e-commerce business.
BELLE understands the sales situation of each item by means of the system. For example, when a pair of shoes is sold in 100 stores on the Internet, the sales situation of each store can be timely understood through the system, which needs replenishment and what needs to be lowered.
Category segregation
In traditional channels, BELLE's products can be 1000 stores, and the products are almost the same.
But in the Internet channel, if the product is the same, there will be such a situation: once a mall is promoted, sales will be pferred from other channels to the channel.
For brands, what is needed is increments instead of pferring sales on the A platform to the B platform.
At present, due to the rapid growth of all channels on the Internet, the competition between platforms is not very obvious, but as a brand, we should prepare for the rainy day.
According to the introduction, BELLE has established this mechanism, and will develop different products according to the characteristics of different platforms in the future. This capability is mainly supported by the strong design ability behind BELLE.
- Related reading
The Coastal Mining Enterprises Are Making A Great Effort To Engage In Pre - Employment Recruitment.
|- Fashion posters | The Ankle Boots Are Coming Back.
- Celebrity interviews | Chen Lianyun, Vice President Of Wenzhou Chamber Of Commerce In Losangeles, USA: From Bridge Head To California
- Celebrity interviews | Ye Maozhong: How Can Vulnerable Brands Rise Rapidly?
- Fashion posters | It's Fashionable To Buy Two Black Heels In December.
- Agency world | Shoe Managers Are Less Valuable Than Shelves.
- Fashion posters | Cool Beauty, Short Skirt, High Heel Portrait
- Market quotation | Shishi Shoe Leather Enterprises Try To "Recruit Workers" New Path
- Shoe Express | "Anta" Shop Is Forced To "Walk Away".
- Foreign trade information | Quanzhou Sports Shoes Export ASEAN Is Expected To Grow
- Foreign trade information | Hongkong Is A Counterfeit Transshipment Station. The Number Of Customs Is Cut.
- There Are Four Obstacles To The Internationalization Of China'S Clothing Brand.
- Warmly Celebrate And Eagle Wuhan 4S Sales Technical Service Center Grand Opening
- Luxury Brand Investment In China Is Becoming More Cautious.
- Promote The School Enterprise Cooperation With Eagle Group &Nbsp, And Promote The Continuous Development Of The Garment Industry.
- The Coastal Mining Enterprises Are Making A Great Effort To Engage In Pre - Employment Recruitment.
- Camiman: What Kind Of Clothes Are They Good Enough To Sell?
- Domestic Shoe Clothing Costs Rise Again, Resulting In Profit Compression
- Fu Zhong Grain: New Year'S Message From Marketing Director Of Guangzhou Zhuo Wei Garments Co., Ltd.
- The Real Problem Behind "Export To Domestic Sales"
- Survey Of Shishi Textile And Garment Association