• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Lining: Confusion Between Decentralization And Centralization Of Power

    2012/1/10 9:09:00 12

    Lining Decentralization And Centralization Of Power

    After a wave of executive turnover in the first half of 2011, the Li Ning Co Ltd personnel crisis did not end.

    Recently, vice president and CPO (chief product officer) Xu Maochun, director of the government and public affairs department Zhang Xiaoyan also confirmed his resignation.

    The industry generally believes that the aftershocks caused by Lining's poor performance will continue.

    Everyone is criticised Li Ning Co brand.

    remodeling

    However, whether the product is ambiguous or fails to properly handle the relationship with distributors, or is it

    Sales volume

    All these external manifestations are not satisfactory. The root causes lie in the internal Li Ning Co.

    Administration

    Confusion.


    At the beginning of the new brand remolding in Lining, besides CEO Zhang Zhiyong, there were four top executives, namely, the official CMO official COO, who had resigned, COO chief operating officer Guo Jianxin, CPO chief product officer Xu Maochun, and CFO chief financial officer Zhong Yiqi.

    Five executives took part in the management. Even during the period after the bid was changed, Zhang Zhiyong placed his public affairs department and information technology system in CFO Zhong Yiqi.

    Such an internal structure seems reasonable, and each person manages one area to report to CEO.

    However, for what purpose, Zhang Zhiyong set up a new functional department under the position of CMO -- BI (Brand Initiative, brand strategy planning department).

    The establishment of BI aims at solving the problem of Lining's brand and product planning. It not only controls the life cycle of the brand, but also integrates company's brand strategy, sports marketing strategy and product strategy, and involves six major business categories such as basketball, running, women, sports life, urban light sports, badminton and so on, because of the brand, sports marketing and product planning, and the 5 senior directors of the BI department have led five major categories (badminton is added later), and their jurisdiction over COO and CPO has crossed.

    After the establishment of BI and so on, the product planning originally assigned to COO is divided by two airborne CMO, CPO and 5 senior directors.


    It seems that power has been effectively decentralized and checks and balances, but this has led to a coincidence between the functions of a department and its chief operating officer.

    The disputes arising from such disputes, such as unclear rights and responsibilities, have seriously affected the operation of Li Ning Co.

    Now, a number of executives, whether willing or unwilling, have been leaving. CXO, such as CEO, COO, CMO, and other senior executives in the company, have all changed except Zhang Zhiyong.

    This gave Zhang Zhiyong the opportunity to rearrange Lining's management structure.

    Now, we see that Lu Ning, who once worked in Baosheng international, has become a new COO. According to the new functions, COO Lu Ning will "co-ordinate the three major business segments of Lining brand sales headquarters and sales areas, products and supply chain".

    At the same time, the general manager of footwear products and general manager of clothing / accessories products also report to Chief Operations Officer to co-ordinate product planning, design development and production management, reduce costs and improve efficiency.

    Once decentralization once again moved towards centralization, however, the reform plan of the BI Department of the brand strategy planning department still failed to come out.

    This department will undoubtedly become a chronic disease in the internal framework of Li Ning Co.


    From the former "five carriages" to the centralization of power, Zhang Zhiyong's carding of the overall framework of Li Ning Co is still continuing.

    Regardless of decentralization or centralization, each has its own advantages and disadvantages.

    The high level centralized management will obviously weaken the reaction speed and the market competition ability when participating in the market competition.

    Decentralization is very easy to get out of control, and even there will be management problems such as organizational fragmentation and self governance.

    Judging from Zhang Zhiyong's adjustment to the BI department, he is still not determined to let Lining go.

    Such lingering and strategic vacillation will undoubtedly slow down the pace of Li Ning Co recovery. Whether Lining can carry the banner of Chinese national brands in the face of foreign troops is really worrying.

    • Related reading

    In The Near Future, The Steel Market Is In A General Mess. The Spinning Machinery Enterprises Can Normally Arrange Production Reserves.

    Enterprise information
    |
    2012/1/10 8:44:00
    3

    Red Beans Comprehensively Optimize Process Management &Nbsp; Boost Group'S New Development

    Enterprise information
    |
    2012/1/9 17:45:00
    32

    Double Star Ji'Nan "Double Shoes Linkage" Sales Breakthrough 230 Million

    Enterprise information
    |
    2012/1/9 14:59:00
    6

    Hengda Shoe Giant Shoes Unveiled

    Enterprise information
    |
    2012/1/9 13:56:00
    26

    中麗制機:為企業發展筑起“防火墻”

    Enterprise information
    |
    2012/1/9 12:02:00
    23
    Read the next article

    Self Cleaning Cotton Cloth Exposed To Sunlight

    American scientists have reported a new cotton fabric that can clean its stains and bacteria when exposed to ordinary sunlight.

    主站蜘蛛池模板: 26uuu页面升级| 亚洲校园春色另类激情| 不用付费的黄色软件| ffee性护士vihaos中国| 精品国产精品国产| 成在线人视频免费视频| 国亚洲欧美日韩精品| 中文在线观看永久免费| 麻豆精品密在线观看| 日韩视频中文字幕专区| 国产成人亚洲综合| 久久精品94精品久久精品| 青青国产成人久久激情911 | 3300章极致易天下完整| 欧美日韩一区二区三区色综合| 国产综合色在线视频区| 亚洲区小说区图片区qvod| 亚洲性图第一页| 日韩欧美精品综合一区二区三区| 国产成社区在线视频观看| 久久无码人妻一区二区三区| 色综合久久一本首久久| 成人18视频在线观看| 免费无码午夜福利片69| 99久久国产综合精品五月天| 欧美成人精品a∨在线观看| 奇米影视第四色在线| 亚洲精品自在在线观看| 2021天天干| 日韩欧美一区二区三区在线| 国产乱人伦精品一区二区| 一级特黄aaa大片大全| 狠狠操精品视频| 国产精品无码电影在线观看| 乱人伦中文视频在线观看免费| 葫芦里不卖药葫芦娃app| 日本道精品一区二区三区| 国产99视频在线观看| av无码东京热亚洲男人的天堂| 欧美激情一区二区三区免费观看| 国产无人区卡一卡二卡三网站|