Double Star Ji'Nan "Double Shoes Linkage" Sales Breakthrough 230 Million

Learned from Ji'nan company of double star group, in 2011, double star Ji'nan "double shoes linkage", shoes and clothing and tire sales exceeded 230 million yuan.

High end brand building has made new breakthroughs, and high-end products account for more than 30% of sales.

According to the introduction, in 2011, 23 new chain network of double star Ji'nan were established, 96 old shops were pformed, the total number of network reached 557, the sales of shoes and clothing of the company broke through 227 million yuan, and the total sales of tires were 8 million 180 thousand yuan.

Double star Ji'nan company official said, to speed up the high-end, the company set up a "brand operation Department", responsible for the pformation, development and management of direct store, image shop, fashion leisure model store.

At the end of September 2011, a 300 square meter "celebrity Plaza" flagship store was set up on the site of Shanda South Road. In December, a flagship Plaza of 400 square meters was built on Hualong road.

In order to further develop double star's unique "double shoes linkage" business strategy, "shoelace shoes and car shoes to promote shoes", Binxing tyres tyres and shoes and shoes together to promote sales. The Ji'nan platform has formulated a "preferential policy of buying shoes and clothing products to give points to tires", and in 2011 developed 50 pairs of shoes linkage stores, with a total number of 130.

According to introducing, double star also developed 60 kinds of styles, more than 400 kinds of flower fragrance shoes, such as linen round ribbon fragrance shoes, mosaic cloth fragrance shoes, high-end men's business fragrance shoes.

"At present, our high-end fashion leisure series accounts for more than 1/3 of the total sales revenue, which has been recognized by the vast number of consumers.

Next, we will continue to intensify our efforts in the high-end market and speed up the pace so that we can not lose the popular market and actively occupy the high-end market.

The person in charge of the company said.