Integrating Fashion Elements To Seize The New Market -- A Hot Spot In The Development Of Thermal Underwear Industry

In the history of the Chinese Acupuncture Association, thermal underwear has been unprecedented and popular.

The growth and decline of the thermal underwear industry is a story. Its development has been over 10 years, and the whole process can be seen as the whole process of the development of the thermal underwear brand.

Today's thermal underwear market is constantly emerging, and the needle club will continue to play the role of brand incubator, and will continue to witness the emergence of many excellent brands from here.

The past and present of thermal underwear

Thermal underwear has just started to emerge from the water and created the myth of the clothing industry. Since its birth, it has been favored by many investors and the common people.

From 1996 to 1998, thermal underwear gradually became popular and became popular. Until 1999 and 2000 reached the peak of fire. After 2001, industry competition became more and more intense. Technology war, price war, advertising war, speculation concept, price competition, star competition and other competing ways were sung by me.

However, after all, the bottom of the fire is going to be low. In 2003, the price of thermal underwear went down collectively, and the era of profiteering finally ended.

After this vigorous development, China's thermal underwear began to enter the incubation period after 2007.

In 2009, the pattern of thermal underwear market has basically appeared. Transformation is already the reality that the thermal underwear manufacturers and dealers have to face.

As an important platform for the development of thermal underwear enterprises, the Chinese Acupuncture Association has witnessed the ups and downs of China's brand of thermal underwear.

The development of thermal underwear has always had its own unique pattern.

Because of the seasonal nature, competition is very hot every autumn and winter.

It is because of the fierce competition that the speed of innovation and innovation in fabrics and designs is much faster than that of other clothing categories.

In the past period, numerous underwear brands had been popular for a while, depending on manufacturing concepts and star effects, but disappeared after the season.

In order to make the enterprise develop steadily, and because of the excessive dependence of the thermal underwear on the seasons and the seasonal restrictions, in this case, a group of enterprises started by making warm underwear have launched products such as home clothes, sweaters, T-Shirts, brassiere and so on.

And some bra brands have also launched warm underwear, underwear products.

In this way, no off-season has become the direction for the whole underwear industry to work together.

Integrating fashion elements to seize the new market

Now, the concept of thermal underwear has cooled down, the market has been gradually standardized, and the awareness of brand building has gradually increased, and its turn is not smooth sailing.

Under the current lack of design sense of thermal underwear, how to maintain sales volume and attract customers to buy each year, the marketing methods of the past businesses always depend on the concept of technology.

Nowadays, the fashion of thermal underwear has been mentioned more. This is also a big bargaining chip for underwear manufacturers to get rid of the old marketing mix and win the market share of young people.

In the past, warm products made people's winter heavy and thin.

Put on warm underwear, do not need to add more clothes, so that the body becomes lighter, warm winter is no longer heavy, warm underwear fire up.

However, with the advance of fashion, light and light can no longer satisfy people's pursuit of fashion nowadays.

Underwear for the purpose of thermal insulation is mostly monotonous, pure color, and lacks design elements.

The color has also been limited to the traditional colors such as scarlet, Tibet, gray, black and so on, which makes the thermal underwear less attractive to the young consumers who love beauty.

Even the thermal underwear is difficult to trace in the middle of the needle in a period of time.

However, in order to seize the market of young people this year, some fashionable fashion thermal underwear products have appeared and will soon appear in the ninety-fourth session.

Warm underwear with fashionable elements, lightweight fabric, warmth and comfort at the same time, and abandoning the monotonous colors of the past, add to the fashion sense of underwear.

The style is about body design, showing the lines of human body, and the design is embellished with patterns, making the simple underwear become more fashionable.

The change of the exhibitor

This year, the four brands of the North velvet group are "high tech heating card", "Antarctic velvet", "NK warm card" and "Arctic cotton".

At the very beginning of the exhibition, the north polar fabrics attracted many professional audiences with new products and many years of brand appeal.

With further communication and understanding, the on-site signing is positive and enthusiastic, and the effect is remarkable.

The north pole group participated in the exhibition, promoting and promoting its four sub brands, especially for the new brands.

In addition to the direct signing of many customers at the scene, the North Pole show area received nearly 2000 business cards from the exhibitors. There were countless phone calls. Late signing and prospective signalling customers exceeded the expectations before the exhibition.

And in the process, we have met a large number of local supermarkets to purchase such heavyweight potential customers.

And the products under all kinds of brands, relying on excellent quality, advanced thermal technology, and healthy materials, have greatly enhanced the reputation and popularity of all brands.

Speaking of the friendship between the north polar brand and the China needle society, the manager Li Chunjia has a lot of feelings.

For so many years, the Arctic pile has grown up with the platform of the needle center. The north polar fabric has been indissoluble from the Chinese Acupuncture Association since 2000.

At that time, the north polar brand was still relatively immature. Participating in the acupuncture meeting was to promote the brand, and through this platform, it displayed all its hard power, soft power and brand value to consumers. At that time, the effect was very good, and the customer awareness was also raised. Several times we were all co sponsors of the Chinese Acupuncture Association.

But the middle also stopped for some time. When the product develops to a certain period, we also need to stop and calm down and look at ourselves and adjust ourselves, so we haven't participated in the exhibition for a few years.

Now, once again, we will see its growth.

After this return, I feel that after the adjustment and innovation over the years, the support for exhibitors has changed greatly, and the details have also been better than before, and the publicity channels have become more diversified.

For example, now with the website, with the power of the network is very good, linking the various sites can also live interactive, this is very helpful for us.

Unlike the past years, an opening ceremony and a thank you party were basically over, with no enough stamina.

Now, in the form of networking, even if the exhibition is over, the network will follow up and follow up services will be in place.