The Differentiation Of E-Commerce Industry Is Aggravated By &Nbsp; Three Businesses Fail In 30 Days.

The gathering will be scattered, which is the third electricity supplier in third days.

Prior to that, one of the top ten luxury websites in China was called the Hohhot network, and 90% employees had resigned.

People who came to the scene observed that the company was empty and the door was closed.

E-commerce differentiation aggravated three days in 30 days

Even the real big business background is not insured.

NetEase's high-end luxury e-commerce project "NetEase Shang goods" has also reached the top.

Since January 1st this year, the website of the project has been suspended.

In the past year, NetEase did not get enough resources.

Prior to that, NetEase also stopped online ticket ordering projects, and the electronic business domain only retained personalized photo customization business.

From the middle of last year, the electricity business failures and adjustment cases continue.

For example, the B2C warehouse of the Department Store invested by Sinar Mas Group collapsed, and the layoffs of my friends network were greatly adjusted.

The wave is not yet over.

Not long ago, even the industry giant fan guest was also questioned continuously. Another Southern China electricity supplier recently was also questioned about its capital chain tension.

This seems to be fulfilled in June last year, Jingdong mall CEO Liu Qiangdong said, electricity supplier winter is coming.

What is interesting is that in the first half of last year, the electricity supplier industry was still bustling with flourishing and intense cooking. The tide of listing, the tide of mergers and acquisitions, and the high tide of financing were continuing.

But since the start of the two quarter, the investment community has begun to feel cool, and the electricity supplier financing has contracted sharply. Since then, investment institutions have become more cautious about paying money.

The deflation of capital will lead to the operation of electricity business.

Compared with the amount of financing, e-commerce companies began to pay more attention to practical problems such as gross margin, profit expectations and so on.

These are the Achilles heels of most enterprises in the whole industry.

The cautious contraction in the whole industry began.

For example, after the middle of last year, the company basically stopped the brand promotion action.

At the end of last year, Le Tao CEO Bi Sheng complained publicly about the high investment, low gross profit and profitability of e-commerce. He said there was a hoax in the vertical electric field.

Li Chengdong, an analyst at PFN, said that the main reason for the twists and turns is the dispute with the grand company, but behind it is still the coldness of the electricity business: without the support of a huge investment, the new start-up company can not withstand the test of winter.

It is not even isolated.

According to a person familiar with the matter, a large amount of financing announced by a fashion business last year is virtually not accounted for.

According to its analysis, this move has something in common with the gathering of commodities: in the background of the indifference of the financing environment, we hope to announce the large amount of financing to build up momentum and draw the other investors.

An electric business executive said that this winter will lead to a knockout.

He believes that the traditional manufacturing and retail business will not change the trend of e-commerce, and will grow steadily because of the advantages of the supply chain. The real impact will be many vertical B2C companies.

"The B2C format which is simply generated by capital is hard to adhere to, mostly because of the lack of product definition and supply chain resource mastery, which is the essence of business."

The source said.

Li Chengdong also believes that most of those who are eliminated are directly dependent on capital, which are not always in the forefront of the industry, so there is no tendency to obstruct the commercial market.

He believes that this is related to the stage of development of electricity business: the industry has gone through the stage of relying solely on venture capital to blow bubbles, and has entered into a period of comparison of operational indicators such as gross profit margin, customer unit price, competition system and team maturity, and cash reserves.

In fact, the cold current has been uploaded to the service providers in the industry chain. The price growth of advertising websites such as portals and navigation websites has slowed down significantly compared with last year. Some navigation websites even reduced the number of display sites on the home page.

This has obviously improved the price performance ratio for enterprises with strength to continue to put in.