• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Foreign Trade Enterprises Face "Three Troubles" In Selling Domestic Products

    2012/1/9 13:47:00 21

    Domestic Companies

    Observation of production


    Troubling one: lack of experience


    A group of surveys showed that 70% of the exhibitors at the 107th Canton Fair indicated that they were willing to engage in internal and external trade.

    At the 106 Canton Fair, the figure was 83%.


    Why foreign trade enterprises are willing to sell domestically instead of going up and down? Originally, foreign trade enterprises turned to domestic market "looks very beautiful", but the actual operation is full of frustrations, fewer successes and more failures.

    In 2009, some of the foreign trade enterprises in our city set up an ambitious domestic sales company, which has become "domestic sales department" this year.


    Where did the pformation take place?


    The first is lack of experience.

    Fang Zhenmin, chairman of Nanjing Hui Heng textile and Garments Co., told a story to reporters: a friend in her foreign trade industry, determined to do the domestic trade with great determination and handwriting.

    But when the booth was rolled out, trouble was discovered.

    Although there are many goods in the factory, there are many items in each style, but there are too few varieties.

    The shop can not leave "blank", the boss who is too tired to deal with it, but has to buy other clothes to mix into his store.

    Consequences can be imagined, in a very short period of time in trouble, the foreign trade enterprise was dragged down by domestic trade business, "in a slump", almost no voice in the industry.

    "I don't know how shallow the water is, and if I step on it, I will be choked to hurt myself."

    Fang Zhenmin concluded.


    Trouble two: lack of channels


    In the eyes of many foreign trade enterprises, sales channels are another major problem that foreign trade faces in domestic sales.

    In the past, they did "box" to do foreign trade, but the rules of the domestic game were complicated. In the supermarket, they had to pay various admission fees, bar code fees, promotion costs, reload and renovation fees.

    High cost, slow payment and complex settlement.

    A careless, hard year, and even lose money.


    Under the bridging of government departments, Nanjing has set up many preferential sales platforms for foreign trade enterprises.

    For example, the Nanjing foreign trade brand exhibition, which just concluded yesterday, has been subsidized by the government to display and sell to foreign trade enterprises at a very favorable price.

    Retailers in Nanjing have also taken concrete actions to support foreign trade enterprises.

    Taiping mall has been allowed to export its floors in the down season and operate foreign trade commodities. Last year, WAL-MART Nanjing opened up a monopoly area for foreign trade commodities. Recently, Jinqiao market revealed that it was preparing for the exhibition of foreign trade commodities.


    However, retailers believe that long-term cooperation with foreign trade enterprises is facing many practical problems.

    Ni Peibin, manager of the Development Department of Carrefour, Nanjing, said: "many foreign trade goods have problems of follow-up supply, and stores can not let shelves be empty." Chen Hongwen, manager of WAL-MART Nanjing company, said that foreign trade enterprises often had incomplete sizes of clothing, and there were differences between foreign consumers' aesthetics and Chinese consumers. Some clothes were not very suitable for entering Chinese supermarkets.


    The problem of channel construction has always plagued foreign trade enterprises.

    In the face of difficulties, some foreign trade enterprises in Nanjing played a "edge ball", and found an idle workshop and office quietly selling their products in their factories.

    But this is not a permanent solution. The domestic business of an enterprise can not be bigger and stronger. The brand is always hidden in the factory and is not known to most people.


    Trouble three: lack of talent


    Fang Zhenmin told reporters that when she built the brand of domestic trade, she wanted to take a shortcut, so that her own designer could pform her foreign style garment version into her own product.

    But strangely enough, it's just a small change, and the clothes don't taste right. "The works of foreign famous designers are not so good."


    One advantage of foreign trade goods is the novelty of design.

    After the foreign trade enterprises pfer to the domestic trade, the design is a big problem due to the lack of outstanding local design talents.

    Take the clothing industry as an example, Nanjing's clothing enterprises can get money for designers to visit Paris and Milan every year.

    Foreign trade enterprises from generation processing to design and processing, is not two or three years to achieve.


    The lack of domestic business personnel also beset the executives of foreign trade enterprises.

    "Tried to use the original foreign trade team to open up domestic sales, but found it totally out of the question.

    We have to set up a domestic sales company and a domestic sales department. We should invite professional talents to spend less than one thirty, and we can not see how long it will last.

    A foreign trade enterprise manager said.


    This year, January 5th - 8, the fourth Nanjing foreign trade brand exhibition was unveiled at the National Exhibition Center. The first day of the preview, 20 thousand people rushed to buy.

    However, looking at the booth that had been robbed away, the president of a foreign trade enterprise said he could not enjoy it. "Two years ago, it was this lively scene that made me determined to take the counter to do the domestic sale in the shopping mall, but I became confused when I did the domestic sale, and the same thing was put into the mall, so how could I not see so many people to buy it?"


    The boss's confusion is not a case in the foreign trade industry.

    Reporters found that from 2009 to 2011, although the whole foreign trade industry was vigorously promoting foreign trade to domestic sales, but the progress was not rapid.

    A lot of enterprises have issued a lot of tuition fees and issued a sigh of "deep water is difficult to do".


    200 thousand citizens' foreign trade exhibition Taobao


    Total turnover exceeded 20 million yuan.


    Washington (correspondent Nan Wen) sponsored by the Jiangsu Provincial Department of Commerce and Nanjing Municipal Bureau of Commerce, "2012 Jiangsu Nanjing brand trade fair" and the series supporting activities 8 days at the National Exhibition Center.

    The 4 day fairs attracted more than 200 thousand people to come and buy. The total turnover exceeded 20 million yuan, an increase of 33.3% over the previous session.


    According to the briefing, there are several characteristics of this exhibition.

    First, the influence of brand merchandise is the strongest ever.

    All the foreign trade brand enterprises in Nanjing have participated in the exhibition, and inviting foreign and foreign brand enterprises to participate in the exhibition. At the same time, enterprises with no brand, no trademark and no qualification are strictly restricted to enter the exhibition.

    The exhibition has set up a center exhibition area of nearly 1000 square meters. It focuses on the 16 brands of Schuhmann's piano, Jincheng motorcycle, Panda Electronic big screen, Nanfang long poem dress, new day naked 3D big screen, etc., and sets up the LOGO wall of foreign trade brand in the striking area, showing more than 300 enterprises' import and export fine products, new products and brand products.

    Two, the effect of domestic and foreign trade docking is the best ever.


    22 Nanjing key commercial circulation enterprises and 130 brand foreign trade enterprises participated in the joint meeting of China's foreign trade enterprises, including Nanjing new hundred, central shopping malls (Group) Co., Ltd. and other domestic trade enterprises, Nanjing Bu Boone Textile Co., Ltd., Nanjing Datong Industrial Co., Ltd., Jiang Suhai foreign group and other brand foreign trade enterprises reached a preliminary cooperation intention after one to one negotiations, the total amount of the project was about 5 million yuan.

    Three, the number of shoppers visited is the most.

    On the day of preview on January 5, consumers had more than 20 thousand people, and then the hot scenes continued to heat up. The last day of the exhibition attracted more than 70 thousand people.

    • Related reading

    Made In China To Seek A New Strategy &Nbsp; 2012 Quietly "Winter"

    market research
    |
    2012/1/9 13:30:00
    19

    At The End Of The Year, The Intensity Of The Wholesale Clothing Market Has Been Increasing Year By Year.

    market research
    |
    2012/1/9 11:53:00
    56

    Textile Enterprises Face Four Major Problems: &Nbsp; &Nbsp; Stable Growth Trend Of The Industry Has Not Changed.

    market research
    |
    2012/1/9 10:55:00
    16

    "Three Barren And Two High" Roasting Wenzhou -- The Yangtze River Delta Survey: Smes In The Shuffle "Fall"

    market research
    |
    2012/1/6 8:37:00
    24

    Big Brands Fall In Love With &Nbsp; Luxury Brand Temporary Store Mode Is On The Rise.

    market research
    |
    2012/1/5 17:35:00
    29
    Read the next article

    Wang Yushan: New Year'S Greetings From Deputy General Manager Of Shenzhen City Co., Ltd.

    Shenzhen city's best wishes and thanks to all the new and old customers. I wish you all the best wishes for your success in 2012.

    主站蜘蛛池模板: 又黄又爽的视频免费看| 小说区图片区综合久久88| 国产日产精品系列推荐| 亚洲av永久无码精品网站| 青青操国产在线| 欧美三级香港三级日本三级| 国产精品泄火熟女| 亚洲人av高清无码| 精品国产无限资源免费观看| 日韩精品无码久久一区二区三| 国产日韩精品欧美一区喷| 久久精品国产亚洲AV香蕉| 青青操在线视频| 我要看18毛片| 免费大黄网站在线观| 公和熄小婷乱中文字幕| 一区二区三区高清视频在线观看| 精品久久久久久久久久中文字幕| 女人18毛片a级毛片免费视频| 亚洲自偷精品视频自拍| 5252色欧美在线男人的天堂| 欧美寡妇xxxx黑人猛交| 国产成人综合久久亚洲精品| 久久久精品免费| 精品国产一区AV天美传媒| 日韩在线一区视频| 国产午夜鲁丝片AV无码免费 | 精品国产一区二区三区不卡| 好色先生视频tv下载| 亚洲理论片在线观看| 欧美极品另类高清videos| 欧美成人免费全部色播| 国产欧美专区在线观看| 亚洲偷自拍另类图片二区| 黄网址在线观看| 性欧美18~19sex高清播放| 伊人久久大香线蕉精品| 在线视频你懂的国产福利| 日韩人妻不卡一区二区三区| 午夜视频久久久久一区| 99RE久久精品国产|