Similarly, "Order Shortage" &Nbsp; Why "Two Days"

At the beginning of the year, some foreign trade enterprises in the Pearl River Delta are facing business again. dilemma 。 However, there are also a number of similar enterprises in this cold winter. Similar enterprises have different fates. The reason is that these enterprises have changed their concepts earlier, transformed and upgraded, and changed the direction of the market.

At the beginning of the year, a number of reports on the "order shortage", "closing down" and "profit down to zero" of the foreign trade enterprises in the Pearl River Delta were found in all kinds of media. Under the current international economic situation, "small orders, fewer employees, shortage of cash and high cost" have become the practical problems faced by many small and medium-sized foreign trade enterprises. A large number of traditional small and medium-sized enterprises with processing trade or export oriented faces enormous pressure to survive. However, recently, reporters in Pearl River Delta research found that a number of similar enterprises are showing vitality. Also facing the "shortage of people", "money shortage" and "order shortage", why is "ice and fire two days"? The reason lies in these enterprises' transformation and upgrading earlier and changing the market direction. This shows that small and medium-sized foreign trade enterprise To retain "spring", we need to seek survival and seek in the "turn". Development 。

First, "turn" is the way to change development. Because of the inertia thinking that has been formed for a long time, many foreign trade enterprises think that doing domestic trade is better than doing foreign trade. To do foreign trade, according to the order, the product can be transported to the wharf to do business. To do the domestic trade, we must first design the related products, then we will start the brand on the basis of the good products, and then we should develop and manage a sales channel, with large investment and long cycle. This concept has been affecting the development of some foreign trade enterprises.

But in today's international economic situation, we must stick to our experience and boldly change it on the other hand. Foreign trade enterprises should gradually get rid of the situation of simple manufacturing and low value-added products, and gradually move towards the cooperation and service links of the industrial chain, so as to win more profits.

Facts have proved that some foreign trade enterprises have changed their business strategies and look inward, and have made good progress in opening up the domestic market and keeping up with foreign markets. For example, some foreign trade clothing enterprises in Guangzhou have boldly explored the domestic market and bought the works of foreign designers to become a stepping stone to open the domestic market.

Second "turn" is the way to promote trade through science and technology and promote transformation and upgrading of enterprises. A few days ago, Guo Huazhong, general manager of Guangdong Rui Zhou science and technology company, admitted to reporters that many export oriented enterprises suffered a cold spell this year. But with the advantage of technology, Rui Chau technology increased its export volume by 3 times compared with the same period last year. Small and medium-sized foreign trade enterprises are hard to avoid under the situation of rising labor costs, exchange rate changes and international market downturn. Only by continuous scientific and technological innovation can they sit firmly in Diaoyutai.

Third "turn" is transferred to emerging markets and investment depressions. In recent years, many foreign trade enterprises in the Pearl River Delta have widened their horizons and made great efforts to expand the emerging markets. Some enterprises are transferring industries to seek lower manufacturing costs in the mainland provinces. Some enterprises simply go out and replace exports with investment.

Fourth, "turn" is to promote the enterprises to "turn" better with the "transformation" of the government. Enterprises in the "transformation", governments at all levels should also change the way of service, build a good market environment, provide more conditions for enterprises to "winter in the spring", give enterprises support. Governments at all levels should innovate in accordance with the actual conditions, such as innovating in the financial system, allowing private capital to intervene, and innovating the tax system, such as reducing tax pressure on innovative enterprises.

To sum up, for many foreign trade enterprises, it has reached a critical period of not turning. Only by actively turning, can we better seek new changes and seek development, so that we can have a firm foothold in the market and always enjoy the spring breeze.