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Foreign Trade Enterprises Will Face "Three Barriers" When They Sell Domestic Products.

2012/1/10 8:37:00 10

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Textile Industry Domestic Sales Foreign Trade

Troubling one: lack of experience

A group of surveys showed that the 107th session

Canton Fair

70% of exhibitors expressed willingness to engage in internal and external trade.

At the 106 Canton Fair, the figure was 83%.

Why do foreign trade enterprises willing to sell domestically do not rise or fall?

foreign trade

It seems "beautiful" when the enterprises turn to domestic sales, but the actual operation is full of frustrations, fewer successes and more failures.

In 2009, some of the foreign trade enterprises in our city set up an ambitious domestic sales company, which has become "domestic sales department" this year.

Where did the pformation take place?

The first is lack of experience.

Fang Zhenmin, chairman of Nanjing Hui Heng textile and Garments Co., Ltd. told a story to reporters: her foreign trade.

industry

A friend of mine, who is very determined to do the domestic trade, is also very large at hand. He started to shop in the whole country and hit tens of millions of dollars.

But when the booth was rolled out, trouble was discovered.

Although there are many goods in the factory, there are many items in each style, but there are too few varieties.

The shop can not leave "blank", the boss who is too tired to deal with it, but has to buy other clothes to mix into his store.

Consequences can be imagined, in a very short period of time in trouble, the foreign trade enterprise was dragged down by domestic trade business, "in a slump", almost no voice in the industry.

"I don't know how shallow the water is, and if I step on it, I will be choked to hurt myself."

Fang Zhenmin concluded.

Trouble two: lack of channels

In the eyes of many foreign trade enterprises, sales

channel

It is another major problem that foreign trade faces in domestic sales.

In the past, they did "box" to do foreign trade, but the rules of the domestic game were complicated. In the supermarket, they had to pay various admission fees, bar code fees, promotion costs, reload and renovation fees.

High cost, slow payment and complex settlement.

A careless, hard year, and even lose money.

Under the bridging of government departments, Nanjing has set up many preferential sales platforms for foreign trade enterprises.

For example, the Nanjing foreign trade brand exhibition, which just concluded yesterday, has been subsidized by the government to display and sell to foreign trade enterprises at a very favorable price.

Retailers in Nanjing have also taken concrete actions to support foreign trade enterprises.

Taiping mall has been allowed to export its floors in the down season and operate foreign trade commodities. Last year, WAL-MART Nanjing opened up a monopoly area for foreign trade commodities. Recently, Jinqiao market revealed that it was preparing for the exhibition of foreign trade commodities.

However, retailers believe that long-term cooperation with foreign trade enterprises is facing many practical problems.

Ni Peibin, manager of the Development Department of Carrefour, Nanjing, said: "many foreign trade goods have problems of follow-up supply, and stores can not let shelves be empty." Chen Hongwen, manager of WAL-MART Nanjing company, said that foreign trade enterprises often had incomplete sizes of clothing, and there were differences between foreign consumers' aesthetics and Chinese consumers. Some clothes were not very suitable for entering Chinese supermarkets.

The problem of channel construction has always plagued foreign trade enterprises.

In the face of difficulties, some foreign trade enterprises in Nanjing played a "edge ball", and found an idle workshop and office quietly selling their products in their factories.

But this is not a permanent solution. The domestic business of an enterprise can not be bigger and stronger. The brand is always hidden in the factory and is not known to most people.

Trouble three: lack of talent

Fang Zhenmin told reporters that when she built the brand of domestic trade, she wanted to take a shortcut, so that her own designer could pform her foreign style garment version into her own product.

But strangely enough, it's just a small change, and the clothes don't taste right. "The works of foreign famous designers are not so good."

One advantage of foreign trade goods is the novelty of design.

After the foreign trade enterprises pfer to the domestic trade, the design is a big problem due to the lack of outstanding local design talents.

Take the clothing industry as an example, Nanjing's clothing enterprises can get money for designers to visit Paris and Milan every year.

Foreign trade enterprises from generation processing to design and processing, is not two or three years to achieve.

The lack of domestic business personnel also beset the executives of foreign trade enterprises.

"Tried to use the original foreign trade team to open up domestic sales, but found it totally out of the question.

We have to set up a domestic sales company and a domestic sales department. We should invite professional talents to spend less than one thirty, and we can not see how long it will last.

A foreign trade enterprise manager said.