Taobao Mall Changed Its Name To "Tmall" &Nbsp; Uncontrollable Dandy.

In January 11th, Tmall announced the change of the Chinese brand name "Taobao mall" as "Tmall". Wang Shuaifa, chief marketing officer of Alibaba group, said, "why use the image of the cat? Thank Ma, when I was struggling and racking my brains, telephoned me:" how is the cat? "Ha ha, great. Cats are sexy and enchanting. It is the birthday of Tmall online shopping President Zhang Yong (Xiaoyao Zi). Let's make this decision to wish him a happy birthday. "

Taobao mall is like a dandy. 1 billion 800 million invest there, Taobao. Massive C2C traffic is being imported, and the new investment policy is far from being hit by events. It says that it has to find new genes.

The name of the country is renamed, and it may be a listed passport of Hong Kong stock or NASDAQ, but also an endorsement of independent investment and operation rules. Is it too hasty and clever to win the game? Let's look at it carefully. It is said that the name is Ma Yun's thought, and the release time was specially selected on the birthday of Tmall President Zhang Yong. Has it been discussed in September 10th next year? Think of a little story: a local monk, who was a fawn on the new arrival of the county, heard that the father of the county's father was a mouse of the zodiac, and hit a golden mouse in the name of birthday.

As the founder of Alibaba, Ma Yun, an outstanding private entrepreneur in China, has made an indelible contribution to the cause of electronic commerce. But if he even took the name, what did you do for Tmall executives and group related brands and marketing executives? He said cats you said enchanting, and he said that dogs could still be able to drag the tassers to the moon to be small and fresh. Now, one of the biggest external advantages of Ali is Ma Yun's wisdom and speech. The biggest trouble is that he has a bunch of staff and confidant around him. Ali's public relations department is a big hidden danger, many of which have entered the omni-directional offensive such as content planning, poison media and so on, which is not what Ma wants.

The version of the renamed release is very careless. Zhang Yong said he was not accustomed to hearing it at first, but later he got too familiar. After careful recollection, this is how Lu Xun looks at his first wife Zhu An: "she is a mother's gift, I must take good care of it". Browse the "Tmall" for five or six minutes, the website is full of Taobao mall name, text, pictures and videos, including some two level channels. commodity Inside page, "contact us" column, etc. It will not be better to spend a few days to finish all these things. Now I see a website that splits Chinese names, as if the old Beiping was liberated in the early days, and many old people had to float in front of their chest. If it is more grassy and rough, for example, when many girls finish their toilets, they will pull their trousers zippers along the way because they are thinking about the lover outside the door, and there is another hand at the door.

The Department of Alibaba is too big, and Taobao will qualify - even internal corruption. The cattle are so big that they can ignore most of the opinions and suggestions. As long as they have fun, they must export powerful propaganda weapons to export their values. Last month, my friend T went to the Taobao World magazine of XiXi Wetland to discuss cooperation and found a shocking problem: TaoBao The world even wrote their own company names wrong. This enterprise, in the name of Internet generation, grassroots, socialization and new cutting-edge, can make this magazine arrogant and slow to this point.

At the intersection of 30 meters outside the magazine, the sign said "Tao Bao Tian" (T took the photo). The word "Tao" was wrongly written as "Tao". He inquired about it. It had been posted for three or four months, and no one has ever found it. T is a private enterprise. If he is not a pro, it is almost unbelievable: this office where one hundred or two hundred media people get in and out everyday, there is not even a person who has looked up and questioned or looked at it in a mild way. Is the information we provide is complete, accurate and in place?

The devil is hidden in the details. This is the arbitrary, fragile and systematic internal friction and indifference of Taobao people. It is in line with this renamed event.

The roots of Taobao Mall (Tmall) are in Taobao network, Taobao and other Ali roots are serving users and providing the necessary value. The value of things should be effective, not fancy and impetuous.

Angel Bay venture partner Pang Xiaowei said on the same day: "Taobao mall changed its name to Tmall. Tmall took the homophonic of Tmall for a long time. It seems that this cat is going to dig out the flow on Taobao's garbage dump. On the one hand, it must clear away its relationship with the garbage dump. "

Wang Shuo, chief editor of Caixin media, also said: "the dog has heard that Tmall is the first time. Replace a well-known brand name with a name that no one has ever heard of is neither natural nor beautiful. Why?

Taobao mall, oh, Tmall, no, the biggest problem of Taobao's Mall is: mother is ugly, Tmall is poor. The ecology of Taobao has been very rich, and some fake goods are also normal. That is the network projection of the consumption pattern of the real society. Do not want to do the concession, or the urgent need to turn ancient Changan into a Shanghai ten yard place with a iPhone. Do not always mention that 1 billion 800 million yuan, we are all hung up. We should not use high traffic volume and strong public relations to persuade the users to be choosy. Each individual is thin and precious. The investment policies and conditions are fair, the quality of goods, categories and services are reliable, internal anti-corruption is strong, and treasured friends are the real things that decide the future of Tmall.

After renaming Tmall, micro-blog immediately picked up "new week cat" and "meow witty remarks". @ new week cat. Are you free this weekend?

There are many smart people in Ali, such as Taobao, who should have done more wisdom. "Tmall" is like a guest of the host, like an Lushan into the palace to worship Yang Kuei Fei as an adoptive mother. Tmall is like crossing the river and breaking the bridge - it hurts all the old Taobao people's feelings, but it has no new value to users. Is this not a mess?