Women'S Wear Brand

Many bosses are choosing women's clothing brands to join.

The "Ladies' school" in China can be summed up by the concept of "5+5+1". The first "5" refers to 5 guru factions: Cantonese, Beijing, Han, Shanghai and Hangzhou.

The second "5" refers to 5 branches of the factions:

Imperial school faction

Guangdong style women's wear

The world clothing is out of Guangdong, and the brand women's clothing in Guangdong mainly includes the brands of Guangzhou and Shenzhen (Humen, Zhuhai and other places).

Guangzhou and Shenzhen, close to Hongkong, Macao, follow the world trend, so the clothes are mainly leisure, fashion, foreign, beautiful, in the use of fabric more use of cotton, polyester.

In addition, because Guangdong is located in the south of China, long spring and summer, short autumn and winter, the spring and summer clothing of Guangdong school is its strong, and autumn winter clothing is much weaker (except for individual brands).

It is worth mentioning that the brand of Guangzhou's European forces and Shenzhen's fortune are relatively high in Beijing and other major cities in the north.

The short board of Guangdong Women's clothing is mainly reflected in three aspects: less winter clothing, less money, and too thin.

In addition, because the southerners are relatively small in size, the clothes are also smaller in size. Therefore, the Cantonese women's wear brands can't pass through the national brands of Qinling Mountains and Huaihe, but 70% of Guangdong Women's wear will stop in the south of Qinling Mountains and Huaihe.

North and South are the opposite. Winter is long and spring and summer are short. Therefore, bosses in the North should be cautious when choosing Guangdong Women's clothing.

Winter clothing is the highlight of making money all the year round, especially in the northern cities, and winter clothing is the weakness of Guangdong school.

Besides, the price of women's clothing in Guangdong is not cheap. Apart from some high-end brands, it is common for many workers.

Beijing Women's clothing

As the name implies, the northern women's clothing represented by Beijing has a distinct "royal lineage".

But excluding ONLY, VM and other foreign women's clothing brands.

Beijing style women's clothing is generally carefree and steady, and adopts more traditional style design. But it pays great attention to fabric selection. For example, winter clothing and spring clothes are usually made of pure natural wool or blended wool. The color is neutral, and the lines are generous and concise, which is more suitable for tall and mature women.

Beijing style women's clothing is quite fashionable, for example, white collar women's clothing is the representative brand of Chinese high-end women's clothing. It is said that the wife of a premier of the State Council is a loyal customer of white-collar workers.

In recent years, the more popular feather clothing brand -- Jin Yujie is also from Beijing.

Besides, ladies' dress, such as Lady Rose, Mei Mei, 3M and so on, is also commendable.

Beijing style women's wear is just the opposite of that of Guangdong women's clothing. Spring and summer are weak and winter clothing is very strong. The boss who plans to develop in the South should have enough consideration when choosing Beijing Women's clothing.

Han style women's wear

Han style women's clothing mainly refers to women's clothing in Wuhan, Hubei.

The service age of Han style women's clothing is mainly 35~65 years old, with strong wear and strong fabric color. It is mainly grey, black and brown, with a large size. The largest can be said to be XXXXXXL (6 yards).

The style is both casual and professional. It has both high quality and medium and low grade. It fits well and gracefully, but it is much inferior to other factions in fashion and fashion.

What needs to be explained is that most manufacturers of Han style women's wear are "running single bills", that is, a factory only makes ten or even several pieces of supply market in one quarter, which makes clothing production concentration high and production speed fast.

So, you see in the wholesale market of Han goods, or in the Chinese women's clothing store that sells in retail, it is often "N", a brand in Wuhan is sold in a store.

However, the distribution policy of Han style women's clothing is better. Basically, it is through exchange and pfer, some can be shipped first, then sold and paid again.

In addition to the old brands such as the red man and Taihe, the Han style women's clothing has no bright spots.

There are basically no shadow of Han style women's clothing in China's little Shu Zhuang brand.

Shanghai style women's wear

Shanghai style women's clothing is a women's clothing brand with Shanghai characteristics centered on Shanghai.

All rivers and streams are rich and big, and the Shanghai school combines everything, absorbing the essence of Beijing, Guangdong and other schools.

Shanghai style women's clothing is exquisite in workmanship, good in fabric and high in selection and accessories, but the price is somewhat high.

I remember that when I was a kid, my family members sent friends and friends to bring shirts and sweaters from Shanghai. The clothes produced in Shanghai were a symbol of fashion and fashion. At that time, the influence of Shanghai's clothing on the inland cities was relatively large.

Representative brands of Shanghai style women's clothing such as: Sly (early made coat, extended to several categories), LiIy (Li Li) and so on.

It should be noted that the Shanghai style women's clothing excludes those "fake Shanghai women's clothing brands" which are registered in Shanghai, but the company's headquarters and production bases are in the field (some women's clothing brands in Hangzhou are like this), or the production base in Shanghai, but the "fake foreign devil brand" registered in Italy, France and other countries, or the company headquarters moved to Shanghai, but the production base in the field, or the Asia Pacific headquarters, China's headquarters in Shanghai's foreign women's clothing brand.

Hangzhou women's wear

Hangzhou women's clothing refers to the general name of women's clothing brand in Hangzhou area. Its overall characteristics are: fresh but not frivolous, casual and not publicized, graceful and fashionable.

The price is popular and the audience is wide. The main customer group is the salaried class, and the market share is relatively high.

Hang Pai women's clothing product homogenization is more serious, a style can appear in a number of brand manufacturers.

The author believes that there are two reasons for this situation: 1. there are two universities in The China Academy of Art and Zhejiang Sci-Tech University in Hangzhou, and most of the women's clothing designers in Hangzhou, or the masters of clothing design of the manufacturers, basically graduated from these two universities.

All the students who are taught by a teacher are all disciples who are brought out by the master. The designers' ability of imitation and improvement is basically at the same level.

2. the same upstream sources mean that shortly after the appearance of the four international fashion week in Paris, London, Milan and New York, some international and domestic companies get almost all the international first-line and front-line drawings. These companies specialize in the business of brand manufacturers, that is, selling patterns, especially those that are weak in design and research ability.

The upstream source is the same, so the product homogenization is serious.

It should be pointed out that the brand of Jiangnan Buyi and OTT in Hangzhou women's clothing, though produced in Hangzhou, has no flavor of Hangzhou school.

The typical Hangzhou style women's clothing, such as tricolor and Akimizu Ito, has had the intention of breaking the hang school in recent years.

Although the market of Hangzhou women's wear is fierce, there are many brands of "war". But the market cake is the largest piece of the mid-range women's clothing in China. In view of the whole country, whether it is the South or the north, or whether it is the eastern coast or the western region, or whether it is the retail market or the wholesale market, the market share of Hangzhou women's clothing is the highest.

And the policy conditions are also good, especially if there are some women's clothing brands with relatively good growth. If the bosses choose brands, there is no problem in making money.

Branch factions

Warm women's wear

Warm women's clothing started in the early 1990s, and it was earlier than that of Hangzhou women's clothing in a strict sense.

But compared with Shenzhen, Guangzhou and Shanghai, there is no geographical advantage; compared with Hangzhou, there is no talent advantage, so the development is relatively slow.

But in recent years, warm women's clothing has begun to rise, especially in the design of products and the combination of different fabrics.

Wen's women's clothing, such as snow songs, pride, bagpipes, Eugene and other brands, did well in some markets.

However, the price of Wen ban women's clothing is somewhat high. Some brand manufacturers' bosses earn a little money, and their brains become hot. They go to "real estate", "fry" or diversification, resulting in insufficient funds to invest in the main industry.

Some time ago, there were many bosses in Wenzhou, and the situation was not optimistic.

There are still some factories which fail to produce the goods, and the distributors can not replenish the goods or the quantity of replenishment is insufficient.

10 pieces, only 5, 50 hands, only 20 hands and so on. All these require the attention of the bosses.

Fujian style women's clothing

The industry did not have a clear formulation of "Fujian style women's clothing".

This formulation is put forward by the author specially for research purposes, so that everyone can see more clearly about the style of domestic women's clothing in regional distribution.

In fact, Fujian style clothing refers to the general name of clothing brands in Fujian province including Quanzhou, Shishi, Jinjiang and other places.

It is important to point out that Xiamen, Quanzhou and other cities are the birthplaces of Chinese ladies' clothes, with the reputation of "the hometown of Chinese ladies' clothes", such as Jin Yuan, Ai Lianda, Becky, single plait, poetic sprouting, and romantic manifesto, all of which are from Fujian.

In addition, Xiamen's WELON fashion, en man Lin and Gigi Lai are also old brands.

Xiamen women's wear has the formulation of the heron school, but I think the "Fujian style women's clothing" covers a wider range.

If you want to find a cheap and running lady's brand, you can pay attention to min faction.

Soviet style women's wear

The Soviet style women's clothing refers to the general name of Jiangsu women's clothing including Wuxi, Changshu, Nanjing and so on. Its style is gentle and elegant, its workmanship is good, but its brand is not large. Nanjing's San DIO, Jindo, Fu, and Jie Pao are quite good in some markets.

What is particularly worth mentioning is that the sales rank of strong grass in some shopping malls is still in the front ranks.

Bosses who like Jiangsu women's wear can go round to Jiangsu.

Yong style women's wear

Yongban women's clothing is the general name of Ningbo clothing brand in Zhejiang. It is called Yong school because Ningbo is called "Yong" for short.

Ningbo is the hometown of "red gang tailors". The birthplace of China's modern clothing industry, China's first suit, the first Chinese tunic suit, the first Western-style clothes shop and the first suit cutting book are all from Ningbo.

Ningbo clothing is famous for men's suit shirts, such as YOUNGOR, Shan Shan, Luo Meng and so on.

Ningbo has more than 50 women's clothing brands, such as Figo, Demara, FLRS and so on.

The brand awareness of Ningbo women's clothing is generally not high, but there are also many well-known domestic women's clothing brands.

Women's clothing of Chongqing faction

The women's clothing of Chongqing faction refers to Chongqing women's clothing.

The concept of Yu faction was put forward in the first costume culture festival in Chongqing in 1998.

Chongqing women's clothing brands do not sell much in the retail market. However, brands like Chongqing, Angie Nia, Liang Zi Ying, Xiao pepper, and so on can be seen in the wholesale market of the whole country, and now some goods in Guangzhou, Wuhan, Hangzhou and other places are from the hands of Chongqing.

Besides, there is a down jacket brand named Hubel in Chongqing, which is quite heavy in China's feather and down industry.

Like the boss of Chongqing goods, you can go to Chongqing to see it.

In addition, Chinese women's trousers are seen in Zhengzhou, Zhengzhou is the capital of Chinese women's pants, and chemical fiber trousers occupy half of the National Women's trousers (cowboy trousers are the first in Guangzhou).

Zhengzhou M·SUYA, Ya Li Da, nun Lun, ESEY and so on are all well-known brand of women's trousers. If you want to make single product pants, you can consider the brand of Zhengzhou.

To sum up, there are so many women's wear, not to mention the number of women's clothing brands. According to incomplete statistics, there are tens of thousands of brands of women's wear brands in the 25 categories of trademark information registered by the State Trademark Office.

There are more than 1500 women's clothing brands that can be seen in the domestic retail market, and more than 300 brands are common.

Because of this, your boss needs to consider and compare various brands when choosing brands.

Choosing a brand is like choosing a spouse. Before you get married, you must keep your eyes open to see what the other person is like. After marriage, you must learn to "open your eyes and shut your eyes" to live in harmony.

Many bosses complain when they are in bad business: brand is not loud, fame is not high, style is old, work is rough, price is too high, in short, they are all manufacturers' responsibility.

Bosses must remember that the existence of "sales" is to compensate for the lack of products and brands.

Because in this world, there is no best, only the right brand and products are perfect, so there is no need for sales. China's 80 million marketers will be laid off.

Six criteria for choosing women's clothing brands

Based on my successful experience in helping women's clothing owners over the years, I would like to share with you the six criteria for choosing the right women's clothing brand.

Choose partners

To do business, we must first select partners. We need to know what the reputation of your brand manufacturer is in the industry. Do you want to talk about honesty? Otherwise, the brand can not be done well.

Honesty is the foundation of an enterprise and a person.

Look at the quality of factory staff

What is the quality of the brand workers? From the employees, you can see the boss's style and shadow. What kind of boss is there?

If you look at the small and big, the quality of the staff is not high, it will not be possible for you to do well in the future.

Choose designer brand

The designer's brand should be chosen as much as possible, so that the soul of the brand will have a relative continuity. Otherwise, the designers will change jobs, and the style of the clothes will be likely to rise and fall, and you will suffer losses.

Therefore, it is always beneficial to win more odds.

Brands need to match each other.

Brand is not big or small, revolution is divided into two stages.

Brand is a tool for making money, and the best is the right one. The conditions of cooperation should be compatible with the brand's industry status. It's not that the policy can be done well. The policy can not be done without preferential treatment. The specific situation should be analyzed concretely.

Listen to the dealer's voice.

What is the brand dealer's evaluation of the brand? The gold award is less than the dealer's praise, and the gold cup silver cup is not as good as the dealer's reputation.

Therefore, we need to investigate dealers on the spot to understand the dealer's business status.

A brand 10 people do, 7 make money, 3 loss is normal, on the contrary is not normal, can make money is not very realistic.

Look at the future of the company

Take part in the ordering meeting held by this brand manufacturer to see whether the company's development prospects can have a foreseeable future.

Seeing is believing. Manufacturers must be down-to-earth and look up at the stars. Trains run fast, all on the front.

What needs to be added is that some bosses must look for brands that they like.

The author thinks: we are businessmen, not artists. Whether we like it or not is not important. The important thing is that local customers like it. They like it, so that we can make money. If they do not like it, we can only drink the west wind.

Some bosses disagree with the author's view that clothes that they do not like are sold without feeling and motivation.

There is some truth in this statement, but it is not the way to do business. If the boss of a monopoly shop is "a father and a mother" again, it is common to say that it is also a boss, a store manager and a shop assistant.

Such a boss is very strong in personal ability, but his career is hard to grow.

The above six criteria can not be regarded as true and penetrating, nor can they be universally applicable. But I believe it is more practical. This article will share with your bosses, and I hope it will help you in the future.