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    Qiu Hengming: The Story Of The Richest Man Is Not Reliable.

    2012/1/15 11:40:00 14

      

    Wealth creation

    There are many stories in China.

    Rich

    Ups and downs, interesting and stimulating nerves, this is probably the reading experience of "China's richest man report".


    For example, the story of Zong Qing.

    At the age of 42, Zong Qinghou, who was crying out for ice cream in Hangzhou, became the richest man in mainland China in 2010. At this time, many people knew that his grandfather could be Zhang Zuolin's finance minister.


    For example, the story of China's oldest rich.

    In 1984, Lu Guo Ji, a 61 year old white hand entrepreneur, who had no shipping experience, overcame all difficulties and made 20 years of arduous efforts to turn Chongqing's people's ship company into the largest private shipping company in China. In 2005, at the age of 82, he was elected the 119th richest figure in mainland China by Forbes. He was the richest man in Chongqing and the "richest man in China".

    Lu Guo Ji is the two greatest son of Chinese modern and contemporary history.


    There is also the phenomenon of "26 years old" entrepreneurship. According to the summary information, Chen FA Shu, Lining, Yan Jiehe, Li Li and others all started their business at the age of 26.

    What is more interesting is the entrepreneurial story of the real estate industry.

    An example of Biguiyuan.

    In the early 1990s, when the real estate fever was just beginning, Yang Guoqiang hired a big project -- Biguiyuan.

    When the project was built up to half of the time, it happened that the real estate bubble burst, and the developers broke the capital. The more than 4000 villas were mortgaged to Yang family as project funds. In this way, Yang Guoqiang became a real estate developer. After that, the villas were sold under the combined action of powerful planners and policy warming. Yang Guoqiang later became his daughter Yang Huiyan who became a frequent visitor to the rich list.


    With so many interesting stories, the report on China's richest man must be an interesting reading.

    In fact, the report on China's richest man is coming to my view with the target of criticism.

    There are two reasons for this. First, it is not a monograph dedicated to the research of the professional authors of China's rich. It is based on the two list of China's richest list in the 10 years' "Hurun rich list" and "Forbes". It carries out the sorting out of China's richest data and simple list reading. Two, the logical structure of the chapter's intersections is obviously disorder, and the frame construction is people's doubts.

    I understand this. The fourth chapter is "wealth geography map", the fifth chapter, "wealth flows like water, flows among industries", and the sixth chapter "those who fail to be named" become a legend. They interpret the Chinese rich from the perspective of geographical distribution, industry, and the three who fail, and feel that the hierarchy is obvious, but the first three chapters are like hodgepodge.

    The third chapter gives a detailed account of the different characteristics of the black horse rich and the three generation of the old and middle Qing, and the second chapter is about the origin of the rich and the rich.

    wealth

    However, the headline is obviously different from the substance.


    The analysis of China's richest man is not clear enough. Most of them are superficial and even many misread. There are few comments and stories in one hand, which are regrettable.

    But it also means that the whole book is nowhere to be killed.


    Local financial books have always been criticized for their lack of research spirit, lack of professional foundation and lack of professional authors.

    But the external financial books are far from the local situation.

    Seize the current hot spots, conform to the needs of the market, do not win the trend of professional skills, topic books are vigorous for a time, "China's richest man report" is a case in point.


    The report on China's richest man is valuable at least.

    What we can not ignore is that the author has been working hard to digest the information of thousands of rich people and try to draw the connection between the growth path of the rich and the economic trend.


    Grasp the needs of the market and make good use of the richest man's gimmick.

    Marketing

    This is one of the magic weapons to win the report of China's richest man.

    The title of the party sometimes does not agree with each other, but it takes a lot of effort to get close to the title, and it also reflects the good intentions of the book.

    For example, when we decompose the regional characteristics of the rich, we can use the titbits of "power and capital city", "legendary Shanghai", "trend of Jiangsu and Zhejiang", "vitality Guangdong" and "resource frontier" to generalize. Although it is difficult to be completely accurate, it can also be described as smooth and smooth.


    Finally, I would like to recommend a comparative reading model, "the godfather of Asia: money and power in Hongkong and Southeast Asia", but it is a masterpiece of Southeast Asian Chinese rich.

    The author, Joe stwell, is the founder and editor in chief of the China Economic Quarterly. He has been studying this topic for a long time. He has been working in Asia since 1980s, and wrote about ten booklets related to China's economic development for the economist Department of the economist.

    After the publication of the godfather of Asia, Joe stale was regarded as the chief saboteurs of the Asian business mythology.


     
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