After 80 Couples Sell Shoes &Nbsp; Annual Sales Exceed 50 Thousand Pairs.

The shop only has 10 square meters, but the decoration is exquisite. The store shelves, counters and cash registers are clean and bright, and feel comfortable to them.

On the shelf, there are neat cloth shoes.

This family

Xiao Li and his wife are cleaning up the goods.

Although the clerk was invited, but because the shop was not open for a long time, a lot of things need to be taken care of personally.

This is the fifth shop they opened in Zhuzhou.

From scratch to Fifth stores today, they only spent 3 years.

How did their business work? What was their successful experience? That attracted me.

In April 2006, Xiao Li went to Zhenjiang, Jiangsu. Several local classmates invited him to dinner.

Xiao Li found that most of the students wore cloth shoes and asked why. The students replied, "the cloth shoes are comfortable and not smelly, and they also appear to be of a grade."

And told Xiao Li that locals wear fashionable cloth shoes, and there are many shoe shops in the streets.

The speaker has no intention of listening.

At that time, Xiao Li, who worked in a state-owned factory, had always had the idea of starting his own business, but he could not find a small investment project.

On the second day, Xiao Li went to some shoe shops in the street to make an inspection. He felt that he had not thought so much about the styles of cloth shoes and that there were so many people buying cloth shoes.

Business is good.

Back in Zhuzhou, he spoke to his family and girlfriend, but they were not sure.

It is said that there are no popular cloth shoes in Zhuzhou, nor do shoe stores have seen them. Zhuzhou is a clothing city, leather shoes are very cheap, and can cloth shoes have a market?

But Xiao Li thinks cloth shoes are in.

Xiao Li decided to eat the crab.

Soon, he contacted the manufacturer and became the general agent in Zhuzhou.

Today, facts have proved that his judgement is correct.

Someone asked, "how did you find this business opportunity?" Xiao Li smiled, "that's what I found, but I left a heart."

Press comment: business opportunities are everywhere. It depends on whether you pay attention.

Shop, not just shoes.

In May 2006, Xiao Li found a facade across the city's Public Security Bureau and opened the first store in life.

Investment is 70 thousand, most of which is borrowed.

After the shop opened, business was not as good as expected.

After all, at that time, not many people in Zhuzhou were interested in cloth shoes. They had to buy a couple of Yuan pairs of shoes to wear cloth shoes, and their cloth shoes cost tens of dollars on average.

"The day I opened the shop, I was most impressed. I opened the door more than 8, and at 10 o'clock, there was no customer coming in. We were in a hurry."

Xiao bin recalled that time.

Xiao Li, who had never done business, did not know what to do.

But he firmly believes that as long as there is pay, there will be rewards.

He printed a lot of business cards to distribute nearby, and publicize the advantages of cloth shoes to customers.

"I think, since we have made the first step, we must regard this business as a career."

Xiao Li said, "we can't go back."

In order to sell more than one pair of shoes, Xiao Li did not let go of any chance.

Once, an old lady from Tianxin saw a pair of cloth shoes of 45 yuan, but there was no size in her shop.

Xiao Li left the address for the old lady.

A few days later, when the goods arrived, Xiao Li took the shoes to the old lady's home by motorcycle.

"I remember, at that time, the old lady was very moved and said," a business of tens of dollars, you have such an attitude, you will succeed in the future. "

Another time, a Hexi boss bought a pair of cloth shoes. When he got home, he found that his size was wrong. He called to change immediately, because he had to catch a plane for a business trip in the evening.

After listening to Xiao Li, he could not take care of the dinner. He went straight to the customer's home and changed his shoes.

"We have done a lot of door-to-door services like this, but not in order to earn those dollars.

In terms of a single business, this is not worthwhile. It takes time, cost, and travel.

Xiao Li said that they mainly wanted to establish public praise and retain their customers.

"I think I sell more than cloth shoes and more services."

With such a sense of service, the business of small stores is getting better and better.

In the same year, they also opened a special counter, and the business was booming.

Reporter comments: good products and better service, this can be done for a long time.

Setbacks did not shrink them.

In September 2007, the shop has been open for over a year, and has gained a reputation in the city centre. At that moment, they encountered the biggest setback since their start up.

Because of the urban planning, the facade is to be removed. The facade is rented, no property rights, and no compensation for demolition.

"After a year of business, investment has just come back, business is also on the track, now suddenly dismantling, equal to my white doing, and back to the starting point."

Xiao Li felt very sad.

Xiao Li is very contradictory.

He did not quit his job at that time. He went to work on the job and worked 8 hours in the daytime. His girlfriend who took over the shop in the store in the evening had to take a day off on Sunday.

No matter how tired he was, he stood up because he was glad to see the business booming.

But today, the shop says it's gone.

"As long as there is a reward and a reward, I get such a return!" he felt wronged and started to give up in his mind.

He said to his girlfriend, you can find a man with good economic conditions. Don't suffer with me.

Xiao bin gave him great encouragement.

"Look for a new face and do it again."

Xiao bin comforted her boyfriend, saying that the door had been demolished, but he did not earn money this year.

Girlfriend's sincere encouragement, let Xiao Li strengthen confidence.

"The door was demolished, which can not be complaining, but also because of their investment before the thoughtful, not enough inspection of the facade.

It's time to pay a tuition fee. You'll have experience after looking for a facade. "

So Xiao Li put down his burden and looked for a new face.

In the end, they found a facade for him to continue their operation.

Reporter comments: in the face of setbacks, with the support and rational analysis of lovers, success will not be far away.

Love inspires entrepreneurial passion.

When the shop in the center of the city was just demolished, the new store of Ho Ka TSE opened.

They are not business, but they also have a lot of influence on their business.

Girlfriend's father suffered from uremia.

Xiao bin came from the rural area of Liuyang. His family's economic condition was not enough. His father suddenly needed a lot of medical expenses.

Little guest was at a loss.

This time, Xiao Li comforted his girlfriend.

He said, if your father wants to cure the disease, I will think of a way. As long as I am here, I will not let your father have no money to cure it.

But where does the money come from? {page_break}

Xiao Li, in addition to trying to control the flow of funds in the store, and asking the manufacturer to ask for credit, he also borrowed some money from his shop as a guarantee.

"At that time, we had a very hard time. On the one hand, we saved money, and asked the shop assistants as little as possible to stop the shop opening time and make more money."

Xiao Li said.

In order to expand the sales volume, the hotel group buying is always coming to us. Now he takes the initiative to sell cloth shoes to the hotels.

Because of the timely treatment, Xiao Bin's father's condition was relieved, and they finally breathed a sigh of relief.

Their love has also been reborn in this pioneering work, and the feelings of the two people are more profound.

They were married in May.

Reporter comment: the power of love can also turn into entrepreneurial passion.

Manage, regard employees as friends.

Small shops have a good business, they want to expand their development, but they know that the non mainstream products such as cloth shoes can not drive the store in a big place, only by opening more branches can they expand sales.

As a result, since 2008, they have opened branches in ringing stone square, xiangtian bridge and garden one village, together with the original shop of Hejia soil and the special shop of Zhu Bai, with a total of 5 shops.

People who have done business know that there are many stores. Management is the most troublesome problem, especially the management of employees.

"I also heard some friends who opened the shop saying that the employees were hard to please and difficult to manage, which was the most troublesome, but I thought it was all right."

Xiao Li said he had invited 7 or 8 shop assistants, but basically there was no need to worry, because the shop assistants were very intimate.

What are their management know-how?

Their trick is to "treat their employees as friends, and look at them with their hearts".

19 of the girls, Xiao Zeng, worked in their shop, but she didn't do some business skills. Xiao Li wanted to quit her job, but Xiao Zeng said that the purpose of her coming to work was to learn to do business and wait for a chance to open her own shop, hoping Xiao Li could help her.

Xiao Li listened to her so sincerely, as if she had seen her original self, not only did not dismiss her, but also taught her skills in doing business.

This year, Xiao Zeng has business experience, he opened a jewelry store in the south gate, business is also good.

The small week in Lukou Town is an old employee in their shop. Later, she left the shop because she had children, and gave birth to a child. She came to find Xiao Li again, and was ready to continue her shop.

But Xiao Li said, now you have children, come to my work income is not high, it is not convenient to take care of children, it is better to open a cloth shoes shop in Lu Kou, anyway, you have experience.

Xiao Zhou was very glad to hear it, but he was worried about the problems of capital and product channels.

Xiao Li also helped her solve the problem of goods supply and got the lowest price, and at the same time, she also helped the fund.

Now, Xiao Zhou's shop has done well in Lukou, and I can't thank them enough.

"We can't talk about any management of our employees. We should look after our employees and our friends and relatives."

Xiao Bin said, "people's hearts are all meat. If you treat them well, they will also work hard for you.

So, it's easy to manage. "

Reporter comment: the management of staff is "care for the heart", actually is what people often say now is "humanized management".

Xiao Li's way to success

First, product selection is forward-looking, and seize the opportunity of the blank market.

When no one is concerned about cloth shoes, they do it first. Nowadays, Zhuzhou has already produced many similar shoe shops, but they have already walked ahead and have many old customers.

Two, husband and wife work together, home and prosperity

The couple can share their joys and sorrows, make concerted efforts, and make them work hard.

Three, live frugally, bear hardships and stand hard work.

They earn money not to be used immediately for "a well-off life", but to insist on expanding their scale. This is also the premise for their development and growth.

Four, being honest and kind.

Business is humanity.

The reporter interviewed Xiao Zhou and Xiao Zeng, who were the original employees in the store. They all said Xiao Li and Xiao bin could "behave well and be good to their employees, so the staff attached him very much."

Five, service in place, Li Yi Tong

From a pair of dozens of dollars of cloth shoes delivered door-to-door, we can see that they do business services in place, and pay attention to credibility, the importance of friendship, so as to win customers back.

Reporter's notes

This has opened 5 shoe shops for the post-80s young couple. It seems to be quite a big business for outsiders.

"You are the big boss!" the reporter joked.

Xiao Li said that their business started.

Do not see there are 5 stores, actually did not make much money, in Zhuzhou still did not buy a house, live in the attic in the store, the car is a motorcycle...

"Almost all the money, in the shop, every store, feel a little nervous."

It can be seen that they are very hardworking and have not yet enjoyed a well-off life.

But we can see that they live very well and happily.

Because they have their own business and they have long-term goals.

"In Zhuzhou, the annual sales volume of 50 thousand pairs of cloth shoes can be reached, so that most Zhuzhou people like to wear their cloth shoes."

This is their goal.

They also have warm love.

Faced with difficulties, they made a concerted effort and earned some money, and they settled down in peace and continued to invest in development.

Husband and wife have a heart.

I wonder if entrepreneurship has made their love, or love has made their business.

If we want to sum up their successful experience, I think the most important point is that they have a kind heart, to their loved ones, to their employees, to their customers.