Post-80'S Entrepreneurial Story: Reckoning Accounts For 5 Million

Tian Ke Shan

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The average age of the 10 entrepreneurial teams is only 25.

Tian Keshan said, "moving to Nanjing" is because the manpower cost here is much lower than that in Shanghai, and the supporting policy of the park is the biggest factor to attract them to invest in these grass-roots ventures.

They used to have 6 people. After they came to Nanjing, they recruited 3 software talents and 1 financial personnel.

In February 2006, "cash online" was formally launched. As the earliest bookkeeping website in China, Tian Ke Shan did not join in the early days of its establishment.

He had just graduated from university two years ago, and he was planning a website in a small company in Shanghai with a monthly salary of 3000 yuan.

The website was set up by a skilled partner. It was originally called "Allah money". It was taken from Shanghai dialect "Allah" and changed its name to "cash online" at the end of 2006. The reason for renaming is that more people will learn to keep accounts.

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Registered members jumped from 500 to 520 thousand.

Speaking of joining the website of "Wealth Online" and operating so far, Tian Keshan said it was a coincidence.

An accidental chance, at that time, Tian Ke Shan, who had never known him, met with his partner on the single website. The two men were all on the Internet with the purpose of looking for their wives.

After a period of understanding and running in, in early 2007, Tian Ke Shan joined "cash online".

Before joining, the total number of registered members in the website was only 499, which means that only one or two members registered on average every day. With the advent of "cash online", many similar websites appeared on the Internet, and some registered members went to more than 8000 people in half a year.

Facing the difficulties at that time, Tian Keshan and his partners spent 100 thousand yuan to start the capital market expansion.

Today, "cash online" has been the first in the industry, with 520 thousand registered members, and many partners such as Taobao, Renren, Ali software and Huaan fund.

Accounting network security has been certified by banks.

What is the cooperation mode with Renren and Taobao? Tian Ke Shan said, in short, it is "user sharing". As long as these members of these big websites can add "financial bookkeeping" directly on the website, there is backstage server support of "cash online".

As for the profit model of the website, it is mainly divided into two parts: first, the advertising of fund companies; the two is the membership payment, which accounts for six or seven of the website's revenue.

The fund companies currently cooperating with the website are mainly the Huaan fund and the HSBC fund. The fund companies mainly focus on the online bookkeeping crowd, and advertise them purposefully.

For example, the fund company can understand the general income and consumption level of bookkeeping people through the website, and whether they have purchased funds.

"Of course, the user's personal information is impossible to leak," explains Tian Ke Shan. First of all, users are using virtual data when they register, even if the leak is not true to reality. Secondly, bookkeeping users and online banking users are also different. They do not need to enter personal information such as bank card numbers and secret codes. For hackers, even if they get data, they are not valuable; third, the website's security has passed the bank's safety certification.

Income, consumption, buying online and keeping accounts.

"The function of website 80% is free, but the function of" sub user function "and" multi account function "will be charged at a cost of 50 yuan per year and three years for a year," Tian Keshan said. "Many parents want to supervise the children studying outside the school, the husband and wife should know each other's income and consumption, and they will have a" sub user function ". Many users who shop on Taobao can understand the company's overall account with the" multi account function "at home.

Among the 500 thousand members of the website, 1/5 is now a Taobao user. As long as it is a Taobao user, the paction data and the shopping data can be automatically recorded in the "finance and guest online" system.

Reporters landed on the website to see that they can keep accounts from changes in fuel, salt, wages, bonuses, funds, investments, real estate and other assets. At the same time, the website allows users to collect expenses in monthly and annual terms, and generate color charts.

Online bookkeeping eliminates the trouble of synchronizing the electronic accounts of offices and home computers, and mobile phones can also keep accounts online.

Family company bad debts can be accurately counted.

"Now there are 1000-2000 new users coming in every day, adding 50 thousand users a day."

Tian Keshan said that at present there are dozens of similar websites in China, but every day there are websites that fail.

The backstage of the "cash online" website adopts double entry bookkeeping technology. The international common methods are double entry bookkeeping. Like regular financial software, no matter how small the company is, the bad debts can be accurately counted and no mistakes will be made while users use the easy to understand button, which is the biggest difference between them and other accounting websites.

Through long-term observation and statistics of users, Tian Ke Shan found that men now account for more than women, and men are more diligent than women.

The age of bookkeeping ranged from 25 to 50 years, with large numbers of people living in coastal cities.

In the future, Tian Ke Shan and his team want to make "cash online" eventually become an online financial management platform, which can manage all the data related to personal or family consumption of registered members such as social security, provident fund, hydropower, medical treatment and so on.

"Investment dream":

For this year's calculation, Tian Ke Shan does not include fund advertising revenue, website revenue can reach at least 5 million yuan, registered members can exceed 2 million people.

At the same time, we need to cooperate with banks and securities companies more deeply. "Now that we have passed the safety certification of banks, we are also talking about venture capital. In addition to obtaining investment from the park, we can implement some VC projects of large organizations this year."