The Story Of Bobbi'S Founder, Miss Rose

Rose...

Miss Luo is the youngest of the Jacobs' 10 children.

When the poor children were in charge, the elder sister opened a little fast food shop in the corner of the town store, and earned money by working hard to earn money for her family. In the eyes of Miss Luo, the elder sister was like a big hero and a living example.

Miss Luo began to be in the elder sister when she was 8 years old.

When Miss Luo was 17 years old, she fell in love with the shy boy in the school at first sight. Xiao AI studied art.

When the elder sister knew this, she firmly disagreed: the girl of our poor family had to try to marry a promising family and a poor artist.

For Miss Luo, the elder sister's words had to be listened to. At the same time, she knew that the children of poor families had to rely on themselves to change their destinies. Many times they could not come by their own temperament. So they decided to take a bite and break up AI. They went to Losangeles alone, and they decided to find a job to settle down.

Losangeles is a big world. If you have the chance to spend time in Hollywood, you can see the stars on the screen every day. How nice it is! But everyone says that Miss Luo has no academic background and no relationship. It is very unlikely that she will go into the star factory. But Miss Luo is a strong person. She wants to do nothing.

Finally, one day, I found a chance to visit Hollywood studio. When she came out, Miss Luo had already found a secretarial job inside, so that she could find her little sisters at the door, all of them fell through their glasses.

Miss Luo has not yet been able to gain a firm foothold in the Hollywood. Xiao AI has moved to Losangeles. The love between these boys and girls is more and more impossible for adults to stop.

Miss Luo bought a beautiful watch for Xiao AI with her wages. She presented a note to the gift box. "I really hope you can marry me!" Xiao AI could resist the aggressive attack of Miss Luo, so the two men borrowed the wedding dress of their friends, so that they managed to make matters of life.

After marriage, Miss Luo continued to work in Hollywood to support Xiao AI's career, while little AI Bian took part in odd jobs and studied art. Although the days were plain and hardship, lovers were eventually married.

One day, Xiao AI excitedly told Miss Luo that he had a new idea: using a new material, plexiglass, which was invented at that time (time 1936), to make handicrafts, such as brooches, pendants, earrings, ashtrays, and so on, and this must be a unique idea.

In order to fulfill her wish for her loved ones, Miss Luo took all the savings and bought a kiln for Xiao AI, and turned the living room of the apartment into a workshop, which led to the ultimatum of the landlord and ordered them to move away immediately.

No way, Miss Luo had to borrow money and rent a small broken room in the laundry next to her as the studio of Xiao AI.

A few months later, the clever little AI made a batch of samples. Miss Luo put them in a suitcase and went to the family's gift shop to knock on the door.

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But how can it be easy to start a business? The days go by as Miss Luo keeps eating away from the door.

Fortunately, she has a natural entrepreneurial spirit, adventurous, and never give up.

Finally, one day, she went into a valuable jewellery shop. She saw the samples of Miss Luo's hands, and his eyes shone brilliantly, insisting that Miss Luo take him to see the master craftsman. Miss Luo's mind was empty. If the jeweller owner saw the poor and sour phase of the Ai Ai workshop, the business would be turned yellow by 80%, but somehow the shop owner, Miss Luo, had to take him to see Xiao AI.

It was Bo Li Xiang in the middle of a thousand li horse, the boss not only did not despise the cold spell of the Ai Ai workshop, but also made a small order on the spot. The small couple's workshop finally had the first customer and the first order, so that young entrepreneurs went on the road.

But it didn't last long. Miss Luo suddenly became pregnant, and checked out that she was born with easy abortion. She needed to stop working at once and stay in bed and rest.

Although AI is an artistic genius, he is not a talented person who is good at running business.

Little AI had to introduce several new partners. He continued to pursue his own design. Others managed to produce, channel, sell, and small businesses flourished. After one or two years, the annual sales volume of small workshops reached several million, but Xiaoai was unhappy from now on, because the new partnership was only mass production to increase sales, and did not care about product design innovation and quality assurance at all.

Miss Luo is now the mother of two children.

When she heard about Xiao AI's displeasure, she suggested that Xiao AI pfer her share to those new partners, and they would look for a chance to make a comeback.

After listening to Miss Luo's suggestion, Xiao AI went to those partners to negotiate. He did not think that the other side did not mean to stay. Instead, he offered ten thousand yuan to let Xiao AI leave immediately.

With ten thousand yuan, you can buy almost 1/4 of a company that has millions of sales per year!

Miss Luo was very calm, saying, "sell, let's take these ten thousand dollars and start all over again!"

In the second year, the company announced that it was the biggest gifted bargain in the world, but it had released the core genius designer of a start-up company.

And Miss Luo and Xiao AI, the couple, began to work hard day and night.

In order to let Xiaoai be able to focus on designing products, Miss Luo has several roles. She is a wife, a mother, or a sales, supervisor, purchaser, and truck driver.

It is not easy to start a business. Although sales are increasing and employees are adding a lot, the company is still in the red and often has deficits. There is no way to find VC and no angels.

Miss Luo patted her breast to make sure that the first thing to make money was to repay the loan first. If she hadn't paid the money, she and Xiao AI would take turns to work hard for a whole life in the brothers and sisters' families. Finally, a sister with a slightly well-off family had loaned 100 thousand yuan to Miss Luo, and the couple then broke the money into the start-up company.

After nearly 10 years of polishing, Miss Luo and Xiao AI have designed, produced and sold numerous kinds of products, including artistic frames, children's furniture, music boxes, three legged pianos and toy pistols.

Although there is no such thing as a killer product, the start-up company has developed into a small profit professional toy manufacturer.

When Miss Luo came to see her brothers and sisters with the money she earned, she gave two choices: one is to return all the loans with interest, and the two is to convert the debt into equity and turn the loan into shares of the company.

Brothers and sisters want to hear Miss Luo's suggestion, Miss Luo said, of course, debt to equity swap, if you agree, I can now let you use the money to buy half of the company's shares.

The brothers and sisters even agreed to listen. After a few years, the 100 thousand yuan they lent to Miss Luo became the 50% stake of Mattel, the largest toy company in the world.

...

Miss Luo has a hunch.

Intuition tells her that every little girl in the world has a big girl, an idol, a type that she hopes to grow up in the future, isn't it? Just like Miss Luo's eldest sister when she was a child, if she had a big sister's baby doll at that time, Miss Luo would love it.

So why can't a doll be made into an adult girl? Why not let them have a graceful figure? Why can't they make them?

Take a look at the dolls that played for girls in the market at that time, one by one, they were bulging with flannelette, big clumsy head, round and fat belly, and all the same thick arms and legs.

It's stupid, ugly, and no matter what proportion, fashion, taste, craft and so on, anyway, it's just a doll thrown to girls.

Of course, a more subtle and deeper meaning is that girls will grow up in the future to have children at home, take care of their children and take care of their daily lives. Who cares about beauty, fashion, personality and their idol?

Girls and boys play games, in fact, are playing role play, previewing their future adult experience, which girl does not want to be beautiful in the future, knows how to match clothes, knows how to dress up, can show her personality and style. Miss Luo wants to be more excited. She wants to send a doll to a girl in the world. Huh, this is a big market. No such product has ever been seen in the market. No one has ever thought of producing such a product, or is Miss Luo's idea a bit too ineffective? {page_break}

Indeed, this simple idea was not so convincing at the time of the 50s of last century.

The world is conservative. Before a idea became a reality, when they did not see thousands of little girls holding hands to embrace their "big girl" dolls, no one believed Miss Luo's strange, even cranky idea. innovation was really a very difficult matter. People could only look at the past and think themselves intelligent, who could really see the future?

Miss Luo firmly believed in her intuition, and she wanted to create a colorful world of big girls in a little girl world! So she told idea in a hurry to the little girl, and never thought that she would always give her a cold water when listening to this idea. She said, "don't fantasies about it, and don't say if the little girl likes the big girl. Those who buy Dolls are all the money in the pocket of an adult, and who will buy these chest and hip stuff for their children?" every little girl has a big girl in her heart.

On the second day, in order to prove that she was right, Xiao AI dragged Miss Luo to the design department of the company, explaining the idea of Miss Luo in the face of everyone, and it turned out that everyone was against it. No one thought Miss Luo's idea was worth a try.

Then Xiaoai pulls Miss Luo to the assembly line. Most of the workers here are mothers who have their own children. Xiao AI explains to Miss Luo's idea again, then asks if anyone is willing to buy such toys for his daughter. So she got the whole chorus saying "no!"

Miss Luo is usually very easy to deal with in the company. It is quite prestigious. What happened today? Actually, her idea met with 100% objections, and she didn't even hear a flattering speech. Is it that everyone is drunk and I wake up alone, or is Miss Luo's idea a idea that has never been proved, or is it entirely a idea that is not at all true?

"Every little girl has a big girl in her heart," she said. "Definitely, definitely!"! Miss Luo firmly believes in her intuition. No matter what others say, I will try it. I will burst out again as soon as I can! Miss Luo's strong instinct. She is playing a stubborn temper like a little girl. Ha ha, is this the nature of our entrepreneurs to act willfully and obstinately?

So, in the company's uproar, Miss Luo forced her crazy adventure plan. She ordered the designers to design a "big girl" image according to their own meaning: goose egg shaped face, big eyes, crooked eyebrows, warped nose bridge, high chest, slender waist, slender limbs...

The design of the body was changed and changed. Finally, it was set up as a "mini version" of 39-21-33's absolute beauty. It also provided a colourful wardrobe for her with a total of 20 sets of costumes. Miss Luo ordered the production department to adopt the best materials and latest technology, to make the details of each dress vivid and even to have a meticulous eye liner on her face. She also ordered the marketing department to make large investment TV advertisements.

Unwittingly, Miss Luo found that her eldest daughter Bobbi usually liked painting. The picture was full of all kinds of "big girls". Miss Luo collected a thick pile of Bobbi's paintings. They will be corroborated, proving that Miss Luo's idea is right, proving that "every little girl has a big girl in her heart".

Miss Luo was excited again, and finally decided to name the doll with her daughter's name: "

Although Miss Luo spent all the money in the company and spent every spare part in the company, no one around her believed that the toy named Bobbi would become a popular hot commodity. Then, in the end, only by letting the market decide, for Miss Luo, everything was ready at that time, only owing to the east wind.

In the early spring of 1959, the annual international toy trade fair was unveiled at the toy center in midtown, Manhattan. Thousands of toy ordering merchants from all over the world gathered here in the cold wind.

"Bobbi dolls" also appeared in a beautiful fashion. Miss Leo specially rented the most prominent booth and arranged it carefully. She also rented a hotel suite across the street, removed the bed and furniture in the room, and set up a private exhibition room to receive important toy distributors.

Miss Luo herself took the lead in waiting here.

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In those days, the United States was promoting the "moon landing plan" everywhere, so the most popular hot spots in the exhibition hall were the models of the spaceship, rockets and astronauts.

The sharp contrast is the "Bobbi dolls" on the side. They stand alone in the limelight and seldom come to inquire. Even when someone asks, their faces are full of misgivings, puzzled or even disdain expressions. Obviously, the situation is not very good.

Miss Luo obviously has been unable to hide her anxiety. Time passes by, with very few orders. It is a very good old customer who has always had a good relationship. Few people are willing to try to book some small batch of "Bobbi dolls" samples. It seems that the defeat has been decided.

But Miss Luo is still waiting for the last hope. On the last day of the exhibition, one of her most important customers will come to this private exhibition room to meet with her. The man is the chief executive of Sears, the largest department store in the United States. With thousands of stores of Sears, he can turn over his hands to rain for the clouds, and master the power of life and death of any toy.

The man arrived.

Miss Luo met with a smile on her face, a cordial handshake and a warm embrace. She used all her skills to explain the location, design and details of the "Bobbi Doll" to the guests. Finally, the dark blue curtain was slowly opened, and a limited edition of Bobbi wedding dress was placed in the middle. Under the spotlight, Bobbi was like a proud princess, and a white trailing skirt was sprinkled on the circular staircase, and the jewel was shining on the crown of Bobbi and the wedding dress.

Miss Luo's heart beat to her throat, and she prayed urgently: Yes, yes, yes...

However, contrary to expectations, she only heard a loud echo in her dizziness: "NO!"

Defeated by the mountain, Miss Luo's adventures finally ended in the failure of the New York International Toy Fair.

Dragging his tired body, Miss Luo returned to her office in Losangeles amid everyone's sneering and sneering.

She was convinced that Bobbi was a doll that nobody wanted. What "every little girl has a big girl in her heart" is the dream of an idiot. The doll is not wanted by anyone. The reality is in front of us. Everyone is awake. I am drunk alone. Don't dream about it. Live in the present! Hurry up and dissolve the "Bobbi" design team, let them go back to their old posts, do what they want to do, and do what they want to do, call the production line to stop and cancel the production plan, so that the company will suffer more losses.

When Miss Luo returned to reality from a diffuse dream, Xiao AI knocked on the door with unarmed breath. "Luo, Luo, we are all wrong...

The order of Bobbi's dolls is coming in like snowflakes.

"!"

"Ah??" Miss Luo was overjoyed.

It turns out that Bobbi's media advertising is lagging behind after the International Toy Fair. Although most of the distributors did not book Bobbi dolls at the exhibition, the little girls and young mothers everywhere saw the ads of Bobbi dolls in the TV newspapers, and rushed to the toy shop to rush to buy them. This bustling situation made businessmen feel silly.

Ha ha, everyone, including smart distributors, is not only stupid, but blind. It turns out that only the market is bright and bright.

Miss Luo stood up and picked up a "nobody wanted" Bobbi doll from the stage. She opened the window and looked up to the horizon. The windows of the tall buildings in the distance were all opened. A little girl stretched out her hands from the window to Miss Luo and screamed: every little girl had a big girl in her heart.