Listing Myth Gives Birth To Wealth Legend &Nbsp; Leisure Chiefs Beat The Rich.

Who is the richest guy in the domestic clothing circle? If you think it's still Metersbonwe Zhou Jiancheng, it's OUT.

Benefit from the wealth brought by the listing of the company, the head of Semir group.

This data comes from the "2011 Hurun rich list" which has been released for the first time in three years. Zhou Chengjian, who ranked 30 billion 500 million in the apparel industry, is second, but its total wealth is still up 41% from last year.

This time, 64 people in the garment industry boarded the "2011 Hurun rich list", accounting for 5.1% of the total list, ranking eighth in all industries, and last year the proportion was 4.6%.

At the same time, Hu Run Research Institute released the industry list in fifth years -- "Hu Run clothing rich list".

In the past 30, the average wealth was 6 billion 400 million yuan, 14% higher than last year, and 2 billion yuan on the list, an increase of 25% over last year.

The average wealth and the threshold of the list have set a new year's high.

The average age of clothing entrepreneurs is 51 years old, which is in line with the average age of Hurun rich list.

From the sub industry perspective, in the top 30 list of the top rich, casual wear ranked first in 10, followed by 8 in formal dress, third in sporting goods, 7 in shoes, 4 in fourth, and one in the top of the down garment business, bostin.

From the perspective of the total wealth of clothing, half of the wealth of business casual clothing is accounted for 17.3% of the total, while the number of sporting goods has dropped from 33.6% last year to 18.3% this year.

In the field of sporting goods, the fastest decline in wealth was the 63% decline in China's Chen Yihong and Liu Peiying, followed by the decline of 48% in the 360 degree family of Ding Wu and third in XTEP's Ding Shui Bo.

Anta Ding Shizhong family ranked second in 2010 fortune 19 billion yuan, and this year it ranked third in 12 billion 500 million yuan.

In addition, the wealth of Lining brothers has also shrunk from 7 billion 200 million yuan last year to 4 billion 600 million yuan this year.

From the overall data, the number of sporting goods rich people has been somewhat higher in the past year.

Take the Chen Yihong family as an example. In 2007, it ranked the richest man in the list of fortune 17 billion 800 million. Now it has shrunk to 4 billion yuan.

Such a huge change reflects the weariness of China's trend group in the fierce competition in the sporting goods industry.

The trend of China released in late August this year showed that the group's profit fell by 71% to 225 million yuan in the interim results in 2011.

Moreover, China's trend is down 59% in the first quarter of 2012, and the outlook is still not optimistic.

The current thorny problem in China's trend stems from the high inventory burden. Han Bingzu, chief financial officer of the company, has said that the company will repurchase excess inventory to distributors this year, with a wholesale amount of 614 million yuan.

In the deeper analysis, the trend of China is mainly in the field of sports and fashion. The popularity of fashion is very fast. Its problems lie in the lack of new ideas in product design and no pace with fashion.

In the early years, the Chinese trend won the market through big patterns and self-cultivation plates. Now, when Nike, Adidas and other sports brands are involved in the fashion movement.

Listing rich

With sadness and happiness, the biggest winner of the clothing industry this year is Semir's Qiu Guang and family.

With the successful listing of Semir, Qiu Guang and his family surpassed Zhou Chengjian family for the first time and became the richest clothing for the first time.

In March 10th of this year, Zhejiang Semir apparel Limited by Share Ltd was listed on the Shenzhen stock exchange.

The number of Semir costumes was 70 million shares, at which time the issue price was 67 yuan.

However, in 2010 alone, it was also ranked 6 billion in the Hurun clothing rich list. Qiu Guang and his family fortune were tenth yuan. The listing made Qiu Guang and fortune 5.5 times higher. No wonder many entrepreneurs listed their schedule.

He also benefited from listing and entered the list of Regal's clothing rich list this year.

There are 21 companies listed on the clothing list, with a market share of 70%.

Among the top 10, there are 9 listed companies.

In November 2010, Ma Hong's family went on the market and insisted on the "Rural line". Its brand "tidal front" ploughed the three or four line market.

However, with today's quality brands sinking to the three or four line market, the trend fronts will face enormous challenges in the future.

It is the first high-end women clothing brand operator in the A share market.

According to the company's disclosure data, the size of the brand income increased rapidly from 83 million yuan in 2008 to 351 million yuan in 2010, with a compound growth rate of 105% over the past two years.

Analysts expect that the growth of high-end women's clothing industry in the future is expected to remain at around 30%.

The Hurun Research Institute said that Qiu Guang and his family had been listed successfully in the past year, resulting in the rapid surge of wealth, ranking the top ten of the list. The wealth of the Lin Congying family has risen exponentially with the listing of the nine herd kings, rising from thirty-first last year to seventh.

Fujian richest

Judging from the headquarters of garment enterprises, Fujian maintained the advantage of last year, ranking first, 9, followed by Zhejiang, 7, Guangdong and Beijing tied for third, 4, followed by Jiangsu 3, Shandong 2, Shanghai 1.

In the field of clothing, Fujian and Zhejiang still have the edge. The top 30 CPC members have 16 enterprises from these two regions.

This year's list of the top 50 Hu Run's list has reached a record high of 17 billion yuan, the highest point since its debut in 1999 and only 50 million yuan in 1999.

In 1999, Rong Yiren, the richest man in the fortune of Hurun, was 8 billion yuan, not more than ten billion, and this year, more than ten billion of the rich have reached 129. It can be said that twelve years, the release of Hurun rich list reflects a series of wealth myth brought about by the rapid development of China's economy since the new century.

Hu Run, Hu Run's founder and chief investigator, commented: "this year, Chinese riches create the fastest wealth in the world."