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China International Shoe Fair: Choose The Right Channel

2011/10/15 9:45:00 38

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Sponsored by Italy national Footwear Association, Italy Federation of FERMO industries and Shanghai Luo Pan International Trade Co., Ltd., the Eleventh China (Guangzhou) International Footwear Industry Exhibition Organizing Committee co sponsored "Sino Italian economic cooperation", following the special exhibition of Micam.

forum

Footwear industry summit 2011 is held at the world's top shoe exhibition MICAM Italy.

At the forum, chairman of the Italy national Footwear Association, Cleto Sagripanti, President of Italy Baldinini footwear Limited by Share Ltd, Gimmi Baldinini, Consul General of China, Consul General of Milan, Fu Yunyan and China (Guangzhou) international footwear industry.

Exhibition

Chairman Chen Xiqiang, Sun Xiong, President of China Guangdong chain operation association, and local important leaders and business representatives.

The forum of the China Economic Forum

As we all know, the European leather industry represented by Italy, Spain and Germany represents the highest level of leather technology and technology in the world.

The leather and fur processing plants in these countries are mostly medium and small, and most of them have less than 100 employees.

The label made of "made in Italy" leather means high quality, excellent quality and complete variety in the eyes of consumers. It is the world's leading fashion leather.

Consumers in Asia and other developing countries, especially China, are increasingly advocating the fashion of Western European countries. The continuous improvement of their living standards has foreshadowed the sudden development of the market.

As a leading Western fashion brand in the world, it is eager to develop the growing Chinese market. For this purpose, in order to further seek development and expand channels, we invite the Chinese footwear industry elites to discuss "how to strengthen economic cooperation between China and Milan footwear industry" in this Italy Milan exhibition.

China International Shoe Fair: choose the right channel

At the meeting, the representative of China's footwear industry, chairman of the Eleventh China (Guangzhou) International Footwear Exhibition, Mr. Chen Xiqiang, President of the Dana exhibition group, "how can Italy shoes brand choose the best way to enter the Chinese market?"

Made a wonderful speech on the spot, and won the unanimous approval of domestic and foreign enterprises.

At the same time, on how to do a good job in the domestic sales channels, Mr. Sun Xiong, President of Guangdong chain operation association, also made a comprehensive analysis of the retail and chain industries in Guangdong, and expounded the huge business opportunities of Guangdong's pregnancy.

China Economic Forum

The analysis points out that Guangdong is the most abundant area of China's commerce and trade resources. In 2010, the total retail sales of consumer goods nationwide amounted to 154554 billion yuan.

Guangdong province accounted for 1 trillion and 741 billion 466 million yuan, accounting for 11.3% of the whole country.

The income and living standard of residents in the Pearl River Delta region, such as Guangzhou and Shenzhen, in Guangdong Province, is close to the level of developed countries in other countries.

With the improvement of living standards, the consumption view of consumers has gradually changed from quantitative change to qualitative change, from material level to spiritual level, which has provided a solid purchasing power for the development of modern retail industry.

Therefore, the first step in China is to start in Guangdong.

China International Shoe Fair: choose the right channel

China, which has been recognized as the largest "world factory", has taken the step toward the largest "world market" as the economy develops and markets expand.

So how can we play a good role in this market and expand our development channels?

Mr. Sun Xiong continued to talk about stationing in retail stores, setting up regional agents, self building brand stores, developing chains or setting foot in Internet sales.

He pointed out that these are avenues for developing channels to consider.

Guangzhou, China is not only the birthplace of shoe brand operation, but also the birthplace of Chinese shoe design and development.

Guangzhou is the heart of China's shoe brand and trade development. It is the headquarters of the footwear industry, communicating with domestic and foreign bridges.

Regardless of which way, the cost budget involved will be very large. Preparatory preparation will be very difficult for any overseas enterprise.

Only through internal and external cooperation can we get a better understanding of market dynamics and open up the impasse in a quickest way at the least cost.

With the help of others, participating in professional exhibition of shoes is undoubtedly one of the most convenient ways for overseas brands to enter the Chinese market.

The Eleventh China international shoe exhibition will be held in Guangzhou Jinhan Exhibition Center from April 1, 2012 to 3. The Dana exhibition group puts forward the theme of "upgrading pformation and brand building", integrating the high-quality resources in the industry, and making a magnificent start.

At that time, the exhibition site will open up a large exhibition space, organize a complete range of high-grade shoes, create a rich and perfect exhibition of the same period, invite senior foreign and domestic shoe industry group.

This is a comprehensive, open and comprehensive display platform.

The Eleventh China international shoe exhibition will be shaping shoes industry.

brand

There is a qualitative leap in terms of value.