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Waiting For 15 Years Of Curtain Call

2011/10/12 10:04:00 77

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You Hongyan, the fashion designer of the internet name "Beijing Bracelet", works hard and works hard.

Since its start in 1996, it has seen all its colleagues in the T stage, but has been keeping a low profile in the market. What is more precious is to maintain a childlike innocence all the year round.

The recent "flower Beijing" press conference has been a blockbuster. It can be seen that the fashion industry has seen the tension of Beijing's original women's clothing brand and T.

Her curtain call was called "waiting for a curtain call for 15 years" by the industry.

True expression

Designer You Hongyan is very strict in choosing models.

She said she wanted models with real facial expressions.

IVO, the show director, played this "real self expression" in the press conference.

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1. First love garden

Sweetness is the first attraction of women -- not superficial, but naive; not simple, but pure.

2. Low life.

The female Wen Qing, who has a connotation, never puts pressure on others.

Although there is no gorgeous skirt, but the details of clothing are soul stirring charm.

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3. Another me.

Everyone has the extraordinary in the ordinary, sometimes they do not satisfy the ordinary day oneself.

Once in a while, the style of Bohemia is handsome.

4. Enchanting and blooming.

Even if you love, you will not feel that this life is left.

Nostalgia

。

As long as I want, I can always.

Be intoxicated

In every spring.

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At 6 p.m. on September 18th, another women's clothing brand with creative characteristics was released in the first workshop of D-PARK fashion design Plaza, Beijing.

This is the appearance of Beijing's original women's clothing brand AI director.

You Hong Yan

Works of spring and summer in 2011.

"City herding and blossom Beijing" -- a romantic and free conference theme.

The swallows, kites and kaleidoscope patterns on the invitation bring guests into pure and happy dreamtime.

Careful people can also find the familiar old Beijing elements such as sugar coated gourd, red fan windows and so on.

The first workshop is the old site of fashion publishing. Now the limited square space is reinterpreted by the creative director from Taiwan.

The electronic display screen around the show is full of sexy images of women and flowers, elegant and warm.

The "ah you ah" commemorative film, which was filmed before in Sanlitun's East hedge cottage, depicts the unique life of VIP.

Xiaojuan, an old friend of ah Yu's brand, attended the conference.

Beside her is a heavyweight guest in the clothing industry, which is another good friend of Yu Hongyan, Mr. Miao Hongbing, the chairman of the Beijing white collar women's wear brand.

It is said that the launch of the seven original team combination has a very high level of creativity.

The product design led by you Hongyan is the most popular part of the audience.

Smart embroidery, bold prints, quiet hollow flowers and elegant splicing make up the 74 classic styles of the 2012 ayou Chun Xia new product, which is displayed by 10 Chinese models and 9 foreign models.

Yes, it is the trend of 2012 spring and summer.

This season, the new products are released from four series: the first love garden, the low life, the other, and the enchanting bloom.

In terms of color, designers are pushing all kinds of pink and dark denim, of which fruit green and orange become highlights.

There are a large number of white light spring sweaters and batik national style accessories to make the publication simple and full of intellectual temperament.

It is worth mentioning that designers also interspersed this kind of work with less floral technology, so that all clothing fits the theme of "flower".

The four series covers the spiritual stage of women's growth, and also summarizes the theme categories of 2012 brands of spring and summer products.

The elegant atmosphere of the last series made the audience enjoy the feast of flowers.

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In addition to the wonderful costumes, the audio, video and video aspects of this conference are also creative and ingenious, using the kaleidoscope of cutting rotation effect, with the national architecture of Beijing the Imperial Palace and Drum Tower as the material, showing the magnificent Beijing city charm.

Each guest will receive special commemorative cloth bags, T-shirts and folding fans.

It includes brand director You Hongyan to pursue the principles of freedom, nature and freedom.

Before the press conference, Wang Jun, a Chinese fashion forum planner, hosted a brief press conference.

In regard to the future of ah Yu's brand, You Hongyan thinks that he wants to make the brand an art worker's support platform, so that more ideas can be realized here.

She ended with all the fashion reporters' questions about ah Yu brand.

Mianyang, linen and silk are not only the most popular clothes of the characters in the short films, but also become the main fabrics that are involved in the new design of this conference.

And the confident smiles of the models seem to bring all the audience to the bright spring and summer from the bright autumn.

"The intention to create and dedicate to those who love life" is the brand spirit of ah Yu brand.

Every detail of AI's clothing product is original, in order to win a huge brand.

15 years, a beautiful time.

Ah Yu has been following the track of national culture, nomadic in the time and space between city and nature.

Revisit the past and redefine the national customs of Beijing with the spirit of freedom in urban pastoral tourism.

In this conference, the trend that more fashion professionals can see is "next spring and summer, still."

Broken flowers