China'S Silk Industry Still Needs More Efforts.
China's silk industry has always been dominated by raw silk exports, and the domestic well-known brands are not good enough. How can we change this situation?
Relevant experts said that China's silk industry still needs to add strength in building brands, self-discipline and expanding its domestic market.
According to experts, 80% of the world's silk is produced in China, and China's silk trade accounts for 80% of the world's trade volume.
But what is intriguing is that China is only the most important raw material producing place and product processing area. Brand, design and marketing network are all in the hands of foreign manufacturers.
Two US economists have won the Nobel prize in the US Senate exchange rate bill for their contributions to macroeconomic research.
Economics
The growth rate dropped by quarter, and ten stores closed or lost. More than 45 million ministries and commissions decided that the closure of the small and medium-sized enterprises was not happening in Huaxi Village. The imitation of the Great Wall and Tiananmen tower were seven good gifts. Zhu Daming: saving Wenzhou usury is better than saving money. A silk merchant in India once said: "we import raw silk from China, use Italy machines, Indian brains to earn American money."
After processing, the price of silk can be 30% higher than that of China.
The most obvious example is the amazing price of the Hermes scarf, which can reach 3000~5000 yuan. After processing, the raw materials are exported to China, and the price difference is different.
However, the brand appeal of Hermes and its fashion and guiding power of graphics and patterns are hard for the Chinese industry.
Wei Bo, director of the National Cocoon Silk office, pointed out that although the gap between China's silk processing and international top level is not large, the comprehensive strength of culture and brand needs to be improved to match the status of China's silk power.
Wei Bo believes that in the next 10~20 years, China will continue to build its cultural strength and create its own brand.
Chinese Academy of Agricultural Sciences
sericulture
Li Long, deputy director of the Institute, also said that although the road to create a brand is very difficult, it is a necessary road.
In addition, Fan Tao, chief expert of Anhui silkworm industry system, pointed out that the vicious competition in China seriously interfered with the industry.
order
Therefore, it is necessary to establish trade associations to prevent vicious competition by self-discipline.
Fan Tao also reminded that the progress of the silk industry should not be measured only by the increase of the area and the total volume. The key is to increase the yield and quality of the output per unit area.
At present, consumption of cocoon silk is basically stable in China. If we develop sericulture vigorously, the production of cocoon silk will damage the whole industry.
This is also the meaning of the "12th Five-Year plan" mentioned in the "quality improvement", "stable area" and "brand building".
Fan Tao said frankly, the development of the silk industry can not rely solely on exports, and stimulating domestic consumption is a shortcut.
With the improvement of people's living standards and changes in consumption habits, silk and cotton are increasingly popular.
Silk fiber contains 18 kinds of amino acids essential for human body. It is almost the same as the amino acid contained in human skin. Therefore, it has the potential of "second skin" and has potential in manufacturing underwear.
Referring to the innovation of the management mode of silkworm industry, Fan Tao recognized the pattern of "company, professional cooperative and peasant household".
Tang Hongyan, director of the Hong Tao mushroom cooperatives in Yingshang County, told the reporter that the mode adopted by Jing Kun silk group in Fuyang city of Anhui province is the fixed purchase and storage base in Yingshang County. The purchase price of the local fresh cocoons is 26.5 yuan ~29 yuan / Jin, which is relatively high in the whole country, and the enterprises will reclaim profits to farmers after reeling.
The relationship between enterprises and farmers has established a positive interaction, providing a guarantee for long-term sustainable development of mulberry industry.
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