China Toys And Baby Products Association Three Exhibition At The Same Time

This year, the China Toy Association was founded 25th anniversary and was renamed the China toys and Baby Products Association. On the 12-14 th of October, its tenth China Toy Fair and the first independent exhibition of China children's show and the Chinese brand licensing exhibition were held at the Shanghai New International Expo Center to boost the development of the export market for enterprises.

This year the three exhibition will join forces, the total area will reach 61500 square meters, and the booth will break through 3000.

China has unlimited market space and international brands focus on beachfront.

According to the results of the sixth national census, more than 220 million children under the age of 14 were released in 2010, while the association's survey report on consumer and department stores revealed that the proportion of consumers who bought medium priced toys increased 4% in 2010 compared with that in 2010.

China's huge consumer groups, strong consumer demand and vast market space make international brands pay more attention to the development of the Chinese market. This also proves China's potential position as an international consumer center and its important position and influence in the international market.

This year, the international toy brand of China Toy show and China baby show has increased by 49%, from 20 countries and regions, including Chicco, Philips Avent, Bandai, Hasbro, Takara Tommy, MGA, Sylvanian Families, Piko, and so on, which come from nearly 20 countries and regions including the United States, Germany, France, the United Kingdom, Japan, Italy, Korea, Denmark, Italy, Sweden, Holland, Thailand and Belgium, including Taiwan, Hongkong and so on. The overseas well-known brands rely on the service platform of the association to get in touch with buyers at all levels from all over the country, including supermarkets, purchasing agents, distributors and franchised stores, and thoroughly understand the current situation and development of the Chinese market.

Guiding domestic enterprises to innovate independently and promoting industrial pformation and upgrading

Encourage enterprise product innovation, continue to promote brand strategy, is China toy and baby products industry "12th Five-Year".

This year's exhibition, Austria, Xing Hui, Gao Le, HWTOYS, Qun Xing and good children and other domestic industry listed companies, as well as wood playing family, Long Chang, cherub and other industry leaders are emerging all over the line. Org, Jia Da, Zhong Yi, and many other companies from the focus on exports gradually pformation of the test water domestic market, also bring their own intellectual property products to make a brilliant appearance, and the development of the whole industry chain, such as dazzle and carcool, is more favorable to promote its unique brand.

Cooperate with local governments to promote cluster development in production areas

The advantages of cluster development in supporting and integrating industrial chains, sharing resources of enterprises, and enhancing the influence of producing areas are unmatched by enterprises. As a sunrise industry, toys and baby products have broad prospects and unlimited potential, and gradually become one of the pillars of many local economies.

At present, local governments and associations in various production areas have introduced supportive policies to encourage local enterprises to go out and collectively open up domestic and overseas markets. The two-way internationalization orientation of association exhibitions coincides with the direction of local governments' support for regional economic development and has become an important channel for regional brand promotion.

This year, the local governments of Yunhe, Pinghu, Yongjia, Baoying, Chenghai, Pingxiang and Shucheng all came to the meeting to observe and learn from each other and explore the train of thought for regional economic development.

Guangdong Dongguan, Shenzhen electronic toys, Chenghai plastic toys, Zhejiang clouds and wooden toys, Pinghu children's cars, Yongjia amusement equipment exhibition exhibition again, Jiangsu Baoying teaching toys, Anhui Anhui and Anhui children's cars and other emerging areas for the first time organized outstanding local enterprises to debut, bringing differentiated products, more suitable for mass consumer groups of new products.

As the first exhibition of China Toy Fair, the Chenghai pavilion has exceeded 10 thousand square meters for the first time this year, with more than 200 enterprises and 40% of the new exhibitors.

Build an effective platform for the extension of animation industry chain

With the support of the relevant policies of the state to develop cultural and creative industries, the Chinese animation industry has made rapid progress in personnel training, theme creation, design and production, and many excellent works have emerged.

At the same time, many animation companies are constantly trying to improve corporate profit models through brand licensing, and realize the development of animation industry.

On the other hand, many manufacturing enterprises are also trying to expand the domestic market through the authorization of animation brands. Many toys and baby enterprises have already cooperated with animation companies at home and abroad.

However, the development of Chinese animation industry is shorter than that of developed countries such as Europe, America and Japan. Therefore, the healthy development and mature business profit model of the animation industry is far less than that of Japan and Europe and the United States, and the successful expansion of the domestic market through authorization is also facing many challenges.

In 2011, the China toys and Baby Products Association joined hands with the international brand licensing association to launch the China brand licensing exhibition in a timely manner to guide the integration of enterprises and brand licensing in toys, baby products, stationery, food and beverage, gifts and other manufacturing industries, and to enhance the core competitiveness of enterprises in the field of research and development of water derivatives, so as to provide a shortcut for enterprises to develop new markets.

After 4 years of mature operation and accumulation, China's brand licensing exhibition has become a success.

As the only international authorized Industry Exhibition in the mainland, it is an excellent business platform for enterprises to understand the status quo of authorized market and docking authorized business.

Nearly 400 popular authorized projects from mainland China, Hong Kong, Taiwan, Japan, South Korea, Thailand, Singapore, Russia, Europe and the United States and other countries, involving cartoon animation, film and television entertainment, fashion, online games, sports and leisure, arts and culture and other categories, attracted HASBRO, the United States, Disney, The Smurfs, Garfield, garden baby and other authorized big debut.

In addition, with the support of the industry department of the Ministry of culture, the "2011 China animation brand licensing Summit Forum" will be held during the exhibition to promote the in-depth communication between the animation authorized enterprises and the production enterprises in various industries. Through the exchanges and exchanges between the decision-making bodies such as government agencies, authorized providers and authorized providers, it will further boost the seamless docking of toys, baby products and brand licensing industries, and enhance the exchanges, learning and cooperation between enterprises and their international counterparts, so as to achieve mutual benefit and win-win results.

It is worth mentioning that this exhibition has authorized the brand derivatives to sprout up like mushrooms. The ancient "Disney" and "pleasant goat and grey wolf" jigsaw, Nantong Ming De's "Altman", "small ball", "M78" EVA products, Changzhou PI Xiong's "pig pig Xia" MP3 early education machine, and the new Taiyang cooperation with Teletubbies and Moore garden ice century launched baby products, role playing toys and so on, is bound to bring us a refreshing feeling.

The introduction of special features area to create the main channel of preschool education marketing

Chinese consumers' awareness of toys' intelligence and educational significance has increased rapidly. Major kindergartens, early education institutions and training centers are eager to introduce suitable teaching toys products and courses. However, the most prominent problem in the field of preschool education products is dumbbell business, and the information asymmetry between producers and terminal consumers is not clear.

In order to set up a professional trade platform for China's preschool education, this year's exhibition has launched a large area for preschool education products. Apart from Edio, sun education, Hong En, Kidder and other enterprises that have been actively participating in the exhibition, new enterprises accounted for nearly 30%. The addition of Hua Shen Wei, Hai Xiang, an Ke Na and Jin Pomfret has made children's books, furniture, flooring, flooring, recreation, educational toys, early education courses and other preschool products more diversified and professional. Visitors can first perceive the unique preschool education products and courses, and experience the world's leading mode of early education.

At the same time, the association also specializes in organizing kindergartens, early education centers and training institutions to facilitate the close integration of preschool education products and create a main channel for preschool education to accelerate the healthy operation of the industry.

The government commissioned the first credit rating to boost the competitiveness of the industry.

The unlimited business opportunities of toys and baby markets attract many enterprises to swarm into all kinds of new products. They are flooded with markets at different levels. Propaganda is also multifarious, making consumers feel confused and confused when they choose to buy.

Therefore, it is particularly urgent to establish channel credit system and guide consumers to purchase correctly.

On the other hand, visionary enterprises have realized that honesty is an important weight to win their competition, and gradually pay attention to building their own reputation, spare no effort to accumulate intangible assets, but unfortunately, the national authoritative credit evaluation has been in a state of absence.

Entrusted by the Ministry of Commerce and the SASAC, the Association officially launched the industry wide credit rating work this year. Its main target is the production and sales enterprises of toys and baby products. Through the comprehensive evaluation of the five aspects of enterprise credit level, financial ability, management level, competitiveness and social credit records, we select the highest level (3A level) enterprises in the industry to commend and publicize.

During the exhibition, the association set up special area to provide special people reception, explain the credit rating process and the selection method of the integrity demonstration shop, and receive the declaration registration free of charge.

It is an industry exhibition, and it is also an industry gathering for business exchange and study.

In the past ten years, the exhibition sponsored by the association has become the focus of attention all over the world, because it not only brings new products and new enterprises, but also promotes new activities, and invites the leaders of the industry, top experts and other authoritative figures around various hot topics.