Eagle: Do It Now, For The Future.

In 2010, Shanghai and Eagle set up a branch of overseas research and development, sales and service to expand overseas markets, realize the global development of hawks and launch the "4S" marketing service network project in depth to serve in depth, to relocate the headquarters, build new production bases and build joint stock companies. In 2011, Shanghai and Eagle further promoted the construction of overseas branches, actively participated in the activities of downstream user industries, and launched the market sales policies such as "installment payment" and "800 thousand concessions".

Shanghai and Eagle have increased their investment in technology and product development in the past two years, actively recruiting various kinds of talents at home and abroad, introducing and pforming advanced foreign technologies and expanding product lines.

For the controversial manufacturer of domestic automatic cutting equipment, a series of work has been carried out around the market concept of "efforts to popularize automatic cutting system" put forward at the beginning of the company's establishment.

After the financial crisis, Shanghai and hawks are also facing a more complicated market environment.

The global economy has been uneven in the past two years, and the market has its ups and downs.

In 2010, due to the strong release of market demand for clothing production equipment, the market was hot throughout the year, and the market situation was not quite calm last year.

Unlike the sewing machine market, the fluctuation of the market in the automatic cutting field is not obvious. However, the downstream industry is paying more and more attention to improving the efficiency, quality, and saving the advanced equipment such as cloth spreading machine and automatic cutting bed.

In the eyes of Shanghai and eagle, last year many garment manufacturers added production equipment, which was the most direct way to cope with the increase of orders.

Many factories add production equipment to ordinary machines. This can only be a temporary solution to the increase in orders, rather than a permanent solution.

Analysis of the market, Shanghai and Eagle believe that the adjustment and pformation of the garment industry before is more reflected in improving the quality of clothing products, and now more importantly, it is reflected in the "increase production efficiency", "reduce labor costs" and so on.

The upgrading of the industry and equipment should be the first step. The upgrading of the garment industry should be reflected in the adoption of high-tech equipment and the scientific and rational planning of all the equipment in the garment production process. The advanced equipment reflects the high efficiency and high quality, which can provide a "permanent cure" strategy for garment enterprises to cope with the rising cost of labor power, appreciation of the renminbi and recruitment difficulties.

Based on this, CNC cutting machines, represented by high-tech production equipment, can become the best selling products in the new industrial environment.

When the demand for fast moving consumer goods such as clothing has increased, the demand for clothing products by end users has become more stringent, which has prompted garment manufacturers to upgrade their digital machinery and equipment in order to improve production efficiency and product quality.

In 2010, hawk sold at least 240 cutting beds and 250 cloth laying machines. This good market is the inevitable result of the development of the industry.

Two factors, internal demand and external environment, will make the market demand for automatic cutting equipment to a considerable extent.

The state put forward the requirement of popularization rate of automatic cutting equipment for textile and garment industry. In the textile industry "12th Five-Year plan" outline, it was pointed out that the popularization rate of CAM should be more than 15%, and the amount of existing automatic cutting equipment on the market is far lower than the general requirements put forward by the state.

At the same time, there are more and more enterprises in different industries begin to focus on the products of CNC cutting machines. The downstream industry chain of NC cutting machines shows a clear trend of diffusion, and from the initial textile and garment industry gradually to industrial textiles, pportation, special materials and other downstream industries.

For Shanghai and hawks, its market will not be confined to China.

Shanghai and hawk have established their own subsidiaries in Japan and Germany, and actively cooperate with the local scientific research colleges and universities to absorb and digest advanced automatic cutting technology. The achievements are obvious, especially in the field of special materials cutting.

In addition, in July this year, the proportion of overseas exports of Shanghai and Eagle products was close to 50%, many of which came from Southeast Asia, South America and other countries and regions, and European demand was also increasing.

The increase in overseas orders has also given China a signal: the trend of clothing production orders outflow to countries and regions with low labor costs, such as Southeast Asia and India, is becoming more and more obvious.

Yin Zhiyong, chairman of Shanghai and eagle, once said, "if a cake is eaten by one person, it will be unfavourable."

A person who makes cakes is not as big as a group of people in making big cakes, because after a group of people make a big cake, each person has a large share of cake.

Over the past two years, the field of automatic cutting equipment has also changed greatly. Some companies that had not previously been involved in automatic cutting machines were added to it. The proportion of automatic cutting machines made in China increased, and the prices of products were closer to the needs of local users.

Although the market competition becomes more intense, the participation of many enterprises is also beneficial to the development of the automatic cutting equipment industry.

In the eyes of Shanghai and hawks, fierce market competition is the driving force for its continuous development of R & D base and production base in recent years, increasing internal competitiveness of enterprises and doing internal work well.

During the period after the financial crisis, Shanghai and Eagle continued to "practice" in the light of the development of the market, expanding production capacity, enhancing technology, expanding the service team and improving the management level of the company.

Shanghai and Eagle have also invested more efforts in after-sales service, opened a 24 hour service hotline, plans to build hundreds of sales, technology and services in the country as a whole "4S" service center, in order to form the best, effective and systematic service network in the industry.

This year, Shanghai and Eagle introduced several executives from home and abroad, such as Mr. Zhang to develop products for the company, Mr. Bai Liqi is responsible for marketing, and in Taiwan there are also some imported talents who are responsible for marketing and production.

The company has more than 500 employees, ready to continue to increase personnel, in fact, the company's personnel have been surplus.

With the increase of human resources cost, the company "runs counter to" is considering for the future capacity increase, because employees (no matter marketing, after sales) do not have more than one year experience is difficult to meet the company's needs.

Shanghai and Eagle are integrating forces in capital, technology, personnel and marketing, laying the foundation for the new development of automatic cutting equipment.

Despite the fact that some people believe that the pace of hawk's strides is too fast, in the face of the fact that the automatic cutting equipment popularization rate is only 5% and the market equipment is still more than a thousand units in China's scale enterprises, Shanghai and eagles are confident in promoting the construction of enterprises actively and steadily.

In the near future, the company will mainly focus on the construction of capacity and sales service network.

In the next few years, Shanghai and eagle will build lakes in Jiangsu to build the largest production scale automatic cutting equipment production base in Asia to meet the growing demand of users. At the same time, we will set up overseas branches in the United States, Brazil and India, together with the existing Japanese and German companies to build the basic framework of Eagle technology globalization network.

In the long term planning, Eagle technology seeks to become the most outstanding equipment operator in the industry as a leader in the field of global soft material cutting, providing the most powerful support for equipment upgrading and industrial upgrading in downstream industries.

At the 2011 CISMA exhibition, Shanghai and eagle will be a new display after the pformation into a joint stock company. The company will be the largest number of enterprises and the most complete variety of products in all its peers.

The company will introduce a series of new CNC cutting equipment during the exhibition, and display the company's products and technologies in the form of product demonstrations and new releases.

"The world and the eagle" are acting for the future.