2011 Keqiao Textile Expo: Concentrating On Creating "International Standard"

2011 China Keqiao International Textile Fair (Autumn) opens soon, and preparations are basically in place.

Professionalization, internationalization and scale are the three business cards of Keqiao Textile Expo. In order to create the "internationalization" card, the pace of China Textile City and Exhibition preparatory side has never stopped.

In recent years, with the expansion of the scale of exhibitors' exhibitors, the diversification of exhibitors and the increasing number of overseas buyers and the improvement of the quality of purchasers, Keqiao Textile Expo's "international norm" is becoming more and more sufficient. China's textile city has more and more global influence.

Overseas exhibitors: the exhibition area is over 1000 square meters, and the scale record is refreshed.

Let the Textile Expo become more and more "international" is the goal and pursuit of the Organizing Committee of the Textile Expo. The 2008 autumn Textile Expo, the first overseas exhibition area has become a beautiful landscape. At the autumn of, the overseas exhibitors are exhibiting more rich forms and overseas exhibitors are holding together. The autumn Textile Expo has welcomed a new breakthrough. The international textile giants are actively participating in the exhibition. Besides the participation of textile enterprises such as Japan, Korea and Germany, the ANTEPRIMA printing flower design company of Europe, one of the largest flower design companies in Europe, has made its debut. At present, more than 30 exhibitors from the Textile Expo have blocked 1000 square meters of booth area, and once again, the record of the overseas exhibitors' scale has been set up again.

After years of accumulation, the Keqiao Textile Fair has been highly recognized by domestic and foreign professionals. The stronger Matthew effect has gradually emerged in the Textile Expo, and many overseas exhibitors are expanding their scale.

The RANGTEXTILEINC. textile company from Mexico took a small test in the Spring Fair of 11, and ordered 42 square meters of special booth. For the first time, the exhibitors in the autumn fair were twice as large as the spring fair.

The Korean designers association, a Korean designer association, has been exhibiting for four consecutive sessions since 2008. It is reported that there will be more than a dozen designers and eight companies from South Korea to attend the exhibition. Every time they bring the latest Korean draft, they will be praised.

This year's Textile Expo will also be the first time to set up the "creative exhibition area". 18 Shaoxing local design enterprises join forces to participate in the exhibition. At that time, a large number of creative works of "Shaoxing Zhi Zhi" will be debuted for the first time, and will be reviewed at home and abroad.

One is from the South Korean design pioneer, the other is from Shaoxing's creative cutting-edge, the two armies "confrontation", wonderful and looking forward to.

In addition, overseas exhibition groups from Italy, Germany, Japan, Taiwan and Hongkong will meet again in the autumn of October.

There are many reasons for attracting overseas exhibitors to cross the sea and gather in Keqiao. First, the establishment of overseas exhibition areas has become one of the focuses of purchasers since 08. Only when exhibitors get substantial benefits will they be more active in exhibiting the Expo. Secondly, the Preparatory Committee has stepped up publicity efforts to release information on the Expo to foreign businessmen in the media such as Japan's "Research Institute of journalism" and "China Daily", so as to let more foreign businessmen know about the Expo. In addition, the overall quality of the exhibits has been improving in recent years, and the textile intellectual property protection measures have been increasingly improved, so that foreign businessmen are willing to show up with the latest and high-end fabrics, and no longer have doubts.

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Overseas purchasers: "catch up with 5579 people in 2010"

According to the latest statistics, about two thousand overseas businessmen have submitted a pre registration application to us. Referring to the pre registration form in previous years, it is estimated that the number of overseas customers visiting the 2011 autumn Textile Expo will exceed 5579 of the 2010 Autumn Expo.

When asked about the size of the overseas merchants of the current Textile Expo, the excitement of the preparatory committee staff was beyond words.

The smooth promotion of the investment promotion activities of the fair has benefited from the accumulation of high-quality merchants and the global marketing network.

It is reported that up to now, the Preparatory Committee has issued more than 250000 mobile phone messages, more than 150000 phone and fax and more than 630000 e-mail messages to Chinese and foreign businessmen.

At the same time, the Preparatory Committee has released the exhibition information in addition to dozens of professional websites such as the global textile network, netsheng technology, etc., but also relies on the search engine platform of the European yellow pages, Google and Yahoo websites to carry out the global promotion of the Expo.

Taiwan Textile Development Association and other well-known agencies said that the group will go to the Textile Fair to visit and purchase. Stoll, DuPont and other famous enterprises have conducted pre online registration of the exhibition.

China's light textile city has the reputation of "the world's first cloth market" since ancient times. With the implementation of the internationalization strategy, the world's first cloth market has been on the global reputation for many years.

During the whole "11th Five-Year" period, the Textile City area expanded 2 times, registered operators increased 1.5 times, and the representative offices outside the country (territory) increased by 4.6 times; around the world, about 1/4 of the fabrics were traded here; the representative offices outside the permanent resident countries in the light textile city increased from 187 in 2005 to nearly 900 now, and the foreign-funded commercial enterprises increased from 2 in 2005 to more than 80 at present; in the market, there were more than 10 thousand people in the country (territory), and more than 5200 people in the market.

With the maturing of the brand effect of Keqiao Textile Expo, the quality of professional buyers is getting higher and higher.

Keqiao Textile Expo relevant responsible person disclosed that, is not limited to the Keqiao Textile Expo, usually many international brands also frequently patronize, or even permanent offices.

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Take measures to promote the internationalization of Textile Expo

"Leading the Chinese textile market to strong dialogue with world-famous enterprises and achieving your textile business" is the tenet of Keqiao Textile Expo. "Internationalization, branding and specialization" is the principle of Keqiao Textile Expo.

In recent years, the Shaoxing county government has taken a number of effective measures to put the "internationalization" strategy into practice and effectively promoted the internationalization process of China's textile city.

The "all over the world" is known as the mobile boutique fair. It will brand, standardize and internationalize the textile city. It will conduct chain operations in all two wholesale markets and garment bases around the world. It will organize the operators of light textile city, bring high-quality fabrics, walk out of Zhejiang and go abroad to do exhibitions, so as to achieve seamless connection between fabric enterprises and garment bases.

In 2011 alone, light textile city identified eight docking activities, including "hosting the global" Middle East promotion conference in Dubai, and working with the Italy Chinese business association and Dongsheng Road International fabric sourcing center to Italy to buy the "global" Italy fashion enterprises and Textile City docking procurement activities.

After more than ten years of brand development and expansion, the China Keqiao International Textile Fair has become one of the largest textile products with the largest scale, the most influential, professional, international and informational level. It has a high reputation and reputation in the textile industry. It is a "new buoy" in the textile industry exhibition.

Recently, at the 2011 China International Convention and exhibition forum for innovation and development and the eighth "China Convention and Exhibition star" awards ceremony, "China Keqiao International Textile Fair" was awarded the "China's most influential professional exhibition" and the eighth "China Convention and Exhibition star" brand Exhibition Award.

"2011 China Keqiao international textile excipient exposition" adhering to the purpose of the Textile Fair "leading the Chinese textile market and the world-famous enterprises to strong dialogue, and achieving your textile business" and the principle of "internationalization, branding and specialization", relying on the unique advantages of Shaoxing textile town, relying on the powerful platform of China Textile City, the global textile manufacturing center and Trade Center, to gather professionals and quality accessories from various countries and regions in the world, will become another major international exhibition of textile fabric accessories in 2011.