2012 Noteworthy New Trend Of Consumption

2012, people give it too many extraordinary imagination, and this year is also destined to be extraordinary.

For today's consumers and businesses, in the new year, they still can not stop consumers' enthusiasm for shopping, nor can they stop businesses from promoting new products, just as people can not stop the progress of time.

Businessmen are still racking their brains to create new things in the shopping mall, and consumers' new consumption consciousness is constantly updated.

Looking back in 2011, business is more integrated with technology, creating new technologies around the potential needs of consumers.

2012 is not the fall of Xiaoxiang, but a brand-new beginning.

Looking forward to this year, businessmen bring more fresh things to us, and consumers show more.

Electronic wallet

Shopping brush "mobile phone" is convenient and fashionable.

If someone tells you that shopping, discounts and points can be integrated into a cell phone, the overloaded wallets can be thrown away and replaced by a mobile phone. Please don't be surprised, because the mobile payment business has quietly covered the domestic market.

The pformation of tangible wallet into invisible electronic information will bring more relaxed and enjoyable shopping experience to consumers.

One of the most convenient carriers of electronic wallet is the integration of mobile phones, mobile phones and wallets, which reduces the burden of carrying multiple cards, improves the security, simplifies the consumption payment links, and facilitates consumers to understand their shopping information.

Mobile payment refers to the way users use their mobile terminals (mobile phones) to pay accounts for goods or services they consume.

The whole mobile payment value chain includes mobile operators, payment providers (such as banks, UnionPay, etc.), application providers (public pport, campus, public utilities, etc.), equipment providers (terminal manufacturers, chip providers, etc.), system integrators, businesses and end users.

At present, Nanjing Mobile's new smart phone mobile card business has benefited 7 million of the city's mobile users. The public can take the bus, take the subway, take a taxi, even go shopping in the supermarket, and fill gas stations.

China Co truction Bank Corp and China UnionPay officially push the mobile payment business to the market.

In the near future, mobile payment can realize the evolution from small consumption to large consumption payment such as shopping and shopping.

The rapid development of electronic payment not only meets the fast living needs of more and more fashionable people, white-collar workers, business people and other consumer groups, but also indicates a revolution in the future consumption of department stores.

D2C

The gospel of designers and directed consumers

When e-commerce, such as B2C, B2B, C2C and other models prevailed, Taobao D2C mode quietly emerged, which is different from the new pattern of combining consumer and designer customization.

As a mature B2B, B2C, C2C platform, in Taobao's D2C area, designers come to the front desk, directly facing consumers.

For designers, through the strong marketing platform of Taobao Juhuasuan, designers can express their design concepts through design sketches and other related design products, and directly listen to consumers' intentions and needs. Designers can see the final sales situation by design draft and sample clothes without having to bear the risk of inventory, while the consumers at the other end change the passive acceptance of the weakness of inventory products before, and try to interact with the designer in an unprecedented way.

The first key point of this new ecological chain is the exact docking with manufacturers and logistics providers.

Behind Taobao, there are a large number of suppliers that can provide collaborative services.

"D2C not only needs to achieve 7 day supply, but also ensures that the design is the quality of customized garments, and the integration of supply chain must be intensive and intensive."

Another key point is to find premium space for designers through high value-added services. D2C brand is not just commodity, but also has many services.

The biggest subversion of the D2C platform to the traditional apparel industry chain is to find the brand premium space and high value-added services.

Designer customizing is usually labeled with high-end, high priced and niche labels. It seems that it is difficult to intermingle with the common people. It also makes Chinese designer brand most famous, but the market share is very low. Department stores also want to give them a platform, but it is difficult to maintain the flat effect.

In fact, with the development of social life, the market driven by design driven and demand has already appeared. In Europe and America, South Korea and Japan, there has been a good growth momentum. In our country, this demand is still in a state of invisibility, and it needs to be excavated urgently.

Virtual Fitting Room

- three-dimensional dynamic wear

If online shopping allows you to experience your feelings first and then buy it, can you solve the problem that you can't see and worry about buying unattractive problems? The application of Taobao has a new experience center -- show your dressing room.

Show your dressing room is mainly for users to buy and try to buy and produce a real dynamic effect of the application, before buying, you can easily choose to really suit their style of merchandise, now some independent stores have been using similar functions to improve user experience, many shopping websites in China have also applied the virtual try on application test process is both interesting and convenient, consumers quickly select products, greatly enhance the turnover rate of customers, this may also represent a trend of future shopping, without leaving home can be a comprehensive view of the world.

If the use of virtual fitting software on the Internet has made up for the regret that consumers can not try it on in person, the use of virtual fitting system in offline stores seems to be a bit of a waste in many people's eyes.

When shopping in shopping malls, there are many customers who want to help them pick money and try clothes one by one. They are really busy, but the "virtual fitting" service just solves these problems, and the efficiency of changing clothes is much higher.

In the increasingly competitive retail industry, businesses can not only enhance their product design style and quality, but also increase their turnover by providing quality customer service and innovative buying experience.

Compared with the traditional retail scheme, the appearance of virtual fitting system can provide customers with a special and new shopping experience.

This is also an excellent news for advanced customization.

QR code

Easy to shoot, to achieve a variety of needs.

Speaking of two-dimensional code is not a new technology, as early as the 90s of last century, it already exists.

In Japan and South Korea, the popularity of two-dimensional code has reached 96%.

But the wide application of Chinese two-dimensional code is especially frequent and prominent in 2011.

Today, two-dimensional code technology covers ticket recognition, group buying, commodity trading, parity, and even downloading MP3 and other entertainment content.

If you have a smart phone, you can take the two-dimensional code and operate according to the operation process. You can complete the above behavior, such as buying, or you can take the two-dimensional code to identify the operation through the related mobile phone software.

You can also make use of the bar code on the commodity label to compare the price, and then complete the realization from offline store to online online shopping.

At present, shop No. 1 has launched the "wireless 1 shop", which can be used for shopping by using two-dimensional code before the light box of bus stops. TESCO (Le Gou) has also launched related services; McDonald's has launched online orders, and has been collecting goods under the two-dimensional code line; the mobile phone has taken two-dimensional code to identify the authenticity of the train tickets.

Are you two dimensional code today?

The popularity of two-dimensional code makes the original content that cannot be materialized into a picture, just like we used to shop on the bus stop light box, in fact, it just pforms the shopping process.

For businesses, expanding their business scope is a choice for consumers.

It can be said that today's two-dimensional code technology will be fashionable and fast penetrating.

Two dimensional barcode will surely lead to a new climax of shopping.

Male fashion

Stylish men lead the new fashion market

In the past, people used "rough old men" to describe men with manly taste.

Nowadays, men who wear clothes and know how to match are more and more popular. Men who are sensitive to fashion are individually regarded as a market development group.

In 2011, the sales volume of the American fashion brand, the male business unit, increased by more than 1 times, reaching US $200 million, and the market development male group was divided into two categories.

One is ordinary wage earners, the other is "fashion pioneers".

The so-called "fashion pioneer men" is not only the art of carrying orange bags, wearing tight shirts, and wearing shoes with bare feet, but also in all walks of life and different ages.

Not only is clothing, but Chinese men spend more than their face cream, wrinkle gel and cleanser on their spending on razors.

According to the European information consulting firm, the size of China's men's skin care products market may reach $269 million this year, while the North American market is US $227 million.

Chinese men are increasingly concerned about the experience of clothing collocation and skin care products, and are eager to get advice on how to improve their appearance.

In 2011, the TV drama "men's Gang", which was shown in major TV stations, was directed by Zhao Baogang as an urban emotional drama. Besides the wonderful plot, the mature male fashion was even more vividly deducted.

JACKWALK as its official sponsorship brand, a large number of autumn and winter products appeared in TV dramas.

The brand hopes to interact with more customers through this platform, so that more people will pay attention to men's fashion.

Perhaps it is found that this market, such as the seven wolves business brand has also developed a number of leisure sub brands, and more and more loved by many men.

In the past, male fashion was mainly dominated by twenty or thirty year old youth, but the forty or fifty year old middle-aged class has become the main force of brand awareness.

Some analysts say that middle-aged men attach importance to image because they try to emphasize the psychological function of "vitality as before".

The attack of male fashion waves indicates that the lifestyle of Chinese men is changing and fashion consciousness is constantly strengthening.

V-Window

-- intimate contact between people and windows

Nowadays, businesses use interactive experience to stimulate consumers and promote consumption. Apple is a successful example.

Using interactive experience in window display, it is a "new thing" to combine traditional window display and interactive experience to create a multi touch interactive window.

The interactive window displays images onto the ordinary glass on the street glass window of the shopside, and customers click the image screen across the glass to carry out further interaction and interaction, so as to understand the shopping malls and shops to promote their products or activities, discount information and new product listing information, so as to attract the passing potential customers to interact with the super visual sensation effect.

The interactive window is not restricted by light and can be "closed for 24 hours".

The interactive window also has the function of advertising, and the recognition and image of the brand will be improved and constructive.

The probability of consumers choosing goods and buying goods will increase sharply.

In addition, the interactive display window has been developed to the present stage, and it can also be widely applied to the guidance, demonstration and information inquiry of all kinds of clubs, such as advanced hotels, office buildings, and other kinds of clubs; the intelligent large screen monitoring and dispatching of various public sectors; stage, theater, Media Exhibition Agency, disco, KTV, Museum of natural history, etc.

At present, there are interactive window applications in developed countries such as Europe, America and Japan. At the end of September 2011, a unique display screen was installed in the shop windows of Sisley St. Bella Plaza, Milan.

But at present, the domestic interactive windows are still blank, and the technology consciousness of small shops still stays in the ordinary physical display (goods display). Now the latest technology show is more advanced than the single display, but the related technology has already matured. Many domestic businesses are also beginning to discuss the interactive window technology project, and also pay attention to the interactive relationship between consumers and shopping malls and shops.

Of course, the physical display window has its incomparable artistic effect. In the future, if we can organically combine the electronic interactive window with the physical window, we can achieve the goal of killing two birds with one stone. That will be a leap forward progress.

Social shopping

Fashion store new staff

Do you want to know how people match the most popular clothes when you want to know how people match the most popular clothes when you are shopping at a shopping mall or a physical store to see what you want? But when you are hesitant about your shopping objective, with the increasing demand in this area, "social networking shopping" has come into being.

Shall I Buy is a German social networking website designed to help users get timely feedback from their friends.

When the user is shopping, take a photo or video uploaded to the Shall I Buy program.

Then you can inform your friends by pushing information, Facebook, Twitter or Email, and get their timely feedback.

And Taobao's "Tao River Lake" community launched a service between buyers and buyers "help me pick the baby" is also the same as Shall I Buy.

In fact, whether it is Taobao's "help me pick" or Shall I Buy, the online shopping platform will draw countless consumers and followers to the online shopping platform, creating an interworking and communication platform for consumers and consumers.

This kind of e-commerce based on social networking is a new derivative mode of e-commerce.

For users, this is a new e-business service in the process of making purchase decisions and sharing shopping experiences.

Social shopping quiz can effectively enhance the interaction of shopping users, help people to solve shopping problems instantly, and is also easy to find friends with similar interests.

More social shopping start-ups are springing up like mushrooms. Websites such as LC style, mogujie.com, beauty, Kidulty and so on, though they have their own characteristics, coincide with each other's purpose: helping people to buy the most effective products and increasing the stickiness of consumers. At the same time, through social media websites, they can understand and track users' real shopping behavior and preferences for products, and then improve the buying rate of consumers and drive the profits of businesses to increase.

Electronic receipt

Easy shopping + paperless environmental protection

Your pocket and wallet are full of shopping receipts, but when you need a refund for receipts, you will never find the one you need.

Many people like to keep a record of inquiries on computers, so that electronic receipts can be used sooner or later when taxes are paid.

Others believe that paper receipts are outdated and wasteful of resources.

Now, there is a technology that can solve the above problems.

Consumers can provide their own accounts or bound mailboxes when they buy and settle accounts. The background management system will automatically extract customer names, detailed list of goods, amount and so on, and store them in the internal database.

When the customer confirms the email address to the cashier, the e-ticket will be sent to their mailbox.

Paperless receipts have also become a channel for retailers to integrate digital experience into their stores. Many retailers think that this is the trend of the times, and popularity may grow rapidly.

Electronic receipts not only save retailers from buying paper and ink, but also win the hearts of environmentalists.

Several major retailers, including Tesco, are studying the development of a paperless receipt system, which mimics the checkout system used by technology giant Apple stores.

However, some experts have pointed out that it may disclose private information and become a channel for promotion of businesses and advertising companies, which may inconvenience their lives or increase their consumption potential.

However, the design of Paperless Receipts is different from the checkout system used by Apple stores. The electronic receipt is sent to the designated website address by e-mail, and customers can visit the website at any time, instead of the general e-mail inbox.

Retailers should tell customers how they will use these electronic mailboxes while providing electronic receipt services, and they should also protect these personal information.