Rational Consumption Of Luxury Goods &Nbsp; And Blindly Follow Suit Say No!

In recent years, our country

The middle-income class has created the mass foundation for luxury consumption, and the high-income class has become a loyal supporter of luxury consumption.

Asians' face saving culture boosts luxury consumption.

According to the survey, more than 70% of Chinese young consumers buy luxury goods just to have a luxury. Brand culture is not important. Let more people know that it is a luxury item. The biggest selling point is "must be the luxury goods recognized in the circle".

In addition, in the country of ceremonies, consumers purchase luxury goods for another purpose.

Luxury consumers in China are younger than other countries.

The survey by the World Luxury Association shows that Chinese luxury consumers are 15 years younger than European luxury consumers, 25 years younger than the US.

The survey of luxury consumption in China shows that consumers account for more than half of the total monthly income of 10000 yuan, and their age ranges from 25 to 28 years old.

The speed of the younger generation of luxury consumers in China is even more surprising. From 2007 to 2010, the lowest age of the mainstream consumer group of Chinese luxury goods dropped from 35 to 25 years.

The average consumption expenditure of luxury goods in the world accounts for only 4% of the total personal wealth. However, some consumers in China, especially some young people, spend 40% or more on luxury consumption.

Compared with the developed countries, our consumers' mentality is not mature.

The first batch of luxury e-commerce websites in China, Wang Hao, told reporters that "luxury consumption fever is a stage phenomenon in China's economic development. Consumer dissimilation, sign worship and other social problems reflected in luxury consumption easily lead to precocious consumption. So satisfying consumers' material and cultural needs as well as businesses should also guide scientific consumption". CEO

Take www.meici.com, for example, the products will be sold at different levels, which is suitable for consumers of different classes. The demand for luxuries is from one thousand or two thousand of wallet to hundreds of thousands of Hermes. Each patronized customer can choose the right products according to his preference and tolerance, and enjoy many discounts below the counter.

What's more, what the West Fashion pays more attention to is the training of Chinese consumption for fashion and luxury goods. M-zine is a good system.

As an online luxury electronic magazine, the western fashion hopes to bring the latest fashion information and the latest trend of luxury goods to consumers in China for the first time, and guide people how to treat luxury goods correctly. If we improve our fashion taste, even if there is no luxury accessory, we can find our own style.

Wang Hao said: "after studying abroad, I saw a lot of people carrying fake brand names, or though they were wrapped up in famous brands, but without any sense of collocation and fashion, I suddenly felt a sense of mission.

People's consumption ability is beyond doubt, but taste and aesthetics can not be built up with money.

I want to let you know from the West fashion that it is not the bigger the price, the more you can show your charisma. It is not sensible to blindly follow the wind and worship money. It is also useless for yourself.

I believe that with the increasing diversification of domestic luxury consumption channels and the more rational choice of people for material and spiritual pursuits, we will find a balance between luxury consumption and the pleasure of consumption.