Analysis Of The Unique Characteristics Of China'S Luxury Consumer Market

From the world

When a city gets a $two hundred diamond watch with an average salary of 48 yuan per month, this watch is a luxury item. When a city gets a five thousand yuan SONY color TV with an average monthly salary of 480 yuan, this color TV is a luxury item. When the city's people earn an average salary of 4800 yuan to buy a bottle of Chanel perfume smaller than the cough syrup or a LV handbag that is much less than a palm, although the price of this luxury may be more affordable for our salary, the concept of luxury is getting closer to the luxury essence that is not necessary for life.

Ten years ago, Mrs. Ali, 30, heard the word "LV" from her mouth for the first time because of a kindness.

A disabled friend of hemiplegia opened the net shop and sold all kinds of leather goods.

The sisters gave generously to help their friends.

Elle picked up a bag, and a week later, the delivery cost one hundred and fifty yuan of her bag, fashionable and reliable.

On the second day, I went to school to work. During the break, a girl student screamed in her mouth: Wow! LV bag, teacher, how are you fashionable? How much is it?

Innocence, like Ellie, did not know what LV was, but the sixteen year old female student had a better understanding of it than she did.

Suddenly amazed and dumb! So she had guessed the "LV" in her hand. It must be monkey king's fake.

When I went home to check the Internet, I realized that "LV" is a French leather bag brand. The price is high, which is not acceptable to the salaried class.

However, a bag, even if the whole calf skin is stripped off, why can it be sold for a price of ten thousand yuan?

As God testified, Ali had one hundred and fifty yuan in her possession of a "luxury" that she had never had any desire.

However, since then, she has never dared to use this bag as if she could not afford to eat meat. She had to wipe her mouth with a piece of oil and twisted cloth when she went out, and showed her "two days of meat eating" with her oily lips to enhance her sense of self-esteem and social recognition.

Shortly after that, Miss Ellie bought gifts for her family and friends as a result of studying and visiting Britain.

When entering a shopping mall in London, almost all the top brands of the world are gathered here. The startling letters and signs are like the storm that has come to the surface.

At that time, Ellie kept telling herself, "I won't catch up with that."

When she walked out of the boutique with a Burberry bag called "bridle", she felt a sense of vertigo which was almost elated. It was as if she had been carrying a one hundred and fifty yuan fake LV to show her face.

The luxury price is 550 pounds, so extravagant that it makes her feel guilty.

She could not help but think of buying meat pigeons in the vegetable market. She paid twenty yuan for a bargain and gave two yuan to the bargain. She also received the sarcastic remarks about a serious inverse proportion between the selling and the bearing of the pigeon dealer.

Back in the country, Ali couldn't find the occasion to carry this luxury item. The expensive "Burberry horse reins" had been wasted in China.

35 years of blink of an eye, suddenly found that the office has a LV or Gucci, even the university has not yet graduated from the intern also carrying LV swagger across the market.

Ellie couldn't help feeling a bit nervous. As if the luxury had a shelf life, there was no shop in the village. So in an ordinary day, the Burberry reins that had been stored for many years finally came out magnificently and gently.

On the same day, Ms. Ali talked with her female colleagues about buying the "Burberry Horse Bridle" experience. It was very much like a celebrity biography. The source of celebrities is London, not underground factories.

The girls seemed to have been inspired and talked about their LV or Gucci allusions. They wanted to put the invoice of Champs Elysees street in Paris or a store in Huaihailu Road directly on the surface of the bag.

The interns who haven't graduated from university heard the stories of their forefathers, and announced with pride, "my LV bag, my PRADA sunglasses, my Chanel little suit, are bought online, and they don't add up to five hundred yuan. Don't calculate too much."

After that, a string of proudly laughter broke out in the young chest.

Ms. Ellie and her female colleagues were stunned, and at the same time there were 00 laughs of stealing and stealing.

After laughing, they invariably felt that some acid water was flooding up in the mouth. As if the princess was in pain, wearing crystal shoes, she had made the princess dream of Cinderella wearing glass shoes.

It is just that they may not have thought that wearing crystal shoes or glass shoes is not much related to whether the prince will dance with their hands.