Developing The Shanxi Women's Trousers Industry Actively And Rapidly

In 2011, after occupying 70% of the province's market, "Song Yao" took the Shaanxi army. Women's trousers The posture of the leading brand appears in all kinds of media in the industry, so the concept of "Shaanxi style" women's trousers appears in the Chinese women's trousers industry.

On the selection of fabric accessories, a large number of high-tech elements are used to meet consumers' needs for environmental protection and health. Combined with civilian trousers and international frontier information, we can fully tap the details and integrate all the elements that can be used to create a feast for vision and feeling: golden chain heads, platinum buttons, dazzling drill, beautiful embroidery, fabric luster and texture, all of which show strong practicality. Idea The low-key luxury and elegant dignity into the product softly.

Clothing has always been associated with the most fashionable southern cities and Beijing, Shanghai and other metropolis, while the northwest is always regarded as backward and closed. Women's trousers are evenly distributed among many brands in Guangzhou and Zhengzhou. Shaanxi has no advantage regardless of time and place, but it can develop quickly and steadily in just 4 years. region Industry is a miracle of Chinese trousers industry.

The representative of the "Shan style" women's trousers, Yao Yao, is known as a "dark horse" in the industry. Not only the performance and reputation have been climbing steadily, but also the style and positioning are unique, precise and clear: there is no lack of rigour in fashion, the beauty of the classic is not lost, and the quality and technology are integrated into the length of Guangzhou women's trousers and Zhengzhou trousers. Although it is located in the northwest, the style development and production process can synchronize with Guangzhou, and after the product line is perfected, the price strategy and market strategy directly determine the middle and high-end consumer groups, which makes up for the shortcomings of the single product pants style, and adds the space for choice and fashion for the picky mainstream consumer women.

Geographically speaking, the southern "cowboy leisure" style covers Guangzhou, Hangzhou, Zhuzhou and other places. This is because Guangzhou has the earliest start, the largest brand and the relatively concentrated production base in the single product trousers, so it is more representative to create the first garment of China's apparel industry. The Central Plains's "chemical fiber classic" style includes Zhengzhou, Beijing, Shijiazhuang and other places. Among them, because of the convenience of logistics, and the earliest exploration of the self-made style of chemical fabric, Zhengzhou has achieved local industry in a short span of five years, and has produced a large number of women's trousers brands and many industrial incubators.

Shaanxi women's trousers first started in Li Ka Tsuen, as well as other city village workshops in other parts of the country, a large number of imitation brand name storm, so as to make profits. In 2002, Zhengzhou women's trousers brand began to enter the northwest, and some brands achieved good results in the process of market development. Especially, M·SUYA, some of the leading businessmen in Shaanxi started to copy this pattern.

However, due to the unclear idea at the beginning, only for the accumulation of the original original funds, there is no clear understanding of the further development and operation of the brand, so it is not a strategy. It only has more registered names than the processing of Li Ka tun. The style and mentality of the products follow the route of Zhengzhou, and get a return at a lower cost.

Shaanxi Women's trousers, as the leading brand of China's ten largest women's trousers, have always regarded "breakthrough and innovation" as the key to the development of enterprises. The slant trousers and seamless trousers, which were pioneered by Shaanxi style women's trousers, once swept the trousers industry, led the Shaanxi Women's trousers to China and laid the status of the Shaanxi Women's trousers industry in the Chinese apparel industry.