Children'S Clothing Enterprises Are Weak &Nbsp; Three Major Problems Impede Development.
According to the statistics, at present, there are about 171 million children aged 6 and 16 in China, and about about 10000000 newborn babies are born every day.
The exciting data show that the future of children's clothing market is very bright.
However, what we have seen is not as good as expected.
Now the children's wear market is in a state of weakness and is almost a melee stage. Therefore, children's clothing enterprises
Shuffle the cards
Soon.
Throughout the Chinese children's wear brand market, many children's wear enterprises are in a state of weakness. The current age of children's wear market in our country is not meticulous and professional. The clothing of children in China is almost in a mess. The concept of the children's clothing market is very confused, and the designer's development ability is not enough. Children's clothing products are homogenized and the industry's starting point is low.
clothing
The quality of personnel is not up to date, market positioning and planning are not taken seriously. Six
problem
。
Children's clothing business is the most serious problem.
There are three major problems in the development of children's clothing enterprises.
First, clothing companies rely on Design for survival.
But many excellent children's designers often don't stay too long. With the change of designers, children's wear design will be faulting.
This is a fatal blow to children's clothing enterprises.
Two, because the design scale of Zhongda children's clothing is difficult to grasp, this is also the key factor that causes many children's clothing enterprises to break through.
Therefore, the vast majority of children's clothing enterprises in Zhongda children's clothing enterprises can make children's clothing very good, but they can make Zhongda children's clothing enterprises with a long lasting height.
Three, the quality of some children's clothing enterprises is difficult to maintain lasting and stable, which seriously affects the credibility of their brands.
According to the market analysis and investment strategy research of Chinese boys' clothing in the 2011-2016 years, it shows that at present, the consumption demand of children's clothing in China is about 2 billion 300 million yuan.
It is estimated that demand will increase at an annual rate of over 10% over the next few years.
But even in such an optimistic way, if the domestic children's clothing enterprises themselves do not have the level to meet such a huge market, it is all in vain.
At present, there are common problems in domestic enterprises, that is, the price of children's wear products is high, the market is narrow, the brand design is not pure, and the quality needs to be improved.
This series of problems have restricted the development of children's clothing enterprises in China, especially the development of children's wear brand (children's wear brand).
At this moment, the domestic children's clothing market is in the process of shuffling. Some enterprises without strength and enterprises without risk aversion will be eliminated in the future.
The future development of children's wear enterprises has a long way to go.
Although we have a lot of complaints about children's clothing enterprises, we have put forward many shortcomings, but in fact, this shows that we are optimistic about the children's clothing industry in the future, and are full of expectations for children's clothing enterprises.
It is precisely because there is more expectation that there is demand.
Therefore, the future development of children's clothing industry has all aspects of concern and supervision, and there will be breakthroughs.
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