Shishi Textile And Garment Foreign Trade Enterprises Enter Cold Winter
The year of the dragon is approaching, which should usher in the new year's peak season.
Spin
Apparel foreign trade enterprises, however, have experienced a worsening day of orders.
In the past few days, Mr. Gong, who has been engaged in clothing trade for many years, can not find a little bit of joy and happiness.
The company was so cold that only one of them hung his head and sighed in the office because he was not in business for half a month, and he was at a loss.
"Low volume and low price"
Order
Generality
"Exchange rate fluctuations, rising raw material prices and rising labor costs can be digested by market demand. In other words, wool will come out on sheep.
However, the decline of rigid demand is the most terrible.
But once demand is reduced, it is horrifying.
Last year and the first half of this year, many foreign trade enterprises did not want to take orders because of large exchange rate fluctuations and thin profits.
But now it is not available. "For the recent change in the European and American markets, many textile and garment enterprises have similar feelings.
Europe and the United States debt crisis dragged down the global economic downturn, coupled with the unemployment rate rising, inflationary pressure increased, consumers increasingly tighten purse, which makes European and American merchants have to reduce procurement plan.
According to the relevant data, in 2011 1-8, China's textile and clothing exports
Increase
It has remained above 20%. However, the adverse effects of the debt crisis in Europe and America on China's textiles and clothing began to appear in September, and the growth rate of textile and clothing exports fell to 14.8% in that month.
In October, China's textile and clothing exports continued to narrow.
From the bulletin issued by the Ministry of Commerce, we can see that in October, China's textile and clothing exports totaled 19 billion 650 million US dollars, an increase of 10.4%, of which 7 billion 450 million US dollars in textile exports, an increase of 18.4%, and 12 billion 200 million US dollars in clothing exports, an increase of only 6%.
In addition to trade data, the Canton Fair, which can best reflect changes in external demand, also conveys unoptimistic market signals.
The reporter learned from the textile and garment enterprises of the 110th Canton Fair that today the market in Europe and America is not as good as before, even worse than the financial crisis in 2008.
"The most obvious feeling of this exhibition is that the volume of traffic is not as good as before. Some large customers in the US market did not come. Instead, customers from Brazil, Russia, Turkey and other countries grew up."
A clothing Limited company official told reporters.
At the Canton Fair, nearly two hundred newly developed sweaters were displayed on the company's booth. The company hopes to attract more foreign businessmen's attention.
However, even if European and American businessmen stopped to negotiate, the exhibitors were still unable to get excited. "The new acquaintances of American businessmen also have, but the price they offer is relatively low, so the profit is not high enough to talk about."
The person in charge said.
"Breaking cocoon and pforming butterflies" depend on the core
compete
product
Judging from the current situation at home and abroad, the export situation is not optimistic. The main reason is that the impact of the debt crisis in Europe and the United States is difficult to eliminate in the short term. Due to the impact of raw materials and labor costs rising, some businessmen consider that the price advantage of Chinese textile and garment products is gradually losing, and start to pfer a small number of orders to Bangladesh and Vietnam.
According to the analysis of relevant officials of Shishi Office of Quanzhou inspection and Quarantine Bureau, it is pointed out that under the current situation, the clothing foreign trade enterprises should not just complain about the big environment. What should be done most is to make timely and accurate market judgement, actively adjust the product structure, and create profits under the unfavorable situation of "low volume and low price".
"Even if the order quantity falls, the demand will still be there. The most important thing is to see how you do the market."
The official said, "we must change our thinking now in the US and Europe market.
Compared with Southeast Asian countries, our cost advantage is no longer in existence. For the enterprises themselves, we should think about how we can create greater profit margins.
In the 60s of last century, there was a popular saying: "if you don't slip your mind, there will always be more ways than difficulties."
When many clothes and foreign trade enterprises were still struggling in the haze, reporters learned that in November last year, the 110th three Canton Fair, our city's bra bra company and Huaqi company rely on the products that are not competitive, attracting a large number of merchants.
It is reported that Dina product is characterized by R & D personnel combined with consumer comfort needs, using many high-tech functional materials.
Huaji's cold pfer printing product was first exhibited at the Canton Fair, and was surrounded by many European and American businesses, becoming the focus of attention of the industry.
In 2012, Shishi textile and garment will march toward science and technology.
Yesterday, reporters learned from the relevant departments, in 2011, Shishi declared 9 national projects, 17 provincial projects, 27 Quanzhou municipal projects, 8 Quanzhou science and technology awards, and 115 Municipal Science and technology projects and science and technology awards.
The textile and garment industry is a pillar industry of Shishi. In recent years, the enterprises in our city focus on the requirements of the construction of independent innovation system, with the help of the foundation and advantages of traditional industries, and through integration, innovation and management, establish the industrial line of high efficiency production lines, distinctive products and differentiated brand clothing, and constantly upgrade the garment industrial clusters.
According to the responsible person of Shishi clothing chamber of Commerce, last year, influenced by the international financial crisis, textile enterprises generally faced a series of problems, such as market shrinkage, high cost of export exchange, financing difficulties, declining efficiency, and increased labor and electricity costs.
Therefore, Shishi enterprises in 2012 will continue to insist on pformation and upgrading, and gradually develop from exports to domestic sales.
In the case of a relatively shrinking international market, we seize the opportunity of the state to expand domestic demand and people yearn for the consumption psychology of ecological and natural textiles, constantly develop new products, enhance the content of science and technology, and create autonomy.
brand
We should do everything possible to expand domestic sales channels, enhance technology content and occupy the market.
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