Tian LAN Tail Cargo To Build A New Mode Of Retailer Industry

Recently, there are three new stores in Tian Lan's tail cargo, namely, Tian Lan's tail goods Shijingshan store, Tian LAN tail goods Shunyi store, and Tian LAN tail goods Miyun store opened in Beijing. By the end of 2011, there were 10 major specialties in the Beijing region. Store The business area is more than 150 thousand square meters.

Since the opening of the first brand inventory professional store in lizze bridge in 2007, the goods have been supplied with high quality goods. Refinement The service has won the favor of the vast number of consumers. In the past two years, it has gained popularity in the mass consumer market.

Make good service to the people.

At the end of the year, when most enterprises stick to their positions in the winter and closely monitor the sales performance of the terminal market, Tian Lan's tail products unexpectedly go to the outer suburbs, and play the three trump cards in the suburbs of Shijingshan with the three pillars: the Tian LAN tail goods store in Shijingshan, the Tian LAN tail goods store in Shanghai. Tian LAN tail cargo Miyun store. A professional brand inventory service provider with a strong market as its support will go all the way to the suburbs of Beijing.

Tian LAN cargo terminal, located at the apple orchard subway transportation hub, is the second store opened by 100 business groups in Apple park. Its business area is 8 thousand square meters, which is divided into 2 storehouses. The mall is located in the first comprehensive shopping center of Huimin in the west of Beijing. It was officially opened in December 24, 2011. After the opening of the mall, it will directly benefit the daily consumption of 300 thousand residents around apple orchard. It is understood that after the opening of the Huimin mall, the flagship store of Tian LAN, it is separated from other stores' brand stock professional stores. Apart from the brand shoes and clothing of the main store of Tian LAN goods, there are also additional formats such as street clothing stores, Xidan down clothing stores, North Xin vegetable market and special morning market. The unit price is between 80~300 yuan. Catering to the development of the local market, we build a shopping mall with Huimin as the theme, and strive to become an influential commercial complex in apple orchard business circle.

The Shunyi store, which opened in December 28, 2011, is located in Guotai shopping plaza, Hongcheng garden, Shunyi, which is the "gateway" of Shunyi connecting Beijing city and the site of traffic fortress. It is understood that after Tian Lan's tail cargo is settled in Shunyi, it will continue its line of affinity to the people and follow the inherent business mode, which is the main brand commodity. Such as: brand women's men's shoes (sports, leisure, fashion, business), boutique women's wear, business men's wear, sportswear and so on. The price advantage of domestic famous brands plus the tail cargo is believed to be favored by local consumers. Besides, the people of Shunyi do not have to climb long distances to explore the tawdry goods in the urban area.

In January 1st, tenth shops of Tian LAN tail goods opened in Miyun and were officially opened. It opened the door of the suburbanization of Tian Lan's tail cargo and the strategic positioning of the rural central business circle.

At present, the business of Miyun city is mainly based on traditional department stores. Miyun's business matching will be improved and the shopping format will be richer after Tian Lan's tail brand chain store has been established. To make up for the vacancy of the 500 thousand resident population for non mainstream consumption demand.

Liang Jiliang, a famous commercial real estate planner, put forward the new concept of "neighbors" to help the expansion of the chain of Tian LAN chain and help Tian Lan's tail cargo enter the blowout period. Liang Jiliang said that with the accelerated pace of urbanization in China, large and medium-sized cities will emerge with different characteristics of the economic circle. The scope of radiation in traditional business circles will also shrink. Therefore, the "neighbourhood" business model is the inevitable trend of the development of chain enterprises. But at the same time, once the promotion of chain brand is changed, the elements of market scheduling, business value and cultural consciousness will be adapted to the new market atmosphere. People will have a clear understanding of this kind of thing and produce a brand dependent effect.

Participating in the competition of department stores

According to data statistics of Tian Lan's tail cargo operation center, in 2011, there were 2 million 700 thousand environmental protection bags for all stores in Beijing area. Today, Tian Lan's tail cargo has become a synonym for good quality and low price. With the quality of consumer awareness in the domestic market, we are constantly adjusting our business strategy to improve the market operation ability of the company.

Beijing tiptop international marketing planning Co., Ltd. has been planning and marketing of Tian LAN goods for the past two years. In the past two years, it has vigorously opened up territory in professional chain stores, and expanded the business area and business category. At the same time, the brand consumption market of Tian LAN tail goods almost showed a trend of geometric multiplication. Business competitiveness is becoming more and more powerful, and what follows is the long-term development strategy. According to Xie Xiaodong, general manager of Beijing District of Tian LAN tail cargo, "Tian Lan's tail cargo is developed step by step on the basis of the stock shoe industry today. The commercial real estate sector has a growing voice. In the late stage of operation and development, we are trying to increase our leisure, entertainment and catering facilities according to different markets, and to transform the" one-stop "theme shopping center to develop our Tian LAN chain brand. At the same time, it allows ordinary people to enjoy the convenience brought by business development.

The three step is to develop the strategic mode.

Since the development of Tian Lan's tail cargo, we have made an example in the tail cargo garment industry. The 7 stores in Beijing have been successfully operated, gaining market recognition, maintaining stable passenger flow and steadily improving the credibility of the market. This can not be separated from the professional services of the orchid market. We can see that Tian LAN is a successful case in the positioning of the main commercial area. It is a good example for China's tail cargo market. It realizes standardization and standardized management in the development of the tail cargo market, and protects the common interests of production, sales and consumers to the maximum extent. This is the first step in the commercialization of Tian Lan's tail cargo, and is the guarantee for its continuous competitive vitality.

Strategic adjustment is a development opportunity and an effective means to make the market bigger and better. The commercialization of the district is moving towards communitalization, and the operation of Qinglan and Qinghe community store proves the successful implementation of the second step strategy. Liang Jiliang, a famous commercial real estate planner, said that over a long period of time, the impact of excess liquidity has gradually emerged. A large number of capital has entered the real estate and commercial real estate sector, resulting in asset price bubbles. Commercial property rents have increased rapidly. The cost of property has accounted for more than 60% of the total cost of the retail business. If these enterprises want to break through the bottleneck of expansion, they must jump out of the limitations of opening shops in the prosperous commercial district.

At the end of the year, Tian LAN relies on the powerful urban influence of the tail cargo to launch the third step development strategy. The market goes to the outskirts of the dense cloud, carries on the direct attack way to open up the market, the brand-new management angle of view and the market operation pattern, the brand promotion of Tian Lan's tail goods takes the suburbanization strategy as the direction of operation, the three step strategy is expected to further upgrade, and the terminator of the market has a long way to go.