Shenzhen People's Consumption In Hong Kong Is Accelerating. &Nbsp, Clothing And Shoes Are Still Favorite.

The proportion of Shenzhen people shopping in Hong Kong has not been to 72.73%27.27%.

A survey of Shenzhen residents' shopping in Hong Kong published in 2011 yesterday

Shenzhen's consumption in Hong Kong is accelerating.

Shenzhen people's consumption in Hong Kong has become increasingly fierce. It is estimated that Hongkong's total retail sales of social consumer goods in Shenzhen last year exceeded 5 points. Yesterday, Shenzhen's retail business association and Shenzhen Chain Store Association released the 2011 Annual Survey of Shenzhen people's shopping in Hong Kong, showing this grim situation. trend 。 A member of the Shenzhen Political Consultative Conference recently proposed a proposal to set up a tax exempt area to prevent consumption spillovers.

investigation

Hongkong clothing and shoes are still the most popular among Shenzhen people.

Most people in Shenzhen have experience of going to Hong Kong. What do Shenzhen people like to buy in Hongkong? clothing And shoes.

According to the statistical analysis of 2116 effective samples of Shenzhen Wanren market company, "2011 people in Shenzhen consumption survey" shows that the proportion of clothing / shoes purchased in Hong Kong is the highest, reaching 55.98%, followed by cosmetics by 46.27%, and the proportion of household appliances / digital products and daily products is more than 30%. Jewelry, cigarette / liquor / tea and leather goods accounted for more than 15% of the bags, and the proportion of other commodities is relatively low.

From a gender perspective, women buy cosmetics, clothing, shoes, daily necessities, medicines / health products, home appliances, digital and jewellery, and so on. Men buy mainly clothing / shoes, home appliances / digital products, medicines / health products, daily necessities, cosmetics and tobacco / wine / tea.

The reason why Shenzhen people choose to go shopping in Hongkong is mainly "products". style "Variety, strong selectivity" and "equal goods, cheaper than Shenzhen" and so on.

From the analysis of "shopping in Hong Kong" and the corresponding analysis of consumers, Gao Chi and high-income deep family groups have the highest proportion of shopping and the highest frequency in Hongkong. According to statistics, people who are keen on shopping in Hongkong account for 16.88% of the total income of 20000 yuan and above, while only 1.46% of those who earn 5000 yuan or less, accounting for 9.39% of undergraduate and above, only 0.88% of junior middle school students and below.

unscramble

Go to Hong Kong to fight soy sauce

A sharp rise in proportion

The reporter compared the shopping situation in 2010 to Hong Kong. There are several groups of data that are very striking and abnormal.

In 2011, Shenzhen resident accounted for 27.27% (at least 1 times) for shopping in Hongkong, which was more than doubled to 11.41% in 2010. From the frequency of consumer shopping in Hongkong, the proportion of shopping in Hongkong at least 1 times a month has increased from 19.36% in 2010 to 25.30%. This shows that the group who is keen on shopping in Hong Kong is not only getting bigger and bigger, but also more and more customers are coming to Hong Kong.

Another group of comparative analysis data on the purchase of products is also a shame: in 2010, Shenzhen people went to Hongkong to buy less than 10% of daily necessities, accounting for only 9.36% of the proportion. In 2011, this proportion has increased to 30.85%, which is three times the original. When investigating the reasons, it is seen that in 2011, the price of Hong Kong dollar has depreciated, and the Hong Kong dollar has depreciated against the renminbi. Consumers are buying cheaper commodities in Hongkong than Shenzhen, and more famous international brands.

According to various data, Shenzhen people shopping in Hong Kong is gradually becoming the mainstream choice of many Shenzhen people's consumption from the original minority and occasional shopping behavior.

voice

CPPCC members put forward countermeasures:

Establishment of tax free zone

According to the above data, if the data of Shenzhen's resident population are 10 million 357 thousand and 900 according to the sixth national census data, the population aged 15-64 will be 9 million 156 thousand and 400. In 2011, there were about 2 million 500 thousand shoppers who had been shopping in Hongkong, and about 630 thousand people went shopping in Hongkong every month, plus 1 million 865 thousand people who were spending 74.40% other consumers in Hongkong. According to the consumption of 2000 yuan per person, the consumption of Shenzhen in 2011 was at least over 18 billion 850 million yuan. In 2011, the total retail sales of social consumer goods in Shenzhen amounted to 352 billion 800 million yuan, and Hongkong split nearly 5.3% in 2011. "Here, the president of the Shenzhen retail association is excited," if we do not take any measures to allow consumption to flow, it will not only affect the development of Shenzhen merchants, but also affect the growth of GDP in Shenzhen. The Shenzhen municipal government should pay enough attention to this phenomenon.

Hua Tao pointed out that a few days ago, the report of "Hongkong people's Shenzhen business injury" attracted the attention of the industry. Recently, the association's organization has further explored the consumption in Hong Kong. At the just concluded Shenzhen CPPCC meeting, the CPPCC members of the business community submitted a proposal to "strive for the reduction of consumer goods import tariff policy to the central government and create the core elements of Shenzhen's international consumption center".

The proposal pointed out that in the face of enormous pressure on exports, there is greater potential for consumption to stimulate economic growth. Shenzhen has also proposed the goal of building an international consumption center. However, Shenzhen, which is adjacent to Hongkong, is facing a grim situation of consumption spillovers. Pushing forward the reduction of tariffs on consumer goods, expanding imports and narrowing the difference between Shenzhen and Hong Kong is a necessary strategy for Shenzhen to boost consumption.

The proposal suggests that the Shenzhen municipal government should strive to reduce the import tariff of consumer goods to the central government as soon as possible, and strive to lower the import tax on consumer goods, including excluding some commodities from the luxury catalogue, lowering tariffs and increasing imports. In addition, Shenzhen can follow the example of Hainan to set up offshore duty-free policy, set up a certain range of duty free zones and duty free shopping malls, increase the competitiveness of Shenzhen's cities and Shenzhen enterprises and Hongkong and Hongkong counterparts so as to maintain stable growth of Shenzhen GDP and social zero, and win time for Shenzhen to build an international consumption center.