9 Han Style Women's Clothing Enterprises Are Among The Top 60 In The Country.

The reporter learned from the Wuhan clothing trade association. In the 2011 China clothing association's ranking, 9 enterprises in Wuhan were selected to be the top 60 in the country's women's clothing. Turn around 。

The Wuhan Clothing Trade Association yesterday introduced that the China Clothing Association recently announced the top 60 ranking of women's clothing in China last year, and 9 enterprises in Wuhan were selected, namely, cat people, red men, Yuan Tian, Taihe, Pavia, Zi Yan, Futian, and Rong and Kang Li. "The top 60 companies in the near 1/6 are Wuhan enterprises." Commerce Chamber Secretary General Li Qunbao said that this proportion is the highest among all provinces and municipalities in the country. Revival On the way.

Chinese enterprises occupy 1/6 seats

"Occupy 1/6 seats in the top 60 of the nation, and Han style clothing accounts for the largest proportion." Li Qunbao, Secretary General of Wuhan clothing trade association, excitedly said that the sales of Han style clothing reached 30 billion last year, ranking sixth in the country.

In the 90s of last century, the clothing rate of the Han group headed by Taihe took the lead in the brand line. The eight garment enterprises made a great contribution to the China International Fashion Show. In 1997, Taihe asked Qu Ying to make a brand endorsement in CCTV.

However, a few years later, the disorderly competition upset the pattern of Han style clothing. Because of the low threshold of the clothing industry, there were a lot of Companies in a variety of ways.

Why did the Han style clothing decline? Li Qunbao admitted that the boss of clothing was not very educated and too smart. He could count the small bills as a big account.

Han style clothing should have a leading sheep.

To revive the Han style clothing, clothing bosses "brainwash" and re attack. "Before Han style clothing is purely winter clothing, mainly cotton clothing, jacket, leather, feather clothing and other winter products, but the summer is longer than the winter days, winter clothing sales time is short, so the Han style clothing is mainly based on winter clothing, to the four seasons clothing development strategy." Taihe costumes said.

The red man hired professional managers, and took out 10% of the sales volume for R & D, opened design rooms in Shenzhen and other places, and invited Korean designers. Not long ago, the spring and summer conference was held in 2012, and the order system was used to reduce the backlog of inventory.

In the past, Han style clothing went on a wholesale route, and now many enterprises are on the retail brand line. This year, Kang Li invested 200 thousand in building a terminal image store. Wuhan Rong Rong, Bo Meijia and other enterprises to the overseas returnees to take care of. This year, he earned 100 yuan in a winter suit and sold 210 thousand pieces. Aidi opened an online sales platform and sold only about 1000000 yuan for singles day.

Li Qunbao said that there are more than 1600 women's clothing processing enterprises in Wuhan, which is a large-scale production base for women's clothing. There are seven wolves in Fujian and YOUNGOR in Ningbo. These leaders promote the development of local clothing. The advantage of Han style clothing is not to lose the volume of wholesale run, but also to create a brand and build a leading enterprise.

The number of enterprises entering the country ranks first in the country.

In recent years, in order to reshape the brand of Han school, Wuhan garment enterprises have been developing both inside and outside. They have set up R & D centers in Shanghai, Shenzhen and other places. Some of them have also hired Italy and Korea's design aid, and joined up with international fashion to create high-end brands. Taihe also won the national well-known trademark last year.

In addition, enterprises such as cat people, Bai Weiya, and Rong have "embraced and attacked". They have been invited to the Expo and exhibitions to show the style of Han style clothing and enhance the popularity of "Chinese clothes".

According to the statistics of Wuhan clothing chamber of Commerce, there are more than 1600 large and small garment enterprises in the city. Last year, the sales of Han style clothing exceeded 30 billion yuan, an increase of 10-15% over the same period last year. "Some of the Hubei people who went to work in the coastal garment enterprises have begun to return to local clothing enterprises." Li Qunbao said.

Li Qunbao analyzed that in the future, the Han style clothing enterprises will take the road of diversification and multi-level development. On the one hand, they will form a leading enterprise in the industry, create a batch of brands that can be heard in the whole country, and at the same time, they will also take into account the needs of the masses. Some small businesses will continue to focus on wholesale volume.