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Interview With Chen Xianhong, Chairman Of Beijing Asia Mom And Baby Products Co., Ltd.

2012/1/19 10:58:00 114

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Asian mother, Asia fashion expert in maternity underwear. Using Japanese mainstream design element It is popular in Asian mainstream countries. trend For Asian mothers. fashion Comfortable wearing experience.

Asian mothers first launched the "520" standard system in China, including 5 coefficients, water absorbency, support, breathability, antibacterial and cleanliness; 2 dimensions, spatial dimension and plane dimension; all products are strictly controlled according to this standard, and provide 0 pressure underwear experience for mothers and mothers. 280 days before birth, 240 days after birth, 520 days of full care, to achieve the dream of women breeding and perfect recovery.

Asian mothers' unique business philosophy and brand effect make Asian mothers Pregnant and infant The brand has gradually opened up the market and enjoys a high reputation both at home and abroad. In order to understand the real meaning and development trend of Asian mothers' brands, World clothing shoes and hats net The reporter interviewed Chen Xianhong, chairman of Beijing Asian mother and Baby Products Co., Ltd.

　　 Reporter Chen Dong: Asian moms are the best selling underwear brands for pregnant women in the current pregnancy and baby industry. What are their brand story and entrepreneurial history?

　　 Xian Hong Chen In 2001, after years of professional research and practice, the team of Asian mothers began to serve the most professional and popular maternity lingerie brand in Japan. Among the four most popular underwear brands in Japan, three brands are the target of Asian mothers' long-term service.

In 2004, the Asian Mother project was officially launched. The natural and healthy raw material quality, outstanding artistic design, intimate and enthusiastic professional service, and fashionable and healthy collocation make Asian moms quickly become one of the most popular brands of the new era.

Function, environmental protection and fashion have become the primary prerequisite for modern mothers to choose maternity underwear. The success of Japan has made Asian mothers more confident to serve more Asian women. China has become the first choice for Asian mothers to enter Asian markets. In order to serve more Asian women, Asian mothers are constantly attracting all kinds of talents, assembling professional designers from Japan and Hongkong, combining foreign advanced product design and customer service concept with China's mature production and processing industry to provide consumers with unprecedented product value. consumption Experience. By the end of 2010, the design team of Asian mothers has reached more than 200 people. It has assembled outstanding designers from all over Asia, dominating the trend of Asian pregnant women's underwear market.

In 2005, Asian mothers first worked with the Lenzing Co in Austria. The maturing conditions and advanced technology of this wood pulp fiber made Asian mothers strictly control the quality of fabrics at the source. By 2009, Asian mothers had cooperated with Karin international, DuPont lycra and French Nuo lace. In order to better control the quality of products, Asian mom built an industrial park in Gaomi, Shandong, covering an area of 50000 square meters, with more than 1000 professional workers.

Underwear sales for Asian moms are just the beginning. With the success of the underwear section, Asia mama will gradually expand into the window of the new fashion mothers.

　　 Reporter Chen Dong, would you like to introduce the brand characteristics of Asian moms?

　　 Xian Hong Chen Asian mothers come from Japan's brand design concept. It is mainly summarized as follows: under the style of simple design, fine tailoring, material and environmental protection, the professional mind emphasizes comfort and health. For the expectant mothers in Asia, it provides the grace and care of women's demeanour in a special period. Asian Mother's underwear design is neither cumbersome nor extravagant, but shows a first-class quality and fashion in tailoring and fabric quality. It is a brand loved and liked by mothers in the new era.

Asian mothers insist on providing first-rate products at reasonable prices. We advocate a comfortable, fashionable and healthy lifestyle. Every "Asian Mother" underwear product contains infinite love and fashionable design concept. It helps mothers to spend the most beautiful and happiest days of new life. {page_break}

　　 Reporter What is the brand positioning and image of Asian mothers?

　　 Xian Hong Chen Brand positioning: Asian Fashion pregnant underwear expert, Japan's top underwear designer and Japan's senior pregnant and infant experts work together to create suitable underwear for Asian mothers.

Brand image: fashionable "520" maternity dress, the first launch of the "520" standard system, comfortable and healthy, at the same time keep up with the international underwear trend, healthy at the same time get rid of bloated, fashionable and elegant.

　　 Reporter What are the characteristics of Asian moms? Can they be specific?

　　 Xian Hong Chen The product design of Asia mama is from the Japanese underwear master. The selection of products strictly follows the "520" standard system. The latest six way diamond method is used. 這樣的編制法使布料具有高度的吸汗散發功能以及卓越的透氣性，肌膚每時每刻都能呼吸，感受大自然般的自由與美妙;特有的纖維組織設計滿足基本的支撐作用，貼心呵護媽媽的身體不受外界的影響;在內衣內層織物中采用了世界領先水平的JLsun SCJ系列抗菌劑(中國發明專利ZL93103631.3)，具有非溶出性抗菌、抑菌作用，已經通過了日本紡織檢查協會等多家國內外權威機構檢測，證明其對MRSA金黃色葡萄球菌、大腸桿菌、白色念珠菌、肺炎桿菌等具有優異的抗菌作用，并具有良好的安全性;在材質上選用綠色環保的天然纖維，這是一種高科技物理處理過的單體纖維，由四根管狀排汗纖維構成，每根管狀排汗纖維內含64根超細纖維，共有240個透氣孔，干凈柔軟，有效阻斷不干凈的纖維組織通過內衣滲透到女性體中，精心呵護女性健康

The process design pays more attention to details and reflects professionalism. At the same time, it emphasizes the comfort of wearing and the functional characteristics of health care. Designed for the development of Asian mothers cup shaped and bowl surrounded, super elastic fabric, plus according to the characteristics of human body meticulously tailored, self-cultivation at the same time to achieve zero pressure, effectively protect the baby's healthy growth in the abdomen.

　　 Reporter Chen Dong, can you tell me what is the classification of Asian mom brand products?

　　 Xian Hong Chen At present, there are two kinds of Asian mothers' brands. First, according to time classification, it can be divided into pregnancy series, lactation series, postnatal repair body sculpting series and mother's home clothes series. Two, according to the characteristics of products, they can be classified into brassiere, ordinary mother bra, postnatal trimming function bra, lactation bra, underwear, briefs, flat pants, postnatal body pants, physiological safety pants, mother's home clothes, sweet household clothes, single items and suits.

　　 Reporter What kind of target consumers are Asian mom brand products targeting?

　　 Xian Hong Chen Asian mothers are one of the brands that are welcomed by expectant mothers. The consumers of their brands appeal to the middle and high income middle class. Asian mothers focus on the health of expectant mothers and babies, and integrate into the fashionable and warm design concept, giving mothers more meticulous and considerate care and care. They are becoming the new protagonists in breaking through tradition and pursuing innovation. As they become more and more stable, they understand the scale and attitude of balancing career and life, and this self-confidence extends to the pursuit of life taste.

　　 Reporter Thank you, chairman Chen for accepting our interview. I wish Asia mom a new level of success in 2012.