Many Luxury Goods Manufacturers Aim At The Chinese Market.
Big abroad
brand
Aiming at huge Spring Festival consumption
market
China accounted for 1/5 of world sales in 2015.
Limited edition luxury goods on Dragon label
According to the World Luxury Association data, by the end of 2011, China has become the world's largest consumer of luxury goods.
Therefore, the most unlikely way to catch up with the Chinese market is luxury goods companies.
Previously, the World Luxury Association said China
Luxury goods
Total consumption in the market has reached 12 billion 600 million US dollars, occupying 28% of the global share.
McKinsey predicts that China will occupy 1/5 of the world's total sales of luxury goods in 2015.
Purchasing power is too strong for China to become the first target market.
According to 21 reports,
Nike
To Rolls-Royce, a large number of foreign brands have aimed at China's huge Spring Festival consumer market and launched a series of limited edition products based on Dragon.
The limited edition luxury goods with dragon patterns on the tongue, luxury luxury dragon and Phoenix series watches have long been preparing for the dragon year.
The World Luxury Association predicts that from 2011 Christmas to 2012 Spring Festival, the total consumption of Chinese luxury goods abroad will reach 5 billion 700 million dollars, a record high. The huge consumption power of Chinese people abroad will make China the world's most purchasing luxury consumer country.
Agence France-Presse quoted experts' analysis as saying that many luxury goods companies launched the special products of the dragon year, indicating that China has become the first target market for these manufacturers.
McKinsey analysts believe that this shows the loyalty and importance of these brands to the Chinese market.
For Chinese consumers, this attitude affects their buying choices to a large extent.
McKinsey predicts that the sales of China's luxury goods market will maintain an annual growth rate of 18%, and in 2015, it will achieve annual sales of about 27 billion yuan, surpassing Japan and occupying 1/5 of the world's total sales.
Compile / reporter Wang Jinyu
Nike
Nike launched 2012 dragon series sneakers with some dragon patterns on their tongue.
Nike Destroyer series of new jacket embroidered with dragon pattern, a set price of 4984 yuan.
Rolls-Royce
Rolls-Royce launched the Dragon Age Limited Edition "phantom" has been sold out, the price is about 7 million 580 thousand yuan, and every seat has a dragon pattern on its headrest. The "dragon year" on the pedal is shining brightly under the LED light.
Dunhill
The British brand Dunhill has introduced the dragon shaped cuff links made of fine workmanship and pure silver.
In addition, Dunhill has introduced dragon year series accessories such as tie, keychain and mobile phone chain.
count
The most expensive items in the dragon and Phoenix series are the eight Altiplano Double Jeu double decker watches with the limit of nine yuan, which are inlaid with a total of nearly nine carats.
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