China'S Richest People Prefer The 9 Foreign Brands Of The 10 Brands.
China's most popular brands are ten brands, and nine of them are foreign goods.
"Chinese tycoons like to have brand names.
gift
。
Especially during the Spring Festival, the value of the gift of the Chinese rich is definitely higher than that of Europe and the United States, "says Hu." among the ten most popular gift brands, 5 come from France, 2 from Italy, and 1 from China, the United States and Switzerland.
Louis Weedon (micro-blog), Cartire (micro-blog) and Hermes are in the top three.
Moutai is the only Chinese brand, ranking fifth.
Apple is in the sixth place behind its back row.
However, the survey shows that the average annual consumption of the billionaires is 9% lower than the previous year due to the uncertain economic environment, with an average annual consumption of 1 million 760 thousand.
Despite the widespread controversy over Moutai's announcement of luxury goods last year, according to Hu Run's report, Moutai has become among the luxury goods list. "2012 Hu Run's ten most valuable luxury brands in the world" list, Moutai ranked fourth in brand value of 12 billion dollars, and the other on the list of Chinese brands is Wuliangye, ranking seventh.
"Moutai's brand value is higher than that of Mercedes Benz and Chanel," says Hurun. Moutai's brand value also exceeds Hennessy and Remy Martin in its similar products.
In "2012 Hurun ten of the world's most valuable"
extravagant
"Brand", in accordance with the company's market value to remove the contribution of non brand factors, and then multiplied by the brand premium ratio, and ultimately determine the brand value.
Listed companies use the closing price of stock in December 31, 2011 to calculate the market value of the company. The market value of non-listed company is evaluated according to the earnings ratio of Listed Companies in related industries.
The top three are Louis Weedon, Hermes and BMW.
28% the rich have great confidence in the economy. Four adults have micro-blog.
According to the Hurun survey, 28% of the richest people expressed their views on China in the next two years.
Economics
Very confident.
More than 30% of the rich choose to invest actively.
Real estate and stock is still the two largest investment direction for the rich. However, the choice of real estate investment has decreased from 37.9% last year to 26.7%, and the number of investors investing in stocks has decreased from 24.7% last year to 20.4%.
The investment in fixed income increased from 7.7% last year to 18.2%, and investment in gold increased from 0.1% last year to 11.5%.
Paying taxes is the best way for rich people to embody the social responsibility of entrepreneurs. Nearly 1/3 of the rich choose this.
Followed by charitable donations, 23% of the rich choose.
12% of the rich choose to safeguard their rights and interests to reflect their social responsibilities.
Others include improving employment rate, environmental protection and leading industries.
Interestingly, 60% of the billionaires do not have micro-blog, but micro-blog has an average of 50 thousand fans per person.
Female rich men prefer to send micro-blog with their mobile phones than men.
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