Sports Brand Rob Children'S Clothing Cake &Nbsp; Professionalism Needs Improvement.

It has been compared to children's wear market.

Why is it the last two years? Why do sports brands get in and think about it?

According to statistics, in 2010, the birth rate of fourth new births in China will increase.

At the same time, children at the age of 3~7 have a large amount of exercise and are in the developmental stage. Therefore, in addition to the style, sports children's clothing should also pay attention to the problems of sports protection. Compared with adults, children's clothing is still at a very early stage, and the market space is very large.

Professional sports protection can only be provided by sports brand with professional ability. The innate superiority of sports brand has cleared technical obstacles for its entry into sports children's clothing.

On the other hand, in recent years, the overall development trend of the sports brand market has gradually slowed down. All the sports brand manufacturers are looking for new profit growth points. The huge potential of the children's clothing market naturally makes the major brands rush to the next battleground.

The difference is that the market positioning of foreign brands and local brands is slightly different.

From the price point of view, the price of Adidas and Nike children's clothing is generally around 300 yuan, and a down coats sell for more than 1000 yuan, while Anta children's clothing is located in the low-end market, and children's clothing is mostly within 200 yuan. Lining's children's clothing is also aimed at the middle market, maintaining the price advantage under the same quality and technology content.

In the current situation of children's clothing industry without a head, who needs to stand out is still to be seen.

However, in the fierce competition of the children's wear brands, the reporters also found some problems in the domestic sportswear brand.

First, the movement of children's clothing is still pushing the concept stage, the real degree of professionalism is far from enough; two, children's clothing age division is not meticulous, compared to young children, middle and large children's clothing design is more confusing, the concept of children's clothing market is more vague; three, product homogenization is serious.

Reporters found that children's sports dress is not professional enough for adults. Adults will wear different clothes and prepare different equipment when they participate in various sports activities, while children are still at a very elementary level.

On the other hand, as we all know, there are many children's clothing enterprises in China doing excellent clothing for children's clothing, but few children's clothing enterprises can make Chinese children's clothing styles distinctive.

Because the design scale of Zhongda children's clothing is hard to grasp. Children of this age group have both naughty characteristics and mature side.

At present, few designers in China can well grasp the mixture of naughty and mature children.