Anti Radiation Clothing Fraud With Chinese Characteristics?

"Pit mother" or to force

"Seeking peace of mind" has been the purchase of pregnant women by many consumers. Radiation-proof clothes Reasons. Among them, perhaps, as a general manager of a factory said, "even if you have a dispute, the total prevention is better than not." If not, if there is any harm... "

In December 18, 2011, in a office building outside Chaoyang, Beijing, a prospective mother, who was preparing for the meeting, heard off a sentence and quickly took off her radiation protective clothing. The colleague's words are: "pro, do you watch TV? The CCTV broadcast yesterday shows that radiation protection clothing will not only reduce radiation, but increase it!"

In the next few days, after being swept away by different versions of experts, the prospective mother wondered: "should I wear it?"

Two days later, the expectant mother finally did not give up the radiation protection clothing completely, and for a long time, she would put it on her stomach.

Tens of thousands of expectant mothers and expectant fathers were uneasy at the end of the year, and the sellers of a large, large market were the same.

　 CCTV experiment

The "lab" scene was moved to the CCTV studio.

A transmitting antenna, a receiving antenna, and a radiation protective clothing for pregnant women in the middle. The next instrument shows that if the radiation is vertical to the radiation protection clothing, the radiation from the receiving antenna will be reduced by about 90%. However, if radiation comes from different directions in everyday life, the radiation protection clothing will have little effect. Even in some parts of the middle of the garment, it will become larger and larger after reflection, and the radiation protection clothing becomes a radiation collector.

In fact, over the years, there has been controversy about the use of radiation protection clothing for pregnant women. Only this time, CCTV set a more realistic and convincing conclusion in the form of field experiments.

More than a month ago, Fang Fang, a fake fighter, wrote on micro-blog: "(radiation protection clothing for pregnant women) is a unique commercial fraud in China. The electromagnetic radiation generated by daily electrical appliances has no effect on human health. Even if there is an impact, the so-called radiation protection clothing can not play the role of shielding. It is necessary to wear professional protective clothing that covers the whole body.

Although the micro-blog did not bring mass concern, it attracted CCTV reporters, and the report on "radiation protection clothing radiation" lies.

With the help of micro-blog, CCTV's conclusion that the radiation protection clothing will increase the radiation intensity by experiment will quickly form a powerful force, which will bring people's doubts to the climax.

　　 "Freezing period"

"These two days plus plus sales have seen a decline in 70-80%." December 20th, well-known pregnant women radiation protection clothing brand Pan Guolei, director of Beijing district marketing of "plus plus", told this reporter. Tian Kai, director of the company's operation director, did not pay much attention to CCTV before. He had long been accustomed to such queries, but it never occurred to him that this impact was so great. "Three months. industry Freezing period can not be avoided. " Tian Kai sighed.

On the 21 day, the official website of the company released the latest statement of the company's return on products, indicating that it was not a quality problem product, and temporarily stopped the process of return.

In addition to traditional sales channels, CCTV reported that Jingdong mall quickly dropped all its products, although it was once one of the ten favorite brands of Jingdong mall 2011 users, and no one left behind.

The most famous brand of radiation protection clothing in China is "Xiang Xiang", which is a similar fate. Xu Rugen, the chairman of the company, told the reporter that he knew about CCTV from a dealer's phone, and that the company received a lot of inquiries, questioned and even questioned the phone. The same question was true. Is the message of pregnant women's radiation protection clothing harmful to human body?

Taobao's trading records show that on December 17-22, most of the shop's radiation protection clothing sales dropped sharply, and dozens of transactions were made daily, but most stores only had a few orders per day, and some even had no record of transactions. Subsequently, the major manufacturers jointly launched a large-scale promotional activities with Taobao. However, as of press release, according to manufacturers, the sales of radiation protection clothing have been restored to about 70% of the original sales volume.

"Many large shopping malls and supermarkets have implemented the strategy of putting off shelves and suspending sales for radiation resistant clothing, and many consumers have asked for returns. At present, the whole industry is panic." On the morning of December 22nd, at the news conference held in Beijing, Huang Jianhua, director and spokesman of Shanghai anti electromagnetic radiation Association, described it. Behind this industry association is more than 60 civilian radiant clothing manufacturers and fabric manufacturers.

Return, give up or wait and see? At a nursery forum, they wrote the following words:

"Anyway, it was psychological comforting, and I saw the program go off." "They will wear long sleeves and high necked collar."

"Now only have one baby, or wear it, at least there is no side effects." Some people quipped, "the only thing that can be used is to tell others that you are pregnant, and to give you a seat on the bus."

　 "CCTV, you're wrong!"

Despite some helplessness, the industry associations quickly began to fight back.

"We can tell consumers responsibly that electromagnetic shielding clothing is effective for shielding electromagnetic waves. The launch of the so-called anti electromagnetic clothing is a commercial scam, and it is an extremely irresponsible act. The above conference, Huang Jianhua firmly expressed.

Li Guodong, senior engineer of the Shanghai Institute of Metrology and testing technology, said that in reality, most of the radiation absorbed from the collar and cuffs will be absorbed by the nearby skin (negligible to the human body), and basically will not reach the belly part that needs to be protected. In the CCTV experiment, clothes are "worn" on an ordinary bulletin board, and the radiation can not be absorbed by repeated reflection. In addition, he thought CCTV's experimental environment and instruments had problems.

"Whether the radiation protection clothing needs to wrap the whole body depends on the field strength of the electromagnetic field." Li Zhenjie, an associate research fellow at the Naval Medical Research Institute, said, "for example, the radar troops in the military need to be wrapped up, and the electromagnetic radiation in life is small."

In addition to the doubts in the press conference, there are also people in the industry who specifically asked for the lab queries in CCTV reports. In December 19th, Chen Feng labs launched blogs and micro-blog, focusing on relevant issues. The blog article mentioned that a series of experiments were conducted at that time, and CCTV broadcast was the two extreme case with the best protective effect and the worst. If the protective clothing is not completely closed, there are many possibilities: "in most cases, it has the ability to protect, and does not rule out the small probability of deterioration." And in certain circumstances, "may become a big probability event".

"The core of the problem is not whether the shielding clothing is useful, but whether the electromagnetic environment of our daily work and life is safe. Judging from the current standards and research reports of WHO and ICNIRP, there is no evidence that the daily work and living environment is hurting the human body, and most of the everyday environment meets the current standards. This article emphasizes in black bold letters, "in this case of safety, the role of radiation protection clothing is to seek peace of mind." {page_break}

　 Imported goods, military to civilian

In recent years, China has more than 15 million newly born people every year. Assuming that every year 1/3 pregnant women buy a radiation protection clothing, 800 yuan per piece, the market can reach 4 billion yuan. But it seems that the market of "clothes" has always been a mystery.

It is reported that in 80s, the US Marine Corps used radiation protection clothing, and after 90s, its fabric was introduced into China, and the army turned to the people. Tim Xu Rugen is one of the industry's early entrants. Xu entered the clothing industry in 1979, later made thermal underwear, and began to involve radiation protection uniforms and tooling. In 1999, he thought that pregnant women's radiation protection clothing might be a big market, so they began to make maternity clothes with radiation protection materials.

Very few people bought it at the beginning. Xu Rugen recalled to our correspondents that the enterprises that did this during the same period lacked operational experience in the clothing industry, and were later "eliminated".

Until 2006, a WHO report pointed out that electromagnetic radiation could cause cancer, leukemia, fetal malformation, and so on. "The media began to report a lot about the harm of electromagnetic radiation to the human body, and communication operators, mobile phone manufacturers, and display manufacturers began to purchase large amounts of radiation protection tooling for their employees." A veteran in the industry told this reporter that since then, the industry of expectant mothers has been soaring. Coupled with the strong publicity of October mom on the subway, it has strengthened the belief that many mothers must wear.

At present, there are more than 200 brands of pregnant women's radiation protection clothing that can be found in Taobao mall. There are about more than 60 brands of radiation protection clothing brands in China. Among them, the top brands of Tian Xiang and Jia Jia, Yue Ma Mei, Qi Ni and Ting Mei are the top five, and their sales add up to 60% of the whole industry.

Besides, its profits should not be underestimated. According to NetEase financial reports, the cost of well-known brands of radiation protection clothing is generally between 150-350 yuan, the price range from 700-2000 yuan, gross profit margin is higher than 80%.

Radiation resistant fabrics are provided by professional manufacturers, and there is no technical threshold for garment manufacturers to enter the industry. "Similar to general clothing, the main factors affecting sales are design, brand reputation and other factors." This is the product of the "October mommy" brand manufacturer and the strategic director of Shanghai joy industry and Trade Co., Ltd. The industry generally believes that the current industry is also good and bad.

　 In case of "accident" industry?

Prospective mothers must remember how salesmen use mobile phones to test whether radiation protection clothing can really shield radiation, but there is no uniform formal verification method in the industry.

"Seeking peace of mind" has always been the reason why many consumers buy radiation protection clothing for pregnant women. Among them, perhaps, as a general manager of a company told this reporter, "even if you have a dispute, the total prevention is better than not." No harm, if there is any harm... "

In daily life, even pregnant women do not need to prevent electromagnetic radiation. This is the main argument for many years to question the radiation protection clothing industry of pregnant women.

Scientific squirrel members, popular science writers, thin camels have combed the influence of electromagnetic radiation on pregnant women and fetuses in the past. He pointed out that in the June 1988 issue of the American Journal of industrial medicine, there was an article saying that during 1981-1982 years, 1583 pregnant women from the north of California were found to have a higher birth rate than those who did not contact the pregnant women in the first three months of pregnancy, who spent more than 20 hours per week using video terminals such as computers or mobile phones.

This is basically the earliest related research. "In the product promotion of all kinds of" radiation protection clothing ", published in an article on the popular science website nutshell online, he wrote," however, these promotional materials automatically ignore the original author's sentence: "our results do not prove that there is a direct link between the non ionizing radiation produced by VDT and the increase in miscarriage rate. Poor working conditions and higher working pressure are also possible factors."

In addition, in the 1991 issue of the new England Journal of medicine, 2430 female operators were equally divided into two groups, one group working in front of the monitor and one in the group. In 4 years, 730 of them were pregnant 882 times, while the abortion rate of the two groups was not significantly different. Many obstetricians and gynecologist also confirmed that there is no evidence that daily radiation may lead to fetal malformation.

As a matter of fact, there is no standardized systematic study on whether pregnant women need to wear radiation protection clothing.

"Pregnant women's radiation protection clothing is a commercial activity. There is no relevant comparative study. We have not seen any relevant literature," a person from the school of public health of Peking University told reporters.

Some of the arguments raised by CCTV reported that they had not seen such clothes after going abroad, and that obstetricians in the United States and Europe also said they did not need any protection at all. Xu Rugen believes that this is related to social habits, and "only China is a moon child." However, he immediately emphasized the harm of electromagnetic radiation to the human body. "It is very irresponsible to say that the human body, especially the fetus, is not affected."

　　 Radiation protection clothing for pregnant women has never been seen in foreign countries!

"I use the Internet for 8 hours a day and never wear this kind of clothes." Tang Jia, traveling with German men riding motorcycles, said in 15 countries.

Tang Jia was pregnant in Germany and now lives in England and has just given birth. In the maternal and infant commodity store abroad, Tang Jia has not seen the sale of radiation protection clothing, and no one has been seen in the foreign mothers who are pregnant. "The radiation of life has no effect on ordinary people, and is also the same for pregnant women." "Domestic radiation protection clothing should be a commercial success," said Tang Jia.

Another Chinese mother, who settled in Switzerland, told reporters that she asked the gynecologist during her birth inspection: where can she buy radiation protection clothing in the Swiss? The doctor answered with a blank look. She never heard of such a thing: "the amount of radiation on the computer is still not as good as that of the sun."

Like these Chinese mothers, American mother Ander Lisa worked in a tax office and worked with computers every day when she was pregnant with her first child. And throughout the process, she had never been concerned about the harmful effects of radiation on babies. Now, Ander Lisa is pregnant for the second time, and she is still working on the computer. "I've never heard of such equipment before, and the last kid never had any problems at all." Ander Lisa brothers and sisters have four children in recent years, have not used the radiation protection clothing.

Interestingly, information on pregnant women's radiation protection clothing on the Internet is mostly from the propaganda of Chinese manufacturers. In the world, most of the radiation protection clothing is used in professional jobs, and it is strictly regulated in terms of volume, weight and protection. The formal radiation protection clothing should have two layers, the inner layer is metal wire mesh, and it can not be washed. The outer layer is ordinary fabric, which can be removed and cleaned at any time. Such radiation protection clothing is still very heavy, which is not conducive to action and discomfort, and is not suitable for pregnant women to wear everyday. After repeated explanations of China's radiation protection clothing, American experts say foreign obstetricians are not familiar with this kind of radiation protection clothing, let alone recommended for pregnant women.