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Spring Festival Overseas Luxury Consumption 60% Sales Are All "China Pounds".

2012/2/2 15:34:00 22

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The "China pound" that surprises European businesses is coming back.

The World Luxury Association released Chinese yesterday.

Spring Festival

"Overseas luxury consumption data monitoring report" said that during the Spring Festival, the total consumption of Chinese residents abroad amounted to US $7 billion 200 million, an increase of 15% over the estimated amount, the highest point in history.

During this period, 62% of the total sales of luxury goods in Europe, 28% of the total sales of luxury goods in North America, and the luxury of Hong Kong, Macao and Taiwan.

market

69% of the total sales are contributed by consumers in mainland China.

In the Spring Festival of new year, the stores in Bond Street in England employ Chinese speaking salesmen. Harrods department stores also installed 75 cash registers and UnionPay terminals for Chinese customers.

In order to better serve Chinese tourists, all major shopping malls in Tokyo have increased the number of Chinese speaking salesmen.

A few days ago, some department stores in Seoul put up banners with Chinese greetings in front of the gates, walls and surrounding streets.

The fact proves that mainland Chinese consumers have once again displayed amazing competitive strength overseas.

Based on the financial inclusion of Europe, North America, Hong Kong, Macao and other major luxury business districts, the report examines the overseas consumption of Chinese consumers in the month from January 1, 2012 to February 1st.

In Europe, the total sales of luxury goods in Europe increased by 12% during the Spring Festival in 2011.

Latest fashion

Cosmetic Perfume is most popular among Chinese consumers, with a larger proportion of the list consumption. In the United States, fashion, leather goods and jewelry are the mainstream of consumption. In Hong Kong and Macao, the consumption ratio of jewelry and leather goods is even greater.

The consumption of luxury goods in Hong Kong, Macao and Taiwan is the second place outside the European consumer market in China. Tax-free and sufficient sources of supply have become the main reason why Hong Kong, Macao and Taiwan continue to boom in the luxury market. Hongkong and Macao are the main reasons. With the relaxation of policies, more Chinese people choose Hongkong and Macao as the first stop of consumption during holidays.

In the same period, the total consumption of luxury goods in mainland China was only $1 billion 750 million, which was less than 1/4 of the overseas luxury consumption in the same period, accounting for 2/3 of the total consumption of luxury goods in Hong Kong, Macao and Taiwan over the same period, the report said.

More than half of the respondents said that buying luxury goods abroad is one of the main purposes of holiday travel.

The World Luxury Association also released statistics that as of the end of December 2011, the total annual consumption of China's luxury goods market has reached 12 billion 600 million dollars (excluding private aircraft, yachts and luxury cars), accounting for 28% of the world's total share, and over 1/4. China has become the largest luxury consumer country in the world.