Scotland Knitting Family &Nbsp; Tradition And Fashion Symbiosis

stay Scotland And the whole of Britain has such a household name. It reminds people of an honorable royal family or golf outdoor sport. It represents the classical diamond lattice pattern and the lion shaped logo. It is Pringle of Scotland, which originated from Scotland's advanced knitting brand with a long history. It symbolizes women. grace The gentleman of a man is low-key but not gorgeous, and holds the Royal supply license issued by Queen Elizabeth S and queen empress dowager. Such a time-honored traditional time-honored brand does not have the world's influence nowadays, it is passing on the tradition of brand. extravagant On the basis of this, efforts are being made to demonstrate their sense of the times and the dynamic side.

In 1815, Springer was born in Scotland knitting industry. Since textile technology helped people wear knitted products, he became the first British luxury knitted garment factory. In the past 200 years, the design innovation has deeply affected the fashion of people. From 1870s, Springer began producing cashmere products. Later, they created the most representative rhombus pattern of the brand through the idea of splicing, which was deeply loved by Duke and Windsor. He also changed the double woolen cardigan worn by golfers and became British. modelling It is a classic symbol that nowadays the elderly Scottish people will have at least one piece of the Springer's wool cardigan in the wardrobe.

Of course, traditional design is not enough. Twenty-first Century is a time for pringer to open up a new chapter in the brand. Since 2000, after the acquisition of SC Fang& Sons, led by Hongkong textile tycoon Kenneth Fang, the brand has begun to enter the international fashion stage. 5 years later, under the entry and leadership of British designer Clare Waight Keller, the old cashmere company of Springer was injected with fresh blood. The brand begins to insist on innovation and development strategy. prospect Thinking ensures that the product caters to the contemporary trend on the basis of retaining traditional characteristics.

Just like the creative director, Christopher Bailey, has made Burberry brand new. Clare has also created new value for the brand through various cross field cooperation, Clare. In 2010, the brand cooperated with the central Saint Martin Institute in the The Archive project. It aims to let young fashion designers and veteran brand employees review the history of the Springer and knitting trends. Young designers, inspired by the huge information of the brand archives and the communication with the older generation, designed a series of creative designs for the brand to recreate the memory of history or explore the missing elements in the design evolution of the past 200 years.

In 2011, the brand was founded by 195th anniversary. He invited inviting teams from around the world and talented designers from Scotland to design sweaters or sweaters for the brand. These people come from various fields of innovation, including visual arts, performance, design and architecture. The brand ambassador, the famous British actor Tilda Swinton, was also involved in the design, and she was inspired by a grandmother's double woolen cardigan.

In his knitting design and technology, he has profound attainments, and the high-end character of the brand is beyond doubt. Unlike other British time-honored fashion brands, it constantly explores the possibility of complementing tradition and fashion. However, the core strategy of a brand is always adhering to innovation, so that tradition can wake people's memories with a new look.