On Valentine's Day, Big Businesses Are Giving Big Eyes.

Chinese traditional Valentine's Day Just after the Lantern Festival, Western Valentine's day followed. Before February 14th, many businessmen could not wait to gaze at this Western Valentine's day. Reporters visited a number of shopping malls and supermarkets to see that Valentine's Day promotional slogans have been posted prominently in the mall. Various brand The dealer has launched the most intense Valentine's day in the year for the upcoming Valentine's day. Promotion War.

Chocolate in advance

In major supermarkets and shops, the reporters saw that the chocolates of various gift boxes were already full of shelves. According to salesperson Li Xiaojie, although February 14th is Western Valentine's day, young people still pay much attention to it. According to past experience, chocolate gift boxes are quite popular, ranging from tens to hundreds of dollars. This year, in order to seize the business opportunities of Valentine's day, chocolate dealers put the flavors of chocolate on the market in a prominent position early, and the price of chocolate this year. Rise The magnitude is not very large. In the major shopping malls, the price of a box of mid-range chocolates is around 50 yuan, the high-end is 100~300, and the low grade is around 10 yuan.

Reporters observed that old brands of chocolate still occupy a large market. Dove , FERRERO ROCHER When these brand chocolates are on display, young people are buying. Reporters saw in letters and supermarkets that all kinds of arrows, emotionally related slogans and beautifully packaged chocolates create a strong atmosphere of Valentine's day. Sales staff said that compared with the lantern festival dumplings, Valentine's Day chocolate is more profitable.

　　 Shop and shop compete for flower market

Besides chocolate, flowers are also one of the protagonists of Valentine's day. The reporter visited the flower shop of Tung Chung Road and learned that the flowers imported from abroad have already been put into operation. market 。 The owner of yellow flowers, who runs flowers, said that the price of red roses is now 3 yuan, which will sell more than 5~8 yuan on Valentine's day, and the minimum cost of ordering flowers for Valentine's Day is 5 yuan in advance.

According to reporters, according to past practice, roses and lilies are likely to be in short supply. The price of the lily is now 10 yuan, and it will probably rise to 15 yuan ~30 yuan each time.

In addition to the flower shop, the online flower shop is also grabbing the big cake of Valentine's day market. Reporters on the Internet, many websites have launched the "Valentine's Day flowers booking" activities. On a local group buying website, the reporter saw that the price of group buying flowers varied from 88 yuan to ~999 yuan. Mr. Xiao, who works in a certain institution, told reporters that Valentine's Day was a surprise for his wife this year. He ordered a flower of 288 flowers in the shop, hoping to please her.

In the interview, reporters found that consumers pay more attention to the Western Valentine's day than the Lantern Festival, so businessmen are more willing to spend their efforts to create Western Valentine's Day atmosphere. Ms. Wang said that compared to the Lantern Festival, she likes giving gifts to lovers in Western Valentine's day and deepening their feelings. Businesses will also take some promotional activities to attract gold through Valentine's day business opportunities.